Yasna.ai

Yasna is an all-in-one conversational research platform for automating in-depth interviewing.

Traditionally, in-person interviews are an effective tool for obtaining insights into opinions, needs, and attitudes, but they are demanding and challenging to scale. This often results in engaging with too few participants to be impactful or resorting to less effective methods, such as forms and surveys.

Yasna addresses these challenges by offering a cutting-edge AI platform that enhances in-depth interviews, making them as accessible as surveys for market researchers.

We trained Yasna to navigate the complexities of human conversations creatively. Unlike many similar solutions she uses the discussion guide as a compass rather than a script, adapting to respondents' answers with natural fluidity. Like a skilled human moderator, she routes and probes conversations until uncovering complete, nuanced answers that fulfil the research goals.

Combined with the speed and scalability of automation, Yasna makes every step of qualitative research (setup, recruitment, interviewing, analysis) as fast and accessible as surveys delivering deep insights in hours, not weeks. This frees you to focus on strategy, not digging for data.

You always stay in control. As a professional researcher, you have full control over how Yasna conducts interviews and analyses data.

Try it today for free or book a demo with our research experts.