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Make confident decisions with Decision Point. We are experienced researchers and marketers that thrive on finding solutions to your most complex issues - giving you confidence when making those tough decisions. We are a full-service marketing research firm offering both qualitative and quantitative research. We specialize in ethnographies and advanced analytics, such as concept optimization and pricing studies. We engage on a deeper level with your consumers to deliver insights that others cannot and we uncover the story in the data - making important connections and using advanced analytics to derive insights that would otherwise remain hidden. We also help build your brand. In addition to brand research, such as measuring brand awareness, brand equity studies or segmentation, we provide marketing consulting and execution – everything from creating your marketing strategy to managing your social media presence. Clients consistently relate how we provided a new perspective or a lucrative idea – often one that had never been explored.
1512 Langley Lane
Madison, Wisconsin, 53718
United States of America, Chicago (IL--IN--WI)