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Positioning Testing / Concept Testing

Market research providers of positioning testing and concept testing services. Locate a company to help you evaluate end consumer responses to a product or service idea.

60 results are displayed in randomized alpha order, starting with "R", after featured listings.

Decision Point
Decision Point

Experienced researchers and marketers that thrive on providing solutions to complex issues. Experts in both quantitative and qualitative research.

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RTi Research
RTi Research

Full service Top 50 MR agency with 30+ yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

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Synergia
Synergia

Synergia is a full service research firm (quantitative and qualitative) specializing in the Hispanic and Multicultural consumer markets.

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Toluna
Toluna

As a leading all-in-one global source for actionable insights, we help companies make clearer and better business decisions that drive better results.

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YouGov
YouGov

YouGov is a global market research and data company and is considered a pioneer of online market research.

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Packaging designers and engineers partner with insights professionals to identify and deliver against unmet consumer needs. Once you clear the myths of consumer research, you are more likely to ensure collaboration between the creative and research disciplines and to enrich the effectiveness of the innovation toolbox.

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Prediction Markets for Concept Testing Prediction Markets for Concept Testing

Jared Heyman, Founder and President, Infosurv

This white paper describes prediction markets, an innovative way to improve the speed and accuracy of online concept tests. You will learn why prediction markets deliver accurate concept tests more quickly than traditional methods, how prediction markets work, why they are more cost effective, and when you should utilize a prediction market.

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