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Dana Stanley
Greenbook’s Chief Revenue Officer
decision point
Helping brands grow through custom research & business strategy - decision point fuels business breakthroughs with insights that drive action.
Featured in "Buyer's Guides"
Why choose Us
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Features and attributes
All-in-one platform
All-in-one suite
Asset management
Asynchronous platform
Behavioral capabilities
Brand management
Brand monitoring
Collaboration & workflow
Custom dashboards
Custom tracking surveys
E-commerce
Emotion & sentiment in video
Gen AI summaries & insights
Ideation and co-creation tools
Image identification
Integration w. marketing tools
Mobile ethnography
Mobile platform
Mobile usability testing
Mobile UX and accessibility
Multisource data integration
Natural language queries
Normative database
Omnibus brand tracking
Omnichannel
Participant CRM
Physical product testing
Physical store
Product analytics
Proprietary data
Qual & quant integration
Qual-at-scale platform
Real-time tracking & alerts
Research repository
Role-based tagging & alerts
Synchronous platform
Syndicated brand panels
Templated & automated testing
Text & sentiment analytics
Transcription quality
Unmoderated testing tools
Visual analysis tools
VR / AR
Web usability testing
What is decision point ?
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forward.
We’re strategic partners who design and execute custom qualitative and quantitative research that delivers clear, actionable insights. From ethnographies, IDIs, and focus groups to concept testing, segmentation, pricing, and brand equity studies - we help you make confident, data-driven decisions.
We serve B2C and B2B clients across the U.S. and globally, with deep experience in CPG, durable goods, financial services and other complex categories.
We go beyond the report. We help socialize insights across your organization, ensuring they inform decisions across product development, brand strategy, customer experience, and business planning.
Need help with execution? With hands-on support and strategic consulting, decision point helps bring your plans to life. Our team delivers brand and marketing strategy, go-to-market planning, and interim or project-based roles to drive critical initiatives and ensure flawless implementation.
What we offer:
- Custom qualitative research - including ethnographies, IDIs, user testing (UX)
- Custom quantitative research - including concept testing, segmentation, pricing, conjoint, brand equity
- Innovation research and concept optimization
- Brand positioning and strategy
- Go-to-market planning and execution
- Interim or project-based brand and marketing leadership
Ready to turn insights into impact? Let’s start the conversation and explore how we can help your business grow.
Reviews
Top review
“Working with the Decision Point team was a pleasure. Their swift response to our needs and seamless collaboration with various stakeholders made the process efficient and effective. Thanks to their insights, we developed impactful strategies that benefited our business.
Top review
“Kelli and Decision Point truly understand the root of the problems that teams are facing. I appreciated the way they presented multiple solutions to research questions. They excelled in user research as well as market research. They not only provide research services but also act as trusted advisors and strategists.
Recognition
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Explore market research solutions, industries, markets, and business issues covered by decision point
Research Solutions
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Research Services
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