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Navigating the ‘Build vs Buy’ Decision in ResTech
The Tech Cartographer

Navigating the ‘Build vs Buy’ Decision in ResTech

As AI simplifies product-building, MR teams must weigh build vs. buy carefully, balancing governance, reliability, and research expertise.

Jiten Madia

Jiten Madia

Founder & CEO at flowres.io

Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Karen Lynch

Karen Lynch

Head of Content at Greenbook

From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
CEO Series

From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights

Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...

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Beyond AI: Why the Future of Research Depends on Trust, Not Just Technology
Focus on APAC

Beyond AI: Why the Future of Research Depends on Trust, Not Just Technology

As AI speeds research production, insights leaders must focus on building stakeholder trust, ownership, and action, not just generating findings.

Nizar Maulana

Nizar Maulana

Product Research Lead at Bluebird Group

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The Greenbook Podcast

Explore all podcast episodes
Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Samuel Cohen & Fairgen on AI Digital Twins in Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Haley Kiernan of Mars Petcare on AI & Data Trust
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Data Behind Diehard Fans: Mets Insights Unpacked
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Innovation Isn’t Linear: Inside Pernod Ricard’s Strategy
Karen Lynch

Karen Lynch

Head of Content at Greenbook

CMB’s Morgan Williams on Qual Research, Ops, and AI
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Nikki Quast of Microsoft on AI’s Future in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Feranmi Muraina on AI in Consumer Insights & Foresight
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Samuel Cohen & Fairgen on AI Digital Twins in Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Haley Kiernan of Mars Petcare on AI & Data Trust
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Data Behind Diehard Fans: Mets Insights Unpacked
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Innovation Isn’t Linear: Inside Pernod Ricard’s Strategy
Karen Lynch

Karen Lynch

Head of Content at Greenbook

CMB’s Morgan Williams on Qual Research, Ops, and AI
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Nikki Quast of Microsoft on AI’s Future in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Feranmi Muraina on AI in Consumer Insights & Foresight
Karen Lynch

Karen Lynch

Head of Content at Greenbook