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Pricing & Price Research

Market research companies offering two types of pricing studies: those which determine acceptance of a product or service sold at a specified price, and those which determine the possible effect on demand of different price levels (elasticity). Find a firm to help establish optimum pricing for your product or service through pricing studies.

66 results are displayed in randomized alpha order, starting with "C", after featured listings.

CatalystMR
CatalystMR

CatalystMR is a full service research, online & mobile survey programming, hosting & panel provider. Our panels include: consumers, B2B & healthcare.

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Decision Point
Decision Point

Experienced researchers and marketers that thrive on providing solutions to complex issues. Experts in both quantitative and qualitative research.

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TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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EFG Worldwide
EFG Worldwide

USA Full-service one-stop shop for Global quantitative and qualitative fieldwork insights. Top 25 Global Research Firm, large in-house capabilities.

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Businesses buy hardware, software, and services based on ROI, right? Not always. Sometimes selling a product based on a low acquisition cost can be a far superior pitch to a high ROI. Which is more important and when?

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Aligning Your Line: Using Conjoint to Manage Product Lines

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It is common to think about using conjoint / discrete choice to configure products and test pricing, but it also extremely useful for finding opportunities to shrink product lines, testing whether additional products cannibalize or add to preference, and uncovering segments and aligning products with their preferences.

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