Research & Marketing Strategies, Inc. (RMS)

Research & Marketing Strategies, Inc. (RMS) is a premier full-service market research firm based in Central New York. Established in 2002, RMS specializes in providing tailored market research solutions designed to address the unique needs of each client. With a commitment to support organizations in navigating and thriving within a competitive landscape, RMS delivers a comprehensive range of customized research services.

RMS offers an independent means to conduct telephone, online & mail surveys, in-depth interviews, mystery shopping, market analysis, intercepts, observational studies, & specializes in participant recruitment. RMS is home to QualiSight, a full-service focus group, recruiting & interview research facility with high-definition TV monitors, observation room, client & participant lounges, audio & digital recording, video conferencing & streaming, Wi-Fi, catering capabilities, office services, free onsite parking, a fully staffed call center with professional interviewers & an experienced analytic department to provide customized reporting.

RMS is also home to ViewPoint, a premier consumer research panel in Syracuse, New York — one of the top test markets in the United States — check out the panel demographics at bit.ly/RMSViewPoint. RMS is known for its ability to find & recruit the participants you are looking for.

With over two decades of innovation in market research, RMS offers independent and versatile solutions, including:

• Telephone, Online, and Mail Surveys
• In-Depth Interviews
• Intercept Interviews
• Mystery Shopping
• Participant Recruitment
• Focus Group Hosting

These services are efficiently managed through the RMS Analytics team and QualiSight, RMS's state-of-the-art onsite call center and focus group facility.

Industries We Work With:

• Banking
• Education
• Energy
• Financial Services
• Food & Beverage
• Government
• Health care
• Manufacturing
• Non-Profit
• Real Estate
• Retail
• Telecommunications
• Utilities