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In-Depth Online Interviewing

Confidential online interview that is considered the online qualitative version of the traditional in-depth interview. Maximum depth is reached through threaded discussions and timing flexibility to accommodate busy respondents.

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itracks
itracks

itracks is a world-leading expert in mobile and online qualitative market research software tools and services.

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Civicom
Civicom

Virtual IDIs, focus groups, online forums, private online communities, and mobile telephone and video research technologies to marketing researchers

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Discuss.IO
Discuss.IO

Crowdsourced depth interviews and groups. DIY webcam tool to securely bounce ideas off 11 million person community. Affordable high quality insights

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AnswerLab
AnswerLab

AnswerLab conducts user experience research to help clients improve their websites, mobile applications and other digital products.

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AnswerLab
AnswerLab

AnswerLab conducts user experience research to help clients improve their websites, mobile applications and other digital products and services.

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BlogNog
BlogNog

BlogNog™ is a qualitative research platform which helps organizations to connect with consumers. BlogNog™ is used to uncover people’s feelings and exp

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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DigitalMR
DigitalMR

DigitalMR is a leading organization in offering state of the art, user friendly, social media listening and private online communities platforms.

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Great focus groups: Part 1: Steps to take before the session

Gary Frieden, Ph.D.

How can we best understand the psychology of focus groups and how can we utilize this knowledge to make the sessions more insightful? Interestingly, more than what happens during the focus group can affect the focus group experience. The recruitment process can set the stage for how respondents begin thinking about the group experience.

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Great focus groups: Part 2: Inside the conference room

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This article of the series deals with how the psychology of the focus group is affected by what occurs during the focus group and how certain factors impact the overall insights.

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Home Appliances Case Study Home Appliances Case Study

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IIM conducted a series of in-depth, one-on-one interviews and leveraged video-based homework of people performing household chores to identify emotional, meaningful insights.

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“Having It All” Doesn’t Give Women What They Really Want “Having It All” Doesn’t Give Women What They Really Want

Insights in Marketing

What do women really want? In today's world, the most common response is "women want to have it all." What does it mean to have it all and is this what women really want? What we found was surprising and extremely interesting. Most importantly, we think this information can change the way many businesses think about their female customers.

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The Mobile Future of Market Research The Mobile Future of Market Research

cluetec GmbH

Mobile market research is not a single-track path. The mobile world is where the "digital natives" who have grown up with the Internet and mobile phones, feel at home. This is reason enough for a complete industry to focus on the opportunities for mobile market research.

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Qualitative Analytics Qualitative Analytics

Jerry W. Thomas, Decision Analyst

Much has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task of analysis and reporting. The purpose of this primer is to share some basic ideas on how to achieve the greatest learning and the most profound insights from qualitative research.

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