<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;I am responsible for maintaining Greenbook's editorial calendar for all article submissions, communicating and coordinating with expert contributors, editing submissions to meet SEO and editorial guidelines, and creating article pages for publication. \n\nI love the opportunities I have to learn new and different things, both from the content we produce and from the work that I am doing.\n\nThe team at Greenbook is quite special; I appreciate our collective commitment to making sure everyone on the team feels heard and like they are part of all we do.&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">I am responsible for maintaining Greenbook's editorial calendar for all article submissions, communicating and coordinating with expert contributors, editing submissions to meet SEO and editorial guidelines, and creating article pages for publication. I love the opportunities I have to learn new and different things, both from the content we produce and from the work that I am doing. The team at Greenbook is quite special; I appreciate our collective commitment to making sure everyone on the team feels heard and like they are part of all we do.

Ashley Shedlock

Content Coordinator

I manage all speaker and sponsor communications for our global events series and virtual events.
Prior to joining Greenbook, I attended the University of Puget Sound where I majored in Business Administration and Communication. I love spending time with my family and friends. When I am not planning events, you can find me walking my dog, wake surfing, and trying new restaurants &amp; wineries!"
&nbsp;

Brigette Small

Global Events Coordinator

<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;I am responsible for big picture production and logistics for all Greenbook events, such as finding venues, working with the catering, A/V, and exhibition teams, even planning after parties. \n\nI appreciate the collaboration and tight-knit team at Greenbook. Together, they help foster the sense of communal responsibility and pride in our work, which produces amazing results for our clients. Everyone at Greenbook is passionate about making our products, events, shows, and publications the best that they can be. \n\nOutside of work, I love to hike, cook, play pickleball, travel, and spend time with my family (specifically, my 13 nieces and nephews!). &quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">I am responsible for big picture production and logistics for all Greenbook events, such as finding venues, working with the catering, A/V, and exhibition teams, even planning after parties. I appreciate the collaboration and tight-knit team at Greenbook. Together, they help foster the sense of communal responsibility and pride in our work, which produces amazing results for our clients. Everyone at Greenbook is passionate about making our products, events, shows, and publications the best that they can be. Outside of work, I love to hike, cook, play pickleball, travel, and spend time with my family (specifically, my 13 nieces and nephews!).

Cara Balcom

Senior Manager, Global Events

<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;I'm responsible for developing all of Greenbook's client relationships. The one thing about my job that excites me every day is talking to our amazing clients.\n\nI began my research career in the political polling world, worked for several early online panel companies, and have made my home at Greenbook for nearly a decade. Everyone here is not only smart and hard working, but also nice -- like, really nice! \n\nOutside of work, I'm usually running, reading, and most of all, relaxing!&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">I'm responsible for developing all of Greenbook's client relationships. The one thing about my job that excites me every day is talking to our amazing clients. I began my research career in the political polling world, worked for several early online panel companies, and have made my home at Greenbook for nearly a decade. Everyone here is not only smart and hard working, but also nice -- like, really nice! Outside of work, I'm usually running, reading, and most of all, relaxing!

Dana Stanley

Chief Revenue Officer

Dmitry Lashchenkov

Back-End Developer

<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;I make sure Greenbook's current and potential directory listers know how to use the features of the directory. I also help draft listings and provide customer support. I love having new and meaningful conversation with clients. It's amazing how much you get out of extending just a little empathy and patience.\n\nOur Managing Director offers incredible and unwavering customer support -- that was what attracted me to work for Greenbook. Customer service is the key to building long term relationships with clients and I love building relationships. \n\nThe staff we have at Greenbook now is the best ever. Everyone is open-minded, creative and willing to jump in and lend a helping hand when needed for clients and internal support.\n\nIn my free time, I like gardening (indoor and outdoor), spending time in nature (I live in the woods), home projects, reading, cooking, jewelry making, and other arts and crafts.&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">I make sure Greenbook's current and potential directory listers know how to use the features of the directory. I also help draft listings and provide customer support. I love having new and meaningful conversation with clients. It's amazing how much you get out of extending just a little empathy and patience. Our Managing Director offers incredible and unwavering customer support -- that was what attracted me to work for Greenbook. Customer service is the key to building long term relationships with clients and I love building relationships. The staff we have at Greenbook now is the best ever. Everyone is open-minded, creative and willing to jump in and lend a helping hand when needed for clients and internal support. In my free time, I like gardening (indoor and outdoor), spending time in nature (I live in the woods), home projects, reading, cooking, jewelry making, and other arts and crafts.

Erin McDonnell

Account Director

<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;I spearhead strategic planning and lead a dynamic team to drive audience expansion, foster loyalty, boost readership, and elevate our annual events' success.\n\nWith a diverse background in media, sports, health tech, and higher education, my enduring passion for marketing led me to Greenbook, where my experience perfectly aligns with my enthusiasm for publication, making it an ideal and natural fit. In marketing, nothing remains turn key for very long, which is why I thrive on the challenge of constant learning, experimentation, optimization, and strategic planning.\n\nAt Greenbook, we embody GRIT. We are a small but mighty team. It's incredible how much we're able to accomplish in a year, and even more special how we come together to make the magic happen.\n\nOutside of Greenbook, I also work as a freelance writer. I craft narratives centered around Women at Work, Diversity, Equity, Inclusion, and Career Development. Beyond journalism, I channel my creativity into fiction, currently penning my debut novel.&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">I spearhead strategic planning and lead a dynamic team to drive audience expansion, foster loyalty, boost readership, and elevate our annual events' success. With a diverse background in media, sports, health tech, and higher education, my enduring passion for marketing led me to Greenbook, where my experience perfectly aligns with my enthusiasm for publication, making it an ideal and natural fit. In marketing, nothing remains turn key for very long, which is why I thrive on the challenge of constant learning, experimentation, optimization, and strategic planning. At Greenbook, we embody GRIT. We are a small but mighty team. It's incredible how much we're able to accomplish in a year, and even more special how we come together to make the magic happen. Outside of Greenbook, I also work as a freelance writer. I craft narratives centered around Women at Work, Diversity, Equity, Inclusion, and Career Development. Beyond journalism, I channel my creativity into fiction, currently penning my debut novel.

Jasmine Matthews

Head of Marketing

<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;I lead Greenbook's content strategy, creation, and curation. My goal is to foster audience engagement and elevate thought leadership across our digital channels, events, and signature shows (e.g., The Greenbook Podcast and The Exchange). \n\nI joined the company after 30 years as a qualitative researcher, entrepreneur, and writer. I love that my professional journey converged at Greenbook, blending my passion for both content and insight.\n\nGreenbook really is a catalyst for professional growth. Every day I get to help people inspire others, exchange their ideas, and make change for themselves or their businesses. It's pretty cool.\n\nMy personal life is largely about creativity. Journaling, creative writing, art making, and random crafting keep my creative spark alive and my perspective fresh. Plus, I love my coffee, my cocktails, and my family a ridiculous amount.&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">I lead Greenbook's content strategy, creation, and curation. My goal is to foster audience engagement and elevate thought leadership across our digital channels, events, and signature shows (e.g., The Greenbook Podcast and The Exchange). I joined the company after 30 years as a qualitative researcher, entrepreneur, and writer. I love that my professional journey converged at Greenbook, blending my passion for both content and insight. Greenbook really is a catalyst for professional growth. Every day I get to help people inspire others, exchange their ideas, and make change for themselves or their businesses. It's pretty cool. My personal life is largely about creativity. Journaling, creative writing, art making, and random crafting keep my creative spark alive and my perspective fresh. Plus, I love my coffee, my cocktails, and my family a ridiculous amount.

Karen Lynch

 Head of Content

<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;I manage Greenbook&rsquo;s social media channels and assist with marketing campaigns, data analysis, and administrative tasks to promote efficiency, growth, and performance of our marketing efforts.\n\nDuring college, I started a Philadelphia food page to merge my passion for food and social media. After a few years, I realized I could transform it into a career, and here I am now!\n\nAs soon as I met the Greenbook team, it felt like I had known them forever! They are all incredibly knowledgeable, friendly, and eager to assist.\n\nI get excited being creative. I also love hunting down all of the best food in Philly (specifically cheese fries!).&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">I manage Greenbook&rsquo;s social media channels and assist with marketing campaigns, data analysis, and administrative tasks to promote efficiency, growth, and performance of our marketing efforts. During college, I started a Philadelphia food page to merge my passion for food and social media. After a few years, I realized I could transform it into a career, and here I am now! As soon as I met the Greenbook team, it felt like I had known them forever! They are all incredibly knowledgeable, friendly, and eager to assist. I get excited being creative. I also love hunting down all of the best food in Philly (specifically cheese fries!).

Karley Dartouzos

Social Media Marketing Specialist

<span data-sheets-root="1" data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;I spearhead Greenbook's email marketing strategy. My role involves crafting compelling copy, scheduling, and deploying all marketing emails. Also, in collaboration with our creative team, I assist in the design assets and templates and conduct research for effective list segmentation and customer journeys. The combination of digital marketing skills and data mining that is necessary to be a competent email marketer keeps me on my toes every day. Not to mention, designing the emails helps scratch that creative itch that makes the work day fly by! \n\nThe most special thing about the Greenbook team is their passion for their individual jobs. And also, their ability to communication effectively via remote offices. Everyone has an open door policy that enforces a culture of \&quot;no dumb questions,\&quot; which as a newbie to the company, I really appreciate!\n\nI'm an avid cinephile and frequent the local theater on discount night for a more immersive movie experience! The newest Hunger Games movie is my current obsession. More recently I've been getting back into reading. I've started with some classics and found that I enjoy fiction, fantasy, romance, historical fiction books the most!&quot;}" data-sheets-userformat="{&quot;2&quot;:4995,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16776960},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;}">I spearhead Greenbook's email marketing strategy. My role involves crafting compelling copy, scheduling, and deploying all marketing emails. Also, in collaboration with our creative team, I assist in the design assets and templates and conduct research for effective list segmentation and customer journeys. The combination of digital marketing skills and data mining that is necessary to be a competent email marketer keeps me on my toes every day. Not to mention, designing the emails helps scratch that creative itch that makes the work day fly by! The most special thing about the Greenbook team is their passion for their individual jobs. And also, their ability to communication effectively via remote offices. Everyone has an open door policy that enforces a culture of "no dumb questions," which as a newbie to the company, I really appreciate! I'm an avid cinephile and frequent the local theater on discount night for a more immersive movie experience! The newest Hunger Games movie is my current obsession. More recently I've been getting back into reading. I've started with some classics and found that I enjoy fiction, fantasy, romance, historical fiction books the most!

Katarina Bodziak

Digital Marketing Manager

Hi, I&rsquo;m Katrin, a Product Manager with experience in startups and enterprises across industries like EdTech, MedTech, FinTech, and more. &nbsp;
I graduated from the Medical Engineering faculty at Kyiv Polytechnic Institute, hold a Master&rsquo;s degree in Computer Science, and I&rsquo;m currently pursuing a Master&rsquo;s degree in Theology. &nbsp;
&nbsp;
I&rsquo;m excited to lead GreenBook&rsquo;s incredible web development team, a group of talented and driven individuals who inspire me every day with their dedication and creativity. Together, I&rsquo;m confident we&rsquo;ll achieve impactful projects that make a difference. &nbsp;
Outside of work, I enjoy spending time with my husband, who&rsquo;s a passionate fisherman, and keeping up with my two amazing teenage daughters. &nbsp;

Katrin Vybrik

Product Manager

<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;I am a key content creator across all of Greenbook's businesses, a host of The Greenbook Podcast and a co-host for The Exchange. I also drive the development of new products, assist with business development, and fulfill both tactical and strategic roles across Gen2 Advisors, Savio, and Veriglif.\n\nI never tire of advocating for innovation in the insights industry. I'm a dedicated supporter of building great win/win relationships, and a big believer in just generally trying to be helpful whenever and wherever I can.&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">I am a key content creator across all of Greenbook's businesses, a host of The Greenbook Podcast and a co-host for The Exchange. I also drive the development of new products, assist with business development, and fulfill both tactical and strategic roles across Gen2 Advisors, Savio, and Veriglif. I never tire of advocating for innovation in the insights industry. I'm a dedicated supporter of building great win/win relationships, and a big believer in just generally trying to be helpful whenever and wherever I can.

Lenny Murphy

Chief Advisor for Insights and Development

<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;As Managing Director, I'm responsible for guiding Greenbook's strategic direction, overseeing operations and financial performance, and leading our team towards achieving our long-term business goals.\n\nDuring my 20 year tenure here, we have transformed the company from its origins as a printed business directory into a leading marketing, content, and community platform that serves insight professionals and businesses around the world. What I prize about our team is that we communicate openly and pro-actively with each other. When we see something, we say something. When we see a problem, we offer a solution. I enjoy seeing our creativity turning into action as we constantly innovate in engaging our audience and providing value to our clients.\n\nWhen not working, I like the great outdoors, beer, Mediterranean cuisine, travel with my family. Not always in that order.&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">As Managing Director, I'm responsible for guiding Greenbook's strategic direction, overseeing operations and financial performance, and leading our team towards achieving our long-term business goals. During my 20 year tenure here, we have transformed the company from its origins as a printed business directory into a leading marketing, content, and community platform that serves insight professionals and businesses around the world. What I prize about our team is that we communicate openly and pro-actively with each other. When we see something, we say something. When we see a problem, we offer a solution. I enjoy seeing our creativity turning into action as we constantly innovate in engaging our audience and providing value to our clients. When not working, I like the great outdoors, beer, Mediterranean cuisine, travel with my family. Not always in that order.

Lukas Pospichal

Managing Director

Mariah Read

Business Development Manager

<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;I work on the Greenbook Directory, digital advertising and the GRIT Report. I am also the main point of contact on all invoicing matters. \n\nI love that Greenbook is ever evolving. And it's exciting to see and track what's new in the market research and insights industry.\n\nOutside of work, you'll find me heavily steepd in animaly welfare, a cause near and dear to my heart.&quot;}" data-sheets-userformat="{&quot;2&quot;:4993,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial&quot;}">I work on the Greenbook Directory, digital advertising and the GRIT Report. I am also the main point of contact on all invoicing matters. I love that Greenbook is ever evolving. And it's exciting to see and track what's new in the market research and insights industry. Outside of work, you'll find me heavily steepd in animaly welfare, a cause near and dear to my heart.

Nancy Cardenas

Senior Account Manager

Sofia Shapkun

UI/UX Designer

<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;I lead Greenbook's IT strategy, focusing on advanced tech solutions for optimal digital performance and guiding our team through the tech landscape's evolving challenges. \n\nI joined Greenbook after 3 years as a marketing automation expert and team lead at Accenture. I think what makes this a special place to work are the people; they are very professional and really are awesome.\n\nWhen not at work, I enjoy riding my motorbike and love spending time with my family.&quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">I lead Greenbook's IT strategy, focusing on advanced tech solutions for optimal digital performance and guiding our team through the tech landscape's evolving challenges. I joined Greenbook after 3 years as a marketing automation expert and team lead at Accenture. I think what makes this a special place to work are the people; they are very professional and really are awesome. When not at work, I enjoy riding my motorbike and love spending time with my family.

Stan Shvaika

IT Director

Vlad Svidrickiy

Front-End Developer

Yaroslav Shcherbynskyi

<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;I build and refine Greenbook's web interfaces, aiming for seamless, user-friendly designs with cutting-edge front-end technology.\n\nGreenbook is a place where I can apply my skills and learn a lot daily. I love seeing how small improvements make the whole picture of the product different and more solid. I also get to meet a lot of different people.\n\nIn my free free time, I usually see friends, going cycling together or travelling somewhere (including far countries and small neighboring towns). I also like good books, board games and films with unexpected endings. &quot;}" data-sheets-userformat="{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}">I build and refine Greenbook's web interfaces, aiming for seamless, user-friendly designs with cutting-edge front-end technology. Greenbook is a place where I can apply my skills and learn a lot daily. I love seeing how small improvements make the whole picture of the product different and more solid. I also get to meet a lot of different people. In my free free time, I usually see friends, going cycling together or travelling somewhere (including far countries and small neighboring towns). I also like good books, board games and films with unexpected endings.

Our Team