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The Insights Industry Has a Decision Problem — And It’s Costing Companies Millions
Research Methodologies

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The Insights Industry Has a Decision Problem — And It’s Costing Companies Millions

Companies don’t lack insights, they lack activation. Discover why valuable research goes unused and how real-time intelligence drives better decisions...

Evan Williams

Evan Williams

Executive Strategy Consultant at Stravito AB

Rob Wengel of Radius: Leading Insights Through AI Transformation
CEO Series

Rob Wengel of Radius: Leading Insights Through AI Transformation

Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...

Your Market Research is Already Outdated—Here’s How AI Changes That
Artificial Intelligence and Machine Learning

Your Market Research is Already Outdated—Here’s How AI Changes That

Traditional research is too slow for today’s markets. Discover how AI enables continuous, always-on insights with real-time conversations and decision...

Stu Sjouwerman

Stu Sjouwerman

Co-founder, CEO at ReadingMinds.ai

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 Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
The Exchange

Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading

In the Exchange episode 127, Karen Lynch and Lenny Murphy unpack synthetic data, AI limits, and the ...

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The Greenbook Podcast

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Haley Kiernan of Mars Petcare on AI & Data Trust
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Data Behind Diehard Fans: Mets Insights Unpacked
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Innovation Isn’t Linear: Inside Pernod Ricard’s Strategy
Karen Lynch

Karen Lynch

Head of Content at Greenbook

CMB’s Morgan Williams on Qual Research, Ops, and AI
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Nikki Quast of Microsoft on AI’s Future in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Feranmi Muraina on AI in Consumer Insights & Foresight
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bridget Dalton of Truth Consulting on Reading the Future Through Culture
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Serve on a Board with Karen McFarlane (Kaye Media)
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Haley Kiernan of Mars Petcare on AI & Data Trust
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Data Behind Diehard Fans: Mets Insights Unpacked
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Innovation Isn’t Linear: Inside Pernod Ricard’s Strategy
Karen Lynch

Karen Lynch

Head of Content at Greenbook

CMB’s Morgan Williams on Qual Research, Ops, and AI
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Nikki Quast of Microsoft on AI’s Future in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Feranmi Muraina on AI in Consumer Insights & Foresight
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bridget Dalton of Truth Consulting on Reading the Future Through Culture
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Serve on a Board with Karen McFarlane (Kaye Media)
Karen Lynch

Karen Lynch

Head of Content at Greenbook