Qualitative Marketing Research

Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.

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PVR Research
PVR Research

Atlanta's "Top Rated" facility providing outstanding research experience via first class facilities and professional staff who deliver quality work.

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2CV
2CV

Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

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The LAB
The LAB

The LAB is a workroom designed to foster connection, collaboration and insight. Its flexibility makes it ideal for focus groups & off-site meetings.

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The Sound
The Sound

The Sound is a Strategic Research and Brand Consultancy connecting brands with people all over the world.

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20|20
20|20

20|20 is the leading innovator in qualitative research. With 30+ years of experience, the company has developed methods and tools used globally.

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InCrowd Releases InCrowd Interview, Qualitative Market Insights Solution for Life Sciences

InCrowd

InCrowd, the pioneer of real-time market insights for the life sciences, announces the general availability of InCrowd Interview, a one-stop qualitative insights solution. Continuing its mission to reduce the friction in sourcing high-quality market insights, InCrowd with its InCrowd Insights offering takes a complicated, frustrating, manual process and transforms it through automation and other technology. InCrowd Interview streamlines qualitative interview set-up and execution to take just a fraction of the time of traditional approaches, enabling insights professionals to devote greater focus on analysis and initiatives with business impact. \

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