AI Focus Groups by Artificial Societies

Decide who's in the room

Select 4 to 14 personas from one of your societies, from a like-minded panel to a deliberately divided room. Because societies are reusable, the group can come from the same audience you've already researched.

Guide-led AI moderation

Set the research objective, topics and questions, and add creative assets or stimuli. An AI moderator works through your discussion guide so every session stays on brief.

Participants who respond to each other

Personas don't simply answer in turn. They react to, challenge and build on each other's points, so you see how views hold up in conversation rather than in isolation.

Themes and how they evolved

See the key themes from the discussion and how they developed over the session, not just a summary at the end.

Where the room split and who changed their mind

Pinpoint the moments opinion divided and which participants shifted position, with their reasoning, so you know which arguments actually persuade.

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