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Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...
Beyond the Divide: Why Integration, Not Specialization, Defines the Future of Insights
Tech and service models are converging. GRIT reveals that true innovation now depends on integrating technology, data, and human interpretation.
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How AI Agents Are Changing Market Research in 2026
AI is transforming research, data ownership, and decision-making. Explore agentic workflows, first-p...
Structured Learning for the Agentic Insights Leader
Build an AI learning agenda for insights leaders to develop the skills needed for AI-enabled research, decision-making, and knowledge work.
James Cummings
Board of Directors, Member at Market Research Institute International (MRII)
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Your Claim Doesn't Live on a Survey Grid. It Lives on a Pack
Survey winners don’t always win on the shelf. Learn why testing claims on packaging reveals what truly drives shopper decisions.
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Synthetic Data: A White Paper on Fundamentals
Synthetic data is a powerful research tool when used wisely. Learn where it delivers value, where human research remains essential, and how to use it ...
Vijay Raj
Independent Consultant at Incite Growth
When Easy Becomes Empty: The Frictionless Feedback Fallacy
Making surveys easier doesn’t always improve insights. Discover why thoughtful feedback design balances convenience with meaningful, reflective respon...
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Founder & Chief Strategist at Covariate. Human-Centered Insights
Insights in Brief
Explore the latest in market research with Lenny Murphy and Karen Lynch.
Click here to attend the next live recording of The Exchange, on LinkedIn, this Friday.
Your Next Competitor Might Be an AI Agent │The Exchange: Episode 136
June 15, 2026
IIEX.AI
Virtual
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The Always-on Agency: How to Survive the Shift to Intelligence-Native Organizations
The insight agency model is under pressure. In an always-on world, success depends on becoming a decision partner, not just a supplier of research pro...
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Brands succeed by spotting change early. AI-led research delivers always-on customer insight, helping teams identify risks and emerging needs faster.
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The Consumer in Your Segmentation Model May No Longer Exist
Traditional segmentation is losing relevance. Discover the rise of the Polyclass consumer and a more dynamic approach to understanding behavior.
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Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
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Why most consumer research was never designed to answer the only question that matters.
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The Ambiguity of Frequent Survey Participation: Is “Hyperactivity” a Signal of Professional Fraud?
Learn how to identify engaged respondents, detect bad actors, and improve data quality for more reliable research outcomes.
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Explore the ethical questions researchers should ask when combining surveys, interviews, AI analysis, synthetic data, and behavioral tracking in mixed...
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The Future Role of Communications Is Taking Shape
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The insight agency model is under pressure. In an always-on world, success depends on becoming a decision partner, not just a supplier of research pro...
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Founding Partner at Day One Strategy
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“Always On” Customer Understanding
Brands succeed by spotting change early. AI-led research delivers always-on customer insight, helping teams identify risks and emerging needs faster.
Niels Schillewaert
Head of Research and Methodologies at Conveo
The Infrastructure Barrier Is Gone: Why AI Is APAC's Best Moment for Small Research Agencies
AI is collapsing the cost of research infrastructure, creating new opportunities for agile, expertise-led agencies to compete and grow.
Spyros Koutlelos
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Karen Lynch
Chief Programming Officer at Greenbook
AI Agents Are Changing Everything. Are Insights Firms Ready?
With IIEX Europe approaching, explore the forces reshaping insights—from agentic AI and industry dis...
Louis Russell on Curiosity, Leadership, and Preserving Human Expertise in the Age of AI
Future List Honoree Louis Russell discusses leadership, AI, and preserving human expertise in the future of market research.
Karen Lynch
Chief Programming Officer at Greenbook
Partner Content
The Consumer in Your Segmentation Model May No Longer Exist
Traditional segmentation is losing relevance. Discover the rise of the Polyclass consumer and a more dynamic approach to understanding behavior.
Sam Killip
VP of Insights at Attest
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem
Why most consumer research was never designed to answer the only question that matters.
William Leach
Founder / Mindstate Group at Mindstate Group
The Ambiguity of Frequent Survey Participation: Is “Hyperactivity” a Signal of Professional Fraud?
Learn how to identify engaged respondents, detect bad actors, and improve data quality for more reliable research outcomes.
Sebastian Berger
Head of Science ReDem at Rep Data
Ethical by Design: The Questions Every Mixed-Method Research Team Should Be Asking
Explore the ethical questions researchers should ask when combining surveys, interviews, AI analysis, synthetic data, and behavioral tracking in mixed...
Ashley Shedlock
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The Future Role of Communications Is Taking Shape
Communications teams face rising pressure to prove impact. As AI accelerates content, data-driven insights are becoming essential for defensible decis...
Karen Lynch
Chief Programming Officer at Greenbook
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Featured Articles
What's Broken in Hispanic/Latino Research and What It's Costing Brands
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From Task Automation to Transformation: Aligning Leaders and ICs in the GenAI Era
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Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
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Karen Lynch
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Karen Lynch
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Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
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Karen Lynch
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Karen Lynch
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Karen Lynch
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Karen Lynch
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Karen Lynch
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Karen Lynch
Chief Programming Officer at Greenbook
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Structured Learning for the Agentic Insights Leader
Build an AI learning agenda for insights leaders to develop the skills needed for AI-enabled research, decision-making, and knowledge work.
James Cummings
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“Always On” Customer Understanding
Brands succeed by spotting change early. AI-led research delivers always-on customer insight, helping teams identify risks and emerging needs faster.
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AI is collapsing the cost of research infrastructure, creating new opportunities for agile, expertise-led agencies to compete and grow.
Spyros Koutlelos
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The Future Role of Communications Is Taking Shape
Communications teams face rising pressure to prove impact. As AI accelerates content, data-driven insights are becoming essential for defensible decis...
Karen Lynch
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Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It
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Build an AI learning agenda for insights leaders to develop the skills needed for AI-enabled research, decision-making, and knowledge work.
James Cummings
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Partner Content
“Always On” Customer Understanding
Brands succeed by spotting change early. AI-led research delivers always-on customer insight, helping teams identify risks and emerging needs faster.
Niels Schillewaert
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AI is collapsing the cost of research infrastructure, creating new opportunities for agile, expertise-led agencies to compete and grow.
Spyros Koutlelos
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Karen Lynch
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Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
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Ed Keller
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Your Claim Doesn't Live on a Survey Grid. It Lives on a Pack
Survey winners don’t always win on the shelf. Learn why testing claims on packaging reveals what truly drives shopper decisions.
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“Always On” Customer Understanding
Brands succeed by spotting change early. AI-led research delivers always-on customer insight, helping teams identify risks and emerging needs faster.
Niels Schillewaert
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Video Library
Stream the latest expert insights
Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...
How AI Agents Are Changing Market Research in 2026
AI is transforming research, data ownership, and decision-making. Explore agentic workflows, first-p...
AI Agents Are Changing Everything. Are Insights Firms Ready?
With IIEX Europe approaching, explore the forces reshaping insights—from agentic AI and industry dis...
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
The AI Shift No One Saw Coming: From Software to Services
The research and CX industry is shifting fast as AI reshapes analytics, enterprise platforms, and ho...
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research
Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...
The Real Story Behind AI’s Rapid Takeover of Research
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Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
Rob Wengel of Radius: Leading Insights Through AI Transformation
Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...
Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
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Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...
How AI Agents Are Changing Market Research in 2026
AI is transforming research, data ownership, and decision-making. Explore agentic workflows, first-p...
AI Agents Are Changing Everything. Are Insights Firms Ready?
With IIEX Europe approaching, explore the forces reshaping insights—from agentic AI and industry dis...
Kristi Zuhlke: Stop Talking About AI and Start Building
Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
The AI Shift No One Saw Coming: From Software to Services
The research and CX industry is shifting fast as AI reshapes analytics, enterprise platforms, and ho...
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research
Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...
The Real Story Behind AI’s Rapid Takeover of Research
IIEX North America marked a turning point for AI in insights, highlighting real-world deployments, d...
From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...
When Consumer Behavior Moves Faster Than Your Business Model
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Smarter Data Wins: Following the Money in AI and Insights
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When AI Models Go Rogue and Subscriptions Go Through the Roof
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