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Speed to Impact: The Only Metric That Matters Now
From AI shopping agents to GRIT data timelines, this episode unpacks the signals shaping who wins as...
Partner Content
Testing Synthetic Data Against Academic Benchmarks: A Replication Study
Qualtrics examines how synthetic data performs against academic benchmarks, addressing trust and validation gaps in AI-driven research.
Derrick McLean, PhD
Product Scientist, Edge COE at Qualtrics
How AI Is Changing Research Workflows: An IIEX APAC Speaker’s Perspective
How is AI reshaping the researcher’s role? An IIEX APAC speaker shares how research is moving closer to decisions, impact, and real-time value.
Colin Wong
Principal Consultant at Insights Heroes
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The Safe Signal Reflex: A Hidden Variable Distorting Modern Research & CX Insights
The Safe Signal Reflex distorts engagement data. Learn how low-effort signals skew CX, surveys, and social listening and what teams can do.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Top Market Research Specialties
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook