What is Gold Research-Support™? 

Gold Research-Support™ is an on-demand market research support service that helps companies, insights teams, marketing teams, and research agencies manage overflow research work without adding permanent staff. 

Who is Gold Research-Support™ for? 

It is designed for organizations that need expert support with survey programming, data processing, tabulation, open-end coding, charting, report development, or full-service research execution. 

 What business problems does Gold Research-Support™ help solve? 

It helps when internal teams are overloaded, timelines are tight, a key team member is unavailable, or specialized research skills are needed to keep projects moving. 

What services are included? 

Gold Research-Support™ can help with questionnaire review, survey programming, mobile surveys, data collection, data processing, tabs, open-end coding, statistical testing, analysis, charting, and PowerPoint reporting. 

How does Gold Research-Support™ improve research quality? 

It helps improve survey logic, skips, flow, data quality, reporting clarity, and presentation-ready deliverables so teams can move from raw data to actionable insights faster. 

What are the deliverables? 

Deliverables may include programmed surveys, cleaned data files, data tables, coded open ends, statistical testing, charts, visual reports, executive-ready PowerPoint decks, infographics, and full research presentations. 

Why should companies use Gold Research-Support™? 

Gold Research-Support™ helps organizations extend research capacity, accelerate timelines, reduce internal workload, improve reporting quality, and turn research data into clearer business insights.

Gold Research-Support™ extends existing research capacity with survey programming, data processing, reporting, and insights support.

What is Gold Package Testing™? 

Gold Package Testing™ is a consumer and shopper insights research approach that helps brands understand how packaging performs in real shopping environments. 

How is Gold Package Testing™ different from traditional package testing? 

Gold Package Testing™ goes beyond stated opinions by evaluating how shoppers actually notice, engage with, understand, and respond to packaging during the buying journey. 

What business problems does Gold Package Testing™ help solve? 

It helps brands identify whether package design, colors, claims, imagery, size cues, messaging, and shelf presence are helping or hurting conversion, brand recognition, and purchase decisions. 

What questions can Gold Package Testing™ answer? 

It helps answer whether the package is being noticed, whether shoppers see the most important messages, which elements drive attention and purchase intent, where packaging creates confusion, and how the package performs against competitors. 

What research methods do you use? 

Gold Research uses behavioral and real-time research methods such as eye-tracking, heat maps, gaze plots, biometrics, GSR, HRV, retrospective interviews, shopper research, and quantitative validation. 

What are the deliverables? 

Deliverables may include shopper attention analysis, package engagement drivers, shelf visibility findings, competitive package comparisons, messaging and claims evaluation, heat maps, decision drivers, and prioritized packaging recommendations. 

Why should brands use Gold Package Testing™? 

Gold Package Testing™ helps brands make smarter packaging decisions by connecting package design to shopper behavior, shelf impact, conversion, ROI, and bottom-line growth.

Gold Package Testing™ reveals how packaging impacts shopper attention, engagement, purchase decisions, conversion, ROI, and growth.

What is Gold Brand Tracking™? 
Gold Brand Tracking™ is our customized tracking approach that helps organizations measure, monitor, and improve brand performance over time. 

How is Gold Brand Tracking™ different from basic brand awareness tracking? 

Gold Brand Tracking™ goes beyond awareness by connecting brand health metrics to customer behavior, competitive performance, revenue growth, loyalty, and business decision-making. 

What business problems does it help solve? 
It helps companies understand how customers and prospects perceive the brand, what drives consideration and preference, where competitors are gaining strength, and which perceptions are helping or hurting growth. 

What does Gold Brand Tracking™ measure? 
It measures awareness, familiarity, consideration, preference, usage, brand perceptions, trust, relevance, differentiation, satisfaction, loyalty, advocacy, & likelihood to recommend. 

How does it help marketing and leadership teams? 
It gives executive teams a consistent view of brand performance, competitive position, customer needs, messaging effectiveness, and growth opportunities. 

What research methods are used? 
Qualitative and Quantitative research is used to understand what customers think, why perceptions are changing, which competitors are influencing decisions, and where the brand has the strongest opportunities to improve. 

Why should companies use Gold Brand Tracking™? 
Gold Brand Tracking™ turns brand health data into a practical performance roadmap that helps improve positioning, messaging, marketing investment, conversion, retention, loyalty, and customer lifetime value.

Gold Brand Tracking™ measures brand health, competitive position, and customer perceptions to improve growth, loyalty, and marketing impact.

Innovation fails when teams can't see the same reality. Misaligned briefs, siloed data, and opinion-based decisions quietly erode great ideas before they reach market — costing months of rework and misdirected investment.
Claira is the first AI agent purpose-built to embed behavioral intelligence across the entire product innovation lifecycle. Built on InsightsNow's 23 years of behavioral science expertise, Claira synthesizes all major behavioral frameworks — Jobs-to-Be-Done, habit loops, behavioral economics, and more — into one unified intelligence system. In an independent analysis, Claira was found to be the only system that integrates these frameworks together, making the combined intelligence more powerful than any single approach. No other AI agent in the insights field can match this.
Claira ingests your existing research — reports, PDFs, social data, text files — and organizes it into a structured behavioral knowledge base. She surfaces moments of opportunity by identifying tensions, motivators, and triggers in consumer behavior, typically in about four hours from setup. She then orchestrates cross-functional workflows and generates executable product playbooks complete with concepts, guardrails, behavioral KPIs, and guidance roadmaps.
Measurable impact: 25-40% faster front-end innovation cycles. 80%+ of decisions grounded in behavioral evidence by Month 6. 30% reduction in redundant research spend in Year 1. Institutional knowledge captured and scaled across teams.
Built for CPG/FMCG innovation teams, consumer insights professionals, sensory scientists, R&D leaders, and marketing strategists. ISO 27001 certified. Client-segregated workspaces. 100% firewalled — trained on your data only. U.S. Patent 11,978,070. Every insight traceable to its source.

The first AI agent for behavioral intelligence in product innovation. Surface moments others miss. Ground every decision in evidence, not opinion.

Accelerate innovation with an automated platform that simplifies every stage of consumer product testing - cutting timelines, reducing workload and helping you make confident decisions at scale. 

A global, end-to-end consumer product testing platform that simplifies processes, reduces timelines and accelerates innovation at scale. 

Video voices is a qualitative add-on within YouGov Surveys ominbus research that lets you capture authentic, in-the-moment opinions directly from YouGov panel members. 

Respondents record short video answers as part of existing surveys, giving researchers and marketers access to candid, first-hand perspectives that explain the “why” behind the data. 

Delivered as raw clips, light edits, or curated insight reels, Video Voices a fast and flexible way to bring the consumer voice to life.

Qualitative video answers recorded directly by YouGov panelists

ReDem is Rep Data’s in-survey data quality assurance solution. It evaluates response quality in real time while surveys are in field, with options that also support post-field evaluation when needed. ReDem applies automated quality checks at the respondent level during fieldwork or via post-field uploads, assessing behavior, timing, consistency and content to identify fraud, automation and low-quality participation. Results are consolidated into the ReDem Score, or R-Score, a respondent-level measure of data quality that helps teams monitor quality while surveys are live, apply consistent inclusion and removal criteria, reduce post-field remediation and document quality decisions.

ReDem evaluates response quality through in-survey modules including Content and Duplication Checks, Coherence, Grid Patterns, Time Patterns and Behavioral Analysis. These checks identify wrong-topic responses, incorrect language, gibberish, duplicated content and AI-generated text, assess alignment between open- and closed-ended answers, detect straight-lining and patterned responding, identify speeding and unnatural timing patterns and evaluate keystroke and interaction patterns to detect non-human or assisted responses.

ReDem extends Rep Data’s data quality approach by adding in-survey response evaluation to Research Defender’s pre-survey fraud prevention. Together, they provide coverage across the survey lifecycle by addressing quality risks before respondents enter a study and while responses are being collected. This helps research teams reduce post-field cleanup, apply standardized quality checks across sample sources and make clearer inclusion and removal decisions.

ReDem is Rep Data’s in-survey data quality assurance solution for evaluating response quality during fieldwork.

Research Defender is a fraud detection tool for survey research that uses paradata about respondents, their devices and browsers, and their behavior across studies to identify and block bad actors before they enter a survey.

Research Defender helps research teams block click farms and bots, prevent duplication, eliminate hyperactive survey takers, and permanently block known fraudsters. It works across projects and sample sources to reduce technology-enabled survey fraud that can affect findings and survey validity.

The platform includes several modules. Activity tracks the number of survey attempts per respondent across the survey ecosystem over a set period of time. Search uses 130+ markers to identify duplicates and respondents using technology to misrepresent who or where they are. Review scores open-end responses in real time for poor quality or AI-assisted signs including copy-paste, profanity, impossibly fast typing and suspicious patterns. Second Shield uses respondent, supplier and engagement signals with a predictive model to evaluate quality in real time and turn sources on or off. Predupe prevents a survey from being sent to a respondent who has already been exposed to that survey through another source. Complete helps prevent gaps in the dataset by eliminating ghost completes. No Fly blocks respondents previously flagged as fraudsters regardless of sample source.

Rep Data’s research found that data cleaning missed a substantial share of the fraud detected by Research Defender. The tool is used alongside data cleaning to support survey data quality.

Research Defender is a fraud detection tool for survey research that uses device browser and behavioral signals to help identify and block fraudsters.

YouGov Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customize a portrait of your consumers’ entire world, with unrivaled granularity.


YouGov Profiles is an ever-growing source of consumer intelligence, with 2 million+ data variables from YouGov’s 30 million+ global panel members. 

Founded in 2009 by Richard Keys and Scott Randolph, the Food & Drink Resources (FDR) leadership team has decades of experience in food and beverage innovation. The goal is to connect resources – people, concepts, and companies – in the pursuit of bringing food and beverage innovation to life.

FDR stays in front of trends to bring fresh ideas to our clients. The work results in menus, products, and concepts that excite your customers and strengthen brand differentiation. Not only do we come up with the ideas, but we also ensure our recipes and processes are replicable and profitable. That’s the FDR difference.

Craft and refine your restaurant, c-store, or hotel brand’s identity, promotions, and menus for optimum customer loyalty and profitability.

Artificial intelligence enhances AMC Global’s ResponseCash® Purchaser Follow-Up (PFU™) solution through PFU QualClips-AI™, integrating AI-moderated video interviews among early purchasers to add depth and context to early launch insights.

ResponseCash PFU™ is grounded in the belief that the earliest verified purchasers offer the strongest signal. Their real-world reactions, captured within days of launch, reveal what’s working, what’s unclear and what may limit repeat purchase. By recruiting directly from real-world product transactions, PFU ensures every respondent is a genuine buyer rather than a panel participant.

PFU QualClips-AI™ builds on this proprietary recruitment engine by embedding AI-guided video conversations directly into the PFU workflow. Brands hear directly from real buyers, uncovering how decisions were made and why a product resonated or fell short in the moment.

Layering AI-moderated interviews within the PFU framework transforms static surveys into adaptive, human-like conversations. The AI moderator probes in real time based on respondent sentiment, expressions and tone. Open-ended responses are instantly transcribed, coded and sentiment-scored, with automated dashboards delivering insight summaries for rapid decision-making.

Each PFU engagement feeds an AI-powered learning model that sharpens expectations, identifies patterns and surfaces early signs of success or risk. Normative context from quantitative studies provides benchmarking to strengthen interpretation and guide action.

The impact includes:

Speed: Insights within days of launch
Depth: Emotional and behavioral understanding at scale
Context: Normative benchmarking versus expectations
Actionability: Automated guidance for internal teams
Efficiency: Reduced manual analysis and faster ROI

PFU QualClips-AI™ amplifies the value of verified purchasers, increasing speed and depth while strengthening the system with every study to help brands optimize launches in real time.

PFU QualClips-AI™ adds AI-moderated video to verified purchaser insight, delivering faster, deeper launch intelligence.

Full-Service Market Research & Growth Strategy for Building Products Manufacturers and Retailers Studying Pros and Homeowners.

The Farnsworth Group delivers integrated qualitative and quantitative research solutions designed to drive smarter decisions and measurable growth across the building products, home improvement, and related industries. With deep expertise among DIY consumers and professional tradespeople, we translate customer insight into strategic action. We leverage online surveys, telephone surveys, and IDI's primarily.

Our Customer Usage, Attitude & Behavior research uncovers how and why customers buy, where purchases occur, how products are selected, and which information sources influence decisions. These insights guide channel strategy, distribution alignment, messaging, and sales enablement.

Through Brand Health research, we track awareness, consideration, usage, perceptions, and satisfaction to understand competitive positioning and brand performance. We identify strengths, vulnerabilities, and opportunities to strengthen loyalty and increase market share.

Our Market Sizing capabilities quantify volume, dollars, usage rates, population estimates, and brand share across customer and channel segments, providing a clear view of total addressable market, growth potential, and competitive dynamics.

In Product Development research, we support discovery, concept testing, feature prioritization, and pricing strategy. Using advanced analytics such as conjoint, trade-off modeling, and market simulation, we identify the features, price points, and value propositions that maximize purchase intent and revenue.

Across all engagements, we apply rigorous analytical approaches (including segmentation, driver modeling, forecasting, and optimization) to connect insight directly to product, pricing, portfolio, and go-to-market decisions. 
The result: evidence-based strategies that improve performance, increase ROI, and accelerate sustainable growth.

Comprehensive market research and analytics for building products brands, driving smarter product, brand, and growth decisions.

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