Market research vendors of focus group facility services. See firms that provide a specific place where qualitative marketing research studies are conducted and observed. A facility can be designed to provide a space to conduct and view focus group sessions, one-on-one interviews, triads, usability tests, etc.
Client industry / audience: Consulting,Full Service,International
A high-end quartz countertop company wanted to conduct pre and post advertising research to test the impact of their commercial campaign in the United States. The commercial aired for 6-weeks on home improvement and DIY television channels. In add
Client industry / audience: Full Service,Qualitative Research,Quantitative Research
The challenge, at its core, was simple; to understand how Sparkling Ice’s® core users perceived and connected with the brand personally. What was their emotional connection to the brand and how did the brand personality manifest it
Traditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditi
The traditional approach to focus groups involves recruiting participants in locations representative of the target market, hiring facilities in each location, and traveling to each location to interview the participants. The alternative Internet app
This article covers the basic fundamentals of qualitative market research. It provides the typical process of conducting market research, from creating focus groups to picking a venue and conducting interviews.