How is AI Used in Market Research?

Firms that use AI in market research generate large amounts of data and market reports while using far fewer resources than traditional market research requires. For instance, market research that typically takes analysts months or years to perform is often done in minutes using AI. AI research companies process vast numbers of data in multiple languages and from a broad range of sources. This results in more informational insights and tremendous client success in their prospective markets. Ultimately, AI tools for market research offer greater insights, innovation, and customer satisfaction.

What is Artificial Intelligence in Market Research?

Artificial intelligence in market research is not the same as automation. While automation is already widely used in marketing research, AI is an emerging methodology that allows machines, or research software, to learn and adapt to feedback. This distinction is critical because there are several ways companies can benefit from adding AI to their market research strategy, on top of automated techniques that a business should already use to maximize research efficiencies. Examples of artificial intelligence marketing research include the following: Processing open-ended data - This AI software capability allows for statistical analysis of vast amounts of written data to filter quantitative results. Proactive group management - Market researchers use AI to observe research communities and identify threats to these communities. Machine-made decisions - Machines can make decisions when given enough information, and this helps researchers decipher what options among the many best support business objectives.

Can Artificial Intelligence Do Research?

Artificial intelligence software offers researchers the ability to best understand what drives consumer decisions. But does AI do the research or is it merely a tool for efficiency? Practitioners of artificial intelligence market research will tell you that AI learns and instructs on data collection and processing, making this emerging tool a game-changer for researchers. AI in market research: Analyzes open-ended text feedback across channels Asks follow-up questions you may not have thought of Finds respondents quicker and ensures they are vetted Uses data already collected to unlock more significant insights Saves reporting time by making certain assumptions

What Are 10 Ways AI Can Help Market Researchers Succeed?

AI tools for market research help businesses in the following ten ways: Removing bias from gathered and assessed data Allows researchers to focus on more critical tasks Reduces community member disengagement Conducts a wide range of secondary research Improves surveys in real-time Predicts poor quality data It prevents bad economic decisions Improves data quality Increases participant response Optimizes questions based on consumer feedback

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Top Artificial Intelligence Platforms for Marketing Research

What Are Artificial Intelligence Marketing Software Companies?

Artificial intelligence marketing software companies provide faster and more cost-efficient market research data by using AI to streamline processes. These companies employ algorithms that process large amounts of data in far less time than traditional market research methods. Artificial intelligence marketing software is quickly becoming the market research tool of choice for firms that want to scan billions of information touchpoints and generate substantial research reports.

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Enumerate AI

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Enumerate AI

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Enumerate AI is an AI market research platform for automated transcription, AI-moderated interviews and diaries, and analysis of IDIs and FGDs and openends, across 40+ languages. SOC 2 Type II · ISO 27001 · GDPR · CCPA certified. Trusted by Fortune 500 brands and leading research agencies worldwide

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Qualzy is an AI-powered insight platform that empowers brands, agencies, and researchers to conduct asynchronous studies, delivering actionable insights and streamlined research experiences effortlessly.

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Market Logic Software

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Market Logic Software

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Market Logic specializes in AI-powered insight platforms, revolutionizing market research with DeepSights™. Our cutting-edge AI analytics tools enable brands to harness data for actionable insights, empowering customer-centric decisions 24/7 and outperforming competitors.

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Yasna.ai

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Yasna is an AI-powered platform for automating in-depth interviews. Our AI moderator navigates the complexities of human conversations creatively. Unlike many similar solutions she uses the discussion guide as a compass rather than a script, adapting to respondents' answers with natural fluidity.

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Forsta

Forsta powers the most comprehensive set of research and insights, spanning CX, enterprise feedback, VoC, VoE, Qual, Quant and data visualizations.

Bolt Insight

Bolt Insight is a global insight and market research company helping organisations make better decisions by staying close to real consumers.

Enumerate AI

One platform for all your qualitative data - video/audio diaries, FGDs, IDIs, and open-ends. AI-powered transcription, and analysis in 40+ languages.

Infotools | Harmoni

Harmoni by Infotools is a data-agnostic insight discovery tool that gives MR teams space to think and see patterns in complex data that others can’t.

Knit

Knit is the simplest way to get from survey → story in a week or less. AI-Powered. Human Reviewed. Quant + Qual Insights.

Synthetic Users Inc.

AI platform that generates human-like synthetic participants for rapid qualitative user and market research using multi-agent LLMs and RAG.

Qualzy

Qualzy is a qualitative research platform for asynchronous communities, diary studies, and homework tasks.

flowres.io

Reimagine your qualitative research workflow with the tools you already love! One integrated platform for qualitative data collection & data analysis.

Conveo.ai

Unlock richer insights with Conveo: an AI research platform for study design, interviews, analysis, and sharing results.

Canvs

Canvs gives you one platform to analyze all your customer feedback, transforming messy, unstructured data into action.

YouScan

AI-powered Social Listening for Deep Consumer Insights.

Discuss

Discuss serves the world’s leading brands & agencies with the only research platform offering both AI-led and human-led interviews and insights.

NewtonX

We’re the only B2B research company that solves the challenges of today’s insights leaders by connecting them with verified business expertise.

Yasna.ai

The easiest way to conduct in-depth interviews with real people.

Qualtrics

Qualtrics builds technology that closes experience gaps, transforming insight into impact.

SMG

SMG is an enterprise-level experience management (XM) provider that offers a software with a service (SwaS) solution.

Fuel Cycle

The research infrastructure built for AI

Vurvey

Vurvey is an AI research company shaping the next era of innovation, brand loyalty, and human creativity.

Market Logic Software

Market Logic is a SaaS insights management solution. Our AI platform DeepSights™ equips the business with trusted, always-on insights at scale.

Mindstate Group

We build emotionally-intelligent (EQ) brand personas that mirror how your customers think, feel, and act.

Insight By Design

We are a modern, bold & ambitious agency that delights our clients with a winning combination of design thinking, technology, & human connection.

Recollective Inc.

The Recollective combines the strategic value of engaged communities with the depth of qualitative research, all powerfully assisted by AI.

Aha Insights Technology

A global strategic activity-based research platform with integrated AI for deploying and analyzing online consumer and B2B qual research studies.

FlavorWiki

100% digital platform for consumer understanding, product testing and market research in the consumer goods industry, worldwide.

Bulbshare

Leading collaboration platform empowering brands to engage directly with customers, fostering real-time insights and authentic content creation.

DoReveal

AI partner for qualitative research - fast, accurate transcription and nuanced AI-driven analysis built for researchers.

HumanListening

Combining the best of quant and qual through cutting-edge AI technologies, the HumanListening platform delivers fast, transformative insights.

Nexxt Intelligence | inca

Nexxt Intelligence is the Toronto-based research-technology company behind inca, the conversational AI suite for deeper insights, faster.

VERVE

Verve – Turning Human Truth into Superhuman Advantage

Yabble

Unlock AI-driven insights at every research milestone with Yabble's innovative research platform. Explore data, uncover trends, test ideas, and more.

Attest

One platform to deeply understand your current customers, future consumers or both side-by-side. Smart global research with predictable costs.

QualSights

QualSights is a next-generation insights company committed to developing disruptive, smart technology that empowers brands to decode human behavior.

Displayr

Displayr is the only tool you'll ever need for data analysis and reporting—easy for novices and powerful for experts.

Alida

Alida helps leading brands create engaged research communities to gather feedback that empowers better customer experiences and product innovation.

aytm

aytm’s automated platform empowers you to gain powerful insights, explore a deeper understanding of your consumer, and evolve your ideas in real-time.

Forethought

A marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, comms., CEX and offer optimization.

Global Survey

Global Survey helps Market Research Organizations to provide prompt and actionable insights to their customers.

Robas Research Pvt. Ltd.

A full-service Market Research Firm in every sense of the term, Robas Research provides data collection services, project management.

IdSurvey

IdSurvey is a professional survey software for creating, conducting, and analyzing surveys, now powered by AI.

Cambri.io

AI powered insights for more successful product launches.

Reveal AI

Conduct AI-driven, qualitative, conversational surveys at scale. Surface instant insights from unstructured qualitative data.

Blix

A powerful, easy-to-use text analysis & verbatim coding software that turns textual feedback into quantitative insights. Powered by Generative AI.

Behaviorally

We provide data intelligence to brands, delivering decision precision support for the most valuable moment in marketing: the purchase transaction.

CivicScience

The only real-time insights enablement platform. Easy access to real-time, reliable consumer data and in-depth intelligence.

Bellomy

As a tech-driven, full-service insights firm, we use cutting-edge tools and cross-industry expertise to inform our clients' most strategic decisions.

Caplena

The most flexible feedback analytics platform. Powerful for experts, effortless for everyone.

Delineate

Delineate offers a connection to the real world to help you make informed decisions about your business, by tracking your brand & campaigns globally.

Target Research Group

Quality full-service offering strategic, hands on product research design, execution, processing, analytical services and legal research since 1986.

Ascribe by Voxco

Ascribe by Voxco empowers researchers to analyze closed and open-ended comments easily, via manual to fully automated text analysis solutions.

Stravito

Stravito is an Insights Intelligence Platform.

codeit

codeit blends the latest AI tools with human oversight to maximize quality, improve productivity and minimize the effort needed to code verbatim data.

Zappi

See your product innovations and advertising ideas through your audiences eyes with the leading consumer insights platform.

Panoplai

The Human Data Engine. Panoplai gets you from data to answers in one platform so you can see the full story faster, sharper, and with confidence.

F'inn

F’inn is a strategic insights company that empowers organizations to uncover meaningful insights that inform and drive change.

RSB Insights & Analytics

We specialize in delivering creative insights and extensive data analytics to help businesses make impactful decisions.

PersonaPanels

Improve your market research with AI-powered synthetic respondents for real-time insights and a deeper connection with your target market segments.

Affect Lab

World's Leading Emotion AI Platform

Voiceform

Voiceform lets you create voice, video, audio and text surveys and forms that feel like a conversation.

SIS International Research

SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.

Dialogue AI

Dialogue is a customer research platform that helps teams uncover needs, test ideas, and capture authentic feedback through AI-moderated interviews.

CogniStream AI

Voice-first research software for actionable insights. AI-moderated natural voice customer interviews with emotional analysis.

Black Swan Data

Black Swan guides smarter decisions at every stage of innovation, by predicting consumer behavior with 89% accuracy.

MahaloHub LLC

Video-first insights platform that helps marketing teams predict how real audiences will respond to messaging and creative, before it goes to market.

SurveyMonkey

SurveyMonkey is a powerful surveys & forms platform. We help teams gather insights to create great experiences and drive business growth.

ReDem

ReDem, now part of Rep Data, helps research teams detect low-quality survey responses in field with AI-powered data quality checks.

CoLoop

Add highly accurate domain specific AI to any qualitative research project in minutes and save days of time & thousands in cost.

Starlight Analytics

Starlight Analytics blends time-tested research methods and alternative data sources to deliver actionable insights for sustainable brand growth.

Compeers AI

Compeers AI transforms traditional, fragmented research workflows into a unified, efficient system that enhances collaboration and productivity.

My-Take

My-Take delivers powerful insights through our industry-recognized, proprietary insight community platform, supported by our remarkable research team.

AddMaple

Raw survey data summarized into dashboards that highlight significant statistical relationships in minutes not months.

thinqinsights

thinqinsights is an insights consultancy committed to helping our clients uncover the why.

Vertemis

Transforming insights & analytics teams

OfficeReports

Survey analysis and reporting tools built into Excel and PowerPoint—automate crosstabs, stats, and presentations with OfficeReports.

Applied Marketing Science

Applied Marketing Science, Inc. (AMS) is a leading-edge market research and consulting firm located in Burlington, Massachusetts.

Touchstone Research, Inc.

Full-service market research company providing qualitative, quantitative, qual recruitment, UX and online community panel solutions.

KLC

KLC delivers always on human insight. Our custom insights communities help companies build better experiences, better marketing, & better products

Meaningful

Meaningful is a unified market research platform seamlessly integrating primary research with online secondary sources, and social media

Indico Labs

Indico Labs specialize in report building software and services to support Researchers in building engaging data presentations efficiently.

Inspirient

Trustworthy Quant Analysis at Scale. Inspirient turns raw survey data into accurate, decision-ready insights, fast and statistically sound.

i-Genie.ai

Next gen, global consumer insights without surveys by synthesizing billions of digital consumer actions across search, social, video, reviews & NPD

BTInsights

BTInsights is the best AI platform for interview and survey analysis, turning weeks of work into hours or even minutes, delivering unmatched accuracy.

Glaut

Glaut is the only AI-native research platform built for Market Research Firms, so that they can lead the AI wave, not be wiped out by it.

Mindforce Research

We offer end-to-end research services – survey programming, data collection, data processing and analytics.

STRAT7

We are a global insights and analytics group helping brands turn customer insight into growth strategy through specialist expertise, analytics and AI.

Outset

The most advanced AI-moderated research platform. The only AI-moderator with visual intelligence, closing the say-do gap automatically.

quantilope

quantilope automates advanced method and tracking research to unlock high quality insights with speed & ease.

Miravoice

Collect high-quality insights at scale with AI-powered voice interviews that sound natural, respond in real time, and work across 14 languages.

EyeSee

EyeSee is a tech-enabled behavioral research agency conducting online tests in 50+ countries globally respondents use their own devices.

Remesh

Remesh is a hybrid insights platform that allows you to speak with your audience as one, whether live, asynchronous or via video for deeper insights.

listening247

listening247 owns proprietary AI technology that adds accurate, actionable and timely intelligence to unstructured data from any source and language.

Citrus Analytics

Your analytical superpower: Fusion is an AI survey analytics platform to automate advanced quant analysis and visualization for market research teams.

Sharpr

Sharpr is an insights platform that helps centralize their research, uncover what matters, and achieve buy in across organizational stakeholders.

insightum.ai

Chat with Sofia, your AI research assistant. She recruits real people, interviews them by voice, and delivers a full report — in 24 hours.

Riley AI

Riley is your customer intelligence engine that turns cross-channel feedback into ranked, actionable insights using data science and trend detection.

Neurons

Neurons AI gives marketers clear, data-driven recommendations to optimize the performance and attention potential of their creative assets.

Cassi.ai

AI software house specialized in market research, building custom AI, agents, synthetic data, and automation solutions for insights and UX.

Inqvey

Ask your target audience any question. Get research-grade data in minutes. ±2-5pp accuracy validated against Ipsos human panels.

Userflix

AI platform that automates qualitative customer research via asynchronous, multilingual interviews and delivers real-time, actionable insights.

Saucery

AI-driven consumer-insights platform for rapid food & beverage product validation.

Brand Investigation, SA de CV

Market Intelligence full service company in LATAM with more than 20 years of experience, known for our innovation, thinking abilities, and solution.

myRA AI

Decision-grade intelligence powered by AI.

Motives

Motives AI conducts in-depth video interviews with consumers then delivers actionable insights in 48 hours. Real People, Real Insights.

Strella

Customer insights in hours, not weeks. AI-moderated interviews and instant synthesis, powering smarter & faster decisions

User Intuition

AI-moderated consumer interviews via chat, voice, and video that replace surveys with deeper insights and builds a consumer intelligence system.

DoppelIQ

AI Consumer Simulation Engine that creates AI consumer twins to simulate marketing decisions and predict outcomes.

Chatty Insights

Chatty Insights is AI-powered qualitative research with expert support on demand, ready when your decision is.

Delve AI

Synthetic market research software that surfaces automated insights for marketing, product, and UX teams.

Stramigo

AI-driven market research for marketing and strategy: end-to-end setup, data collection in 100+ countries, analysis and advice.

HeyMarvin

HeyMarvin centralizes brand studies, shopper research, and consumer data in one place so teams can find and act on insights instantly.

Global Lingo

For 15 years, Global Lingo has been a leading provider of language solutions for MR. We offer comprehensive translation and localization services.

BluePill AI

AI consumer panels that simulate real customers to provide instant, validated insights for product, marketing, and go‑to‑market decisions.

Kantar Marketplace

Kantar Marketplace is an automated market research platform designed for marketing agility. Get the insights you need to build your brand, at speed.

SightX

Effortless all-in-one consumer research platform that gives you the control you need from set up, to analysis, to visualization, and insights.

Phebi.AI

Phebi.AI software for quant, qual and CX research efficiently captures, analyzes, and shares audio and video that reveals how people really feel.

InsightGig

The first Operating Layer for Insight Work, InsightGig gives research teams all the power of AI infrastructure without any of the technical complexity

OpenSurvey Incorporated

Opensurvey provides global companies with fast, accurate insights into the Korean market through a 200K panel and AI-powered SaaS platform.

Socialtrait

Socialtrait is a cutting-edge technology platform leveraging generative AI and community simulation technologies to mine deep insights.

Feng-GUI

AI-Powered Visual Analytics and Insights for websites, adverts and videos to signage and packaging

ViralMoment Inc.

Social intelligence evolved. AI to see social video clearly, at scale and across millions of topics, to anticipate what consumers will love.

PunkMRX

Business transformation can feel like a mountain. PunkMRX helps research agencies and insight teams find the route to a future-ready climb.

AlgoVerde

A single AI platform for all market and consumer research, replacing surveys & focus groups with an always-on engine for product and brand decisions.

Verso

Verso uses agentic AI to roll out qualitative research at scale, and uncover consumers’ real opinions - in record time

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