Market Research Products & Services

AI Interviews

One-to-one interviews with synthetic personas to explore motivations, test ideas and revisit any survey answer in depth.

AI Surveys

Survey synthetic audiences to compare concepts and messages in hours, then ask any respondent why they answered the way they did.

AI Focus Groups

Moderated AI focus groups that show what's said, what's left unsaid and how opinion shifts as the room talks.

International focus groups in 60+ countries

Focus groups in several countries at once: local recruitment, native-language moderation, live translated viewing, one integrated cross-market report.

Customer-Led Strategy and The Decision Case

Strategy for decisions that depend on your customers: we frame the question, gather evidence in 60+ countries and write the case your board backs.

Always Listening, the ongoing programme

Your permanent ear on the market: a living community of your customers, weekly activities, monthly interviews, a dedicated researcher, monthly report.

Deep Listen, the complete study

The complete programme built around your decision: framing session, multi-method fieldwork in one or two markets, The Decision Case and a workshop.

First Listen, the discovery sprint

One precise question answered in two to three weeks: ten one-hour interviews with real users, moderated in the local language, topline in hand.

Spark Cultural Code Atlas™

Maps residual, dominant and emergent cultural codes to reveal category shifts, brand opportunities, tensions and future whitespace.

DeepSights Research

AI-powered research acceleration to streamline workflows and deliver faster insights.

DeepSights Innovate

Validate and refine innovation concepts using AI and insights to accelerate time to market.

DeepSights Personas

AI-powered synthetic audiences to test ideas, messaging, and strategies before launch.