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Why Market Research Risks Losing Its Seat at the Decision-Making Table
Artificial Intelligence and Machine Learning

Partner Content

Why Market Research Risks Losing Its Seat at the Decision-Making Table

Cint’s Phil Ahad warns that brands are bypassing research due to speed, cost, and quality. Can the insights industry evolve fast enough?

Phil Ahad

Phil Ahad

Managing Director, Data at Cint at Cint

The Power of Pattern Recognition: How Renee Reeves Built a Career in Market Intelligence.
Market Research & Insights Careers

The Power of Pattern Recognition: How Renee Reeves Built a Career in Market Intelligence.

From aspiring obstetrician to insights professional, Renee Reeves’ story reveals how science, curiosity, and purpose can shape a career.

Brian Fowler

Brian Fowler

Senior Executive Director at Insights Career Network

AI Learns Behavioral Science - ChatGPT, Please Buy Me a Party Dress
Behavioral Insights Academy

AI Learns Behavioral Science - ChatGPT, Please Buy Me a Party Dress

LLM shopping agents need more than algorithms. Learn how behavioral science and shopper insights can shape better AI buying experiences.

Ashok Sethi

Ashok Sethi

Director at Behave Consulting P Ltd

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The Epistemology of Augmented Insights: A Strategic Framework for Human-AI Collaboration in Qualitative Research
Qualitative Research

The Epistemology of Augmented Insights: A Strategic Framework for Human-AI Collaboration in Qualitative Research

The future of qual research is thinking with AI. Learn a practical workflow that manages context and turns AI into a true insight partner.

Akanksha Singh

Akanksha Singh

Delivery Manager - Primary Research at Acuity Analytics

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The Greenbook Podcast

Explore all podcast episodes
Feranmi Muraina on AI in Consumer Insights & Foresight
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bridget Dalton of Truth Consulting on Reading the Future Through Culture
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Serve on a Board with Karen McFarlane (Kaye Media)
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Emma LaPorte on the Future of Insights at Crown Resorts
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How AI Is Changing Hiring in Insights & ResTech
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bolt Insight’s Human-in-the-Loop AI Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Telling a Great Story with J. Walker Smith (Part 2)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Rebuilding the Burger: How Panera Bread Elevates Menu Insights
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Feranmi Muraina on AI in Consumer Insights & Foresight
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bridget Dalton of Truth Consulting on Reading the Future Through Culture
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Serve on a Board with Karen McFarlane (Kaye Media)
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Emma LaPorte on the Future of Insights at Crown Resorts
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How AI Is Changing Hiring in Insights & ResTech
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bolt Insight’s Human-in-the-Loop AI Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Telling a Great Story with J. Walker Smith (Part 2)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Rebuilding the Burger: How Panera Bread Elevates Menu Insights
Karen Lynch

Karen Lynch

Head of Content at Greenbook