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Qualitative Marketing Research

Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.

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Indeemo
Indeemo

Indeemo’s Mobile Ethnography App & Qualitative Research Dashboard makes it easy to capture authentic, in-context, in-the-moment behaviours.

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