Make confident decisions with Decision Point - experienced researchers and marketers specializing in ethnographies, advanced analytics and marketing.

About

About
Decision Point offers consumer research, marketing, and digital services. Our approach is simple, identify what matters most to your consumer and use that insight to drive your business. Our combination of research and marketing expertise enables us to translate consumer insight into an actionable plan for your business. Our research services include ethnographic research, advanced analytics, pricing studies, concept optimization, moderating, and new product development. We also help build brands via brand research and tracking, strategy development and marketing execution - including social media and digital ads.

Contact Details

Email : Send an email

Telephone : (608) 695-3027

Key Personnel
Nicole Wyrembeck
President
608 695-3027
Kelli Betsinger
Research & Branding Consultant
International Capabilities
Social Media
Services

Market Research Specialties

Business Issues

Research Solutions

Brand Research
Brand Research
Brand Research
Business-to-Business Research
Customer Satisfaction / VOC / CX
Customer Satisfaction / VOC / CX
International Research
Package Research
Package Research
Product Research
Product Research
Product Research
Product Testing
Shopper Research
Website Research
Shopper Research

Research Services

Ethnography / Observational Research
Interviewing - Method
Qualitative Services - Moderating
Qualitative Services - Moderating

Industries & Demographics

Demographics - Lifestage
Health Care / Medical
Household Products/Services
New Products
Gaming / Gamers

Related Services & Software