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Dana Stanley
Greenbook’s Chief Revenue Officer
Drive Research
Drive Research is a full-service market research company specializing in qualitative & quantitative methodologies, segmentation, and data analysis.
Featured in "Buyer's Guides"
Why choose Us
Responsive
Custom-designed services
Detail-oriented
Action-driven insights
Passionate
Features and attributes
All-in-one platform
Chatbots for recruitment
Intercept sampling
Marketplace / Programmatic
Mobile usability testing
Panel / Panel management
Participant CRM
Physical product testing
Product analytics
Proprietary incentive programs
Qualitative recruitment
Research communities
Research repository
Respondent experience tools
Role-based tagging & alerts
Sample blend & targeting by AI
Social networks
Synthetic sampling
Target feasibility estimates
Text & sentiment analytics
Unmoderated testing tools
Web usability testing
What is Drive Research?
Drive Research is a market research company located in Syracuse, New York. Drive designs, manages, analyzes, and consults with clients on custom-built qualitative and quantitative market research for a variety of different industries. We also have a full-service focus group facility on-site.
We do things differently at Drive Research. We take pride in helping businesses and making our clients more successful by extracting insights from the data we collect to accelerate business strategy. We're believers in centering your business around your customers by using their feedback to guide you. Nothing is more genuine, actionable, aligned, and beneficial.
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Research Facility
Location
Syracuse
Building Type
Office building
Travel time from airport
8 mins
Travel time from downtown
7 mins
Facility Features
Catering facilities
Client lounge
High-definition TV
Office services
Onsite parking
Recording - Digital
Recording - Video
Video-conferencing
Video-streaming
Wireless Internet
Research Facility Details
Recruiting capabilities:
Drive Research has a staff of qualitative recruiters to screen, qualify, schedule, confirm, and remind B2B and B2C participants. Interested in utilizing both our focus group facility and recruitment team? Contact us.
Facility Rooms
Room types
Dimensions
Capacity
Observation capacity
Classroom
Client Lounge
Computer Usability Lab
Focus Group
One-on-One
Viewing Room
29X14feet
20
10
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Drive Research
Research Services
International Expertise
Published on Greenbook
1 result
Navigating the Role of MR as Data Privacy Concerns Increase
7 tip to address increased privacy concerns.
Emily Taylor
Senior Research Analyst at Drive Research
Client Projects and Success Stories
5 results
Qualitative Recruiting Firm Recruits 25+ Focus Group Participants in One Week
A renowned feminine hygiene product company was looking to recruit female participants with heart disease, diabetes, irritable bowel syndrome, and bladder control issues for a focus group in Florida.
Due to this specific participant criteria, the incidence rate of finding qualified women was extremely low. This was a tough audience to target nationally, let alone within driving distance of a specific city in the U.S. They had previously used a self-service vendor that was not able to fulfill the recruitment project.
The team came to our focus group recruitment company needing more than 20 low incidence rate participants (i.e., highly targeted/difficult to reach) in less than a week.
eCommerce Site Increases Sales By 65%
A large eCommerce client partnered with Drive Research to conduct user experience (UX) research on its website. The UX study aimed to provide the client will a comprehensive review of user perceptions, barriers, and other critical items that impact the path to purchase.
A special emphasis was placed on the online store and checkout portion of the website. A small increase in the number of eCommerce conversions based on the UX findings would significantly increase sales for the client.
Soda Brand Improves New Product With IHUTs
A popular soda brand wanted to collect consumer feedback and make adjustments to a new product before its full launch.
The main objectives of the soda brand included:
- Assessing the level of difficulty of finding the product in-store
- Examining shelf-reactions to the product in-store.
- Gauging reactions to name, packaging, and taste.
- Determining if the product lived up to expectations following the tasting.
- Evaluating purchase intent following the tasting.