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Analytical Services | Conjoint Analysis & Trade-Off/Choice Modeling

Market research firms that specialize in analytical services for conjoint analysis and trade-off/choice modeling. See companies offering this multivariate technique used to provide a quantitative measure of the relative importance of one variable as compared to another variable.

66 results are displayed in randomized alpha order, starting with "T", after featured listings.

TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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Bracket™
Bracket™

Bracket™ identifies winning benefits and features during a product development or message optimization process. The results are better than ...

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CatalystMR
CatalystMR

CatalystMR specializes full service research, online & mobile survey programming, hosting, consumer & B2B panel, & panel community developments.

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QSA
QSA

Hybrid full service research featuring sophisticated techniques for design, analysis and visualization + consultation. Work directly with principals.

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SDR Consulting
SDR Consulting

Fact-based, marketing strategy consulting firm, specializing in segmentation, pricing and brand equity research using high-end analytics and modeling.

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Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

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