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LATEST CONTENT

What's New in Insights

Valentina Pina on Curiosity, Human Understanding, and the Future of AI in Insights

Future List Honorees

Valentina Pina on Curiosity, Human Understanding, and the Future of AI in Insights

Future List Honoree Valentina Pina shares perspectives on AI, empathy, and building a more inclusive future for insights.

Karen Lynch

Head of Content at Greenbook

June 8, 2026

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Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights

Artificial Intelligence and Machine Learning

Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights

Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj

Executive Insights

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj

In Market Research Institute International’s Insights and Innovators podcast, Vijay Raj shares how insights teams can evolve from research providers t...

Ed Keller

Executive Director at Market Research Institute International (MRII)

June 4, 2026

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Why Research Needs to Stress-Test Solutions, Not Just Uncover Problems

Research Methodologies

Why Research Needs to Stress-Test Solutions, Not Just Uncover Problems

Organizations often research problems but fail to test solutions. Discover how purposeful audience research prevents costly brand and strategy mistake...

Nicky Marks

CEO at Censuswide

June 4, 2026

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EVENTS

Upcoming Events

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Virtual

Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith

The Greenbook Podcast

Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith

Karen Lynch

Head of Content at Greenbook

Samuel Cohen & Fairgen on AI Digital Twins in Research

The Greenbook Podcast

Samuel Cohen & Fairgen on AI Digital Twins in Research

Karen Lynch

Head of Content at Greenbook

Haley Kiernan of Mars Petcare on AI & Data Trust

The Greenbook Podcast

Haley Kiernan of Mars Petcare on AI & Data Trust

Karen Lynch

Head of Content at Greenbook

The Data Behind Diehard Fans: Mets Insights Unpacked

The Greenbook Podcast

The Data Behind Diehard Fans: Mets Insights Unpacked

Karen Lynch

Head of Content at Greenbook

Innovation Isn’t Linear: Inside Pernod Ricard’s Strategy

The Greenbook Podcast

Innovation Isn’t Linear: Inside Pernod Ricard’s Strategy

Karen Lynch

Head of Content at Greenbook

CMB’s Morgan Williams on Qual Research, Ops, and AI

The Greenbook Podcast

CMB’s Morgan Williams on Qual Research, Ops, and AI

Karen Lynch

Head of Content at Greenbook

Nikki Quast of Microsoft on AI’s Future in Market Research

The Greenbook Podcast

Nikki Quast of Microsoft on AI’s Future in Market Research

Karen Lynch

Head of Content at Greenbook

Feranmi Muraina on AI in Consumer Insights & Foresight

The Greenbook Podcast

Feranmi Muraina on AI in Consumer Insights & Foresight

Karen Lynch

Head of Content at Greenbook

Explore all podcast episodes

Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith

The Greenbook Podcast

Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith

Karen Lynch

Head of Content at Greenbook

Samuel Cohen & Fairgen on AI Digital Twins in Research

The Greenbook Podcast

Samuel Cohen & Fairgen on AI Digital Twins in Research

Karen Lynch

Head of Content at Greenbook

Haley Kiernan of Mars Petcare on AI & Data Trust

The Greenbook Podcast

Haley Kiernan of Mars Petcare on AI & Data Trust

Karen Lynch

Head of Content at Greenbook

The Data Behind Diehard Fans: Mets Insights Unpacked

The Greenbook Podcast

The Data Behind Diehard Fans: Mets Insights Unpacked

Karen Lynch

Head of Content at Greenbook

Innovation Isn’t Linear: Inside Pernod Ricard’s Strategy

The Greenbook Podcast

Innovation Isn’t Linear: Inside Pernod Ricard’s Strategy

Karen Lynch

Head of Content at Greenbook

CMB’s Morgan Williams on Qual Research, Ops, and AI

The Greenbook Podcast

CMB’s Morgan Williams on Qual Research, Ops, and AI

Karen Lynch

Head of Content at Greenbook

Nikki Quast of Microsoft on AI’s Future in Market Research

The Greenbook Podcast

Nikki Quast of Microsoft on AI’s Future in Market Research

Karen Lynch

Head of Content at Greenbook

Feranmi Muraina on AI in Consumer Insights & Foresight

The Greenbook Podcast

Feranmi Muraina on AI in Consumer Insights & Foresight

Karen Lynch

Head of Content at Greenbook

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