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High Tech, High Touch: Why the Future of Insights Will Be AI and Human
Executive Insights

High Tech, High Touch: Why the Future of Insights Will Be AI and Human

High tech demands high touch. Learn why AI is increasing—not replacing—the need for human judgment, context, and trust in insights.

Ed Keller

Ed Keller

Executive Director at Market Research Institute International (MRII)

How AI-Led Conversations Help Reduce Social Bias in Qualitative Research
Qualitative Research

How AI-Led Conversations Help Reduce Social Bias in Qualitative Research

By lowering social pressure, AI-moderated research creates private spaces where people speak freely and insights become more reliable.

Ester Marchetti

Ester Marchetti

Co-Founder & Chief Innovation Officer at Bolt Insight

Bridget Dalton of Truth Consulting on Reading the Future Through Culture
Karen Lynch

Karen Lynch

Head of Content at Greenbook

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Speed to Impact: The Only Metric That Matters Now
The Exchange

Speed to Impact: The Only Metric That Matters Now

From AI shopping agents to GRIT data timelines, this episode unpacks the signals shaping who wins as...

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The Greenbook Podcast

Explore all podcast episodes
Bridget Dalton of Truth Consulting on Reading the Future Through Culture
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Serve on a Board with Karen McFarlane (Kaye Media)
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Emma LaPorte on the Future of Insights at Crown Resorts
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How AI Is Changing Hiring in Insights & ResTech
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bolt Insight’s Human-in-the-Loop AI Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Telling a Great Story with J. Walker Smith (Part 2)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Rebuilding the Burger: How Panera Bread Elevates Menu Insights
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Bridget Dalton of Truth Consulting on Reading the Future Through Culture
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Serve on a Board with Karen McFarlane (Kaye Media)
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Emma LaPorte on the Future of Insights at Crown Resorts
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How AI Is Changing Hiring in Insights & ResTech
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bolt Insight’s Human-in-the-Loop AI Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Telling a Great Story with J. Walker Smith (Part 2)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Rebuilding the Burger: How Panera Bread Elevates Menu Insights
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)