Decision Point offers consumer research, marketing, and digital services. Our approach is simple, identify what matters most to your consumer and use that insight to drive your business. Our combination of research and marketing expertise enables us to translate consumer insight into an actionable plan for your business.
Our research services include ethnographic research, advanced analytics, pricing studies, concept optimization, moderating, and new product development. We also help build brands via brand research and tracking, strategy development and marketing execution - including social media and digital ads.