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Target Research Group

Company Description

Quality full-service company offering design, execution, processing and analytical services since 1986. All functions of the research process are done in-house. Expertise in traditional product research and beyond to fit all needs of a products lifecycle. Broad experience in concept development, category assessments, sensory and market segmentation, product re-formulation guidance, advertising and package development. Proficiencies in strategic research and advanced modeling. Legal Research Group with expertise in claims substantiation, and intellectual property disputes. CPG categories include food and beverage, personal care, healthcare & fragrance, financial services and pharmaceuticals.. State-of-the art CAPI, CATI, IVR, and Internet interviewing. Research conducted in U.S. and internationally. Hands-on involvement of seasoned, senior management. New Realtime™ Insights service provides access to stat-tested data in real time.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
Company type:
  • Full Service
Telephone:
(845) 426-1200
Fax:
(845) 426-1218
Address:
515 Airport Executive Park
Nanuet, New York, 10954
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Countries where research is conducted:
United States of America
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Products (6)

ProductImage Power Trac™

Computerized data analysis system for identifying key drivers to maximize concept and product acceptance. Optimize concept/product fit and customer retention.

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ProductImage Ad Trac™

Proprietary system for evaluating impact, persuasion, communication and effectiveness of advertising. Strong diagnostic features and extensive normative database.

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ProductImage Fore Trac™

Volumetric forecasting conducted in a “realistic” competitive environment. Well-established and validated model, with normative data for many categories.

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ProductImage BAC Trac™

Better Access to Consumers. A unique, proprietary technique for measuring customer satisfaction, event sponsorship, trial of new products during introduction. Can also be used to create customer databases.

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ProductImage Realtime Insights™

Pat. Pending service gives faster results & more actionable insights. Puts you in touch w/ consumers like never before. Stat-tested results on your PC in real-time. LIVE! shows respondents interacting w/ your product while viewing responses on split screen. Also, talk with respondents to gain greater depth of understanding—w/o leaving your office.

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ProductImage Realtime™ Insights

Realtimetm Insights provide an immediate in-progress view of ongoing, stat-tested results for central location, internet or telephone studies.  When interviewing finishes, results are ready; no extra time is needed for tabulation, posting or checking tables.  RealtimeTM Insights lets users analyze and react to incoming data in real time, change parameters or modify project design efficiently, add new lines of questioning or even end a study early to save costs.  

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