How is AI Used in Market Research?

Firms that use AI in market research generate large amounts of data and market reports while using far fewer resources than traditional market research requires. For instance, market research that typically takes analysts months or years to perform is often done in minutes using AI. AI research companies process vast numbers of data in multiple languages and from a broad range of sources. This results in more informational insights and tremendous client success in their prospective markets. Ultimately, AI tools for market research offer greater insights, innovation, and customer satisfaction.

What is Artificial Intelligence in Market Research?

Artificial intelligence in market research is not the same as automation. While automation is already widely used in marketing research, AI is an emerging methodology that allows machines, or research software, to learn and adapt to feedback. This distinction is critical because there are several ways companies can benefit from adding AI to their market research strategy, on top of automated techniques that a business should already use to maximize research efficiencies. Examples of artificial intelligence marketing research include the following: Processing open-ended data - This AI software capability allows for statistical analysis of vast amounts of written data to filter quantitative results. Proactive group management - Market researchers use AI to observe research communities and identify threats to these communities. Machine-made decisions - Machines can make decisions when given enough information, and this helps researchers decipher what options among the many best support business objectives.

Can Artificial Intelligence Do Research?

Artificial intelligence software offers researchers the ability to best understand what drives consumer decisions. But does AI do the research or is it merely a tool for efficiency? Practitioners of artificial intelligence market research will tell you that AI learns and instructs on data collection and processing, making this emerging tool a game-changer for researchers. AI in market research: Analyzes open-ended text feedback across channels Asks follow-up questions you may not have thought of Finds respondents quicker and ensures they are vetted Uses data already collected to unlock more significant insights Saves reporting time by making certain assumptions

What Are 10 Ways AI Can Help Market Researchers Succeed?

AI tools for market research help businesses in the following ten ways: Removing bias from gathered and assessed data Allows researchers to focus on more critical tasks Reduces community member disengagement Conducts a wide range of secondary research Improves surveys in real-time Predicts poor quality data It prevents bad economic decisions Improves data quality Increases participant response Optimizes questions based on consumer feedback

Top Artificial Intelligence Platforms for Marketing Research

What Are Artificial Intelligence Marketing Software Companies?

Artificial intelligence marketing software companies provide faster and more cost-efficient market research data by using AI to streamline processes. These companies employ algorithms that process large amounts of data in far less time than traditional market research methods. Artificial intelligence marketing software is quickly becoming the market research tool of choice for firms that want to scan billions of information touchpoints and generate substantial research reports.

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Qualitative Research

Software & Technology

Qualitative Consultant

LOCATION

Seattle, Washington

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Discuss

Qualitative Research

Software & Technology

Qualitative Consultant

Discuss is a leading AI-powered insight platform that revolutionizes qualitative research. Our innovative tools empower professionals to gather deep insights quickly, streamline analysis, and effortlessly share findings, driving data-driven strategies across organizations.

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AI-led & human-led interviews

GenAI Agents to scale insights

Unlimited research model

Central hub for qual

Global research capabilities

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Yabble

Data & Analytics

Software & Technology

LOCATION

Hamilton, New Zealand

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Yabble

Data & Analytics

Software & Technology

Yabble is an AI-powered insight platform revolutionizing market research by delivering real-time consumer insights. As part of YouGov, we empower businesses with actionable data and innovative tools, ensuring informed decisions and driving growth in a competitive landscape.

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AI for insights

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Forsta

Data Collection

Quantitative Research

Software & Technology

LOCATION

London, United Kingdom

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Forsta

Data Collection

Quantitative Research

Software & Technology

Forsta is a leader in AI-powered insight platforms, merging advanced market research technology to enhance Customer Experience, VoC, and data visualization for actionable business insights.

Why choose Forsta

Leaders in Market Research and experience management technology

Decades of innovation from FocusVision, Confirmit, Decipher, and Dapresy—all under one roof.

8/10 Leading Market Research agencies choose Forsta

30+ years of experience partnering with the world’s leading market research agencies

Research HX is AI-powered and future-ready, continuously enhanced for speed, security, and innovation.

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BoltChatAI

Software & Technology

Qualitative Research

Data & Analytics

LOCATION

London, United Kingdom

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4.7

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BoltChatAI

Software & Technology

Qualitative Research

Data & Analytics

BoltChatAI revolutionizes market research with AI-powered insight platforms that decode consumer behavior. Our "Qual at Scale" capability delivers real-time, automated qualitative insights, helping brands swiftly understand preferences and motivations worldwide.

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