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Decision Point

Company Description

Decision Point offers consumer research, marketing, and digital services. Our approach is simple, identify what matters most to your consumer and use that insight to drive your business. Our combination of research and marketing expertise enables us to translate consumer insight into an actionable plan for your business. Our research services include ethnographic research, advanced analytics, pricing studies, concept optimization, moderating, and new product development. We also help build brands via brand research and tracking, strategy development and marketing execution - including social media and digital ads.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • SHSMD
Company type:
  • Consulting
  • Qualitative Consultant
  • Quantitative Research
Telephone:
(608) 695-3027
Address:
1512 Langley Lane
Madison, Wisconsin, 53718
United States of America
Metropolitan Area:
Chicago (IL--IN--WI)
Region:
Wisconsin
Countries where research is conducted:
United States of America
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Market research Specialties

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