Analytical Services | Conjoint Analysis & Trade-Off/Choice Modeling

Market research firms that specialize in analytical services for conjoint analysis and trade-off/choice modeling. See companies offering this multivariate technique used to provide a quantitative measure of the relative importance of one variable as compared to another variable.

38 results are displayed in randomized alpha order, starting with "C", after featured listings.

TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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Bracket™
Bracket™

Bracket™ identifies winning benefits and features during a product development or message optimization process. The results are better than ...

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Advanis
Advanis

Scaleable boutique, qual/quant research firm. Focus on finance, telecom, technology, and public sector. Multimodal data collection. Design thinking.

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CatalystMR
CatalystMR

CatalystMR is a full service research, online & mobile survey programming, hosting & panel provider. Our panels include: consumers, B2B & healthcare.

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Decision Point
Decision Point

Make confident decisions with Decision Point - experienced researchers and marketers specializing in ethnographies, advanced analytics and marketing.

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Product Optimization with MaxProduct™

Rockbridge Associates

Product optimization is one of the most important decisions any organization will make, but it can often be cumbersome to research. See how the Rockbridge Associates’ hybrid-conjoint solution delivers maximum value by providing an easy to use, excel-based simulator that allows the research user to examine how different product feature combinations impact profits.

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Predictive Segmentation Enables Optimal Targeting of Your Customer Database Predictive Segmentation Enables Optimal Targeting of Your Customer Database

Customer Lifecycle, LLC

Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

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