Confidential online interview that is considered the online qualitative version of the traditional in-depth interview. Maximum depth is reached through threaded discussions and timing flexibility to accommodate busy respondents.
Client industry / audience: Consulting,Full Service,International
One of the leading rental truck companies in the United States (with hundreds of locations) was working with a marketing agency to rebrand its commercial rental communications. The company wanted to stand out from the competition and understand wh
Client industry / audience: Data Collection,Full Service,International
The airport retail landscape has changed significantly in the last years, with a growing importance of luxury. Having seen an increase in American investments in the country, the airport of one of the most vibrant European capital wanted to unders
Client industry / audience: Full Service,Qualitative Research,Quantitative Research
A major appliance manufacturer lacked marketplace differentiation and was looking to create an emotional consumer connection with its target market. As such, it wanted to devise a messaging strategy that would go beyond functional category benefit
With digital methods, we’re able to replicate – as best we can – in-person conversations and sessions through online formats that may include webcam focus groups and mobile data capture. If you’re trying to understand which method is preferable – onl
How can we best understand the psychology of focus groups and how can we utilize this knowledge to make the
sessions more insightful? Interestingly, more than what happens during the focus group can affect the focus
group experience. The recruitmen
What do women really want? In today's world, the most common response is "women want to have it all." What does it mean to have it all and is this what women really want? What we found was surprising and extremely interesting. Most importantly, we th
Mobile market research is not a single-track path. The mobile world is where the "digital natives" who have grown up with the Internet and mobile phones, feel at home. This is reason enough for a complete industry to focus on the opportunities for mo
How to optimise research design for the online research community or ad-hoc online qual project. These rules make for an effective online research design and, in turn, result in better response and happier participants.
Dub presents an interview that covers online qualitative research. Dr Alison Lyons from Counterpoint Research talks about how people express themselves online versus in person, covers tactics and tools to manage the data produced in online research c
Both clients and researchers are skeptical about online qualitative research. However there are significant benefits to online research, and once the first online project is completed, conversion is high.
Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
When budgets are tight the need for market research does not go away. This article presents strategies for making your marketing research budget work harder for you, including virtual research strategies such as video streaming.
Webcam technology allows us to preserve that face-to-face connection with consumers. “Virtual” focus groups enable us to capture the spirit and energy of traditional focus groups without the traditional limitations.
Online qualitative methods can dramatically reduce the problems associated with recruiting and interviewing physicians. This article will focus on two primary online qualitative methods, one real time method and one asynchronous method (not real time
Taking a closer look at IM, it is easy to see how its innate benefits translate into an environment where researchers can hold discussions of great value with respondents, making it an ideal qualitative platform.