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Dana Stanley
Greenbook’s Chief Revenue Officer
Applied Marketing Science
Applied Marketing Science, Inc. (AMS) is a leading-edge market research and consulting firm located in Burlington, Massachusetts.
Why choose Us
30+ years experience
Roots in MIT Sloan
Systematic & cutting-edge
Network of survey experts
Originators of VOC
What is Applied Marketing Science?
Applied Marketing Science, Inc. (AMS) provides market research, consulting, and expert insight in two distinct practice areas: insights for innovation and litigation support. Founded in 1989 with roots in the MIT Sloan School of Management, AMS offers an wide array of services to help our clients uncover critical insights.
Our Insights for Innovation practice conducts research and training to help clients create innovative products and distinctive customer experiences. We use methods developed at the MIT Sloan School of Business—and proven in real-world practice—to deliver actionable insights that lead to increased innovation success and improvements in customer satisfaction and loyalty.
Our Litigation Support practice conducts consumer surveys and provides expert witness testimony to assess consumer perceptions, behaviors, and experiences for matters related to trademark and trade dress infringement, deceptive advertising, class action issues, patent infringement, claim substantiation, antitrust issues, and many other types of litigation. Contact us today to learn more.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Applied Marketing Science
Research Solutions