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Pricing & Price Research

Market research companies offering two types of pricing studies: those which determine acceptance of a product or service sold at a specified price, and those which determine the possible effect on demand of different price levels (elasticity). Find a firm to help establish optimum pricing for your product or service through pricing studies.

50 results are displayed in randomized alpha order, starting with "L", after featured listings.

TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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Decision Point
Decision Point

Experienced researchers and marketers that thrive on providing solutions to complex issues. Experts in both quantitative and qualitative research.

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CatalystMR
CatalystMR

CatalystMR is a full service research, online & mobile survey programming, hosting & panel provider. Our panels include: consumers, B2B & healthcare.

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NAXION
NAXION

Research/strategic consulting - specialization: segmentation, opportunity assessment, forecasting/pricing, positioning, brand strategy & customer exp

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RG+A

Solving complex and evolving healthcare challenges by providing our clients with strategic insights and guidance driven from innovative approaches.

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RTi Research
RTi Research

Full service Top 50 MR agency with 30+ yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

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SKIM
SKIM

Decision behavior experts & research heavyweights. A refreshingly human customer insights agency based in Europe, the US, Latin America, and Asia.

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SMARI LLC
SMARI LLC

We provide full service quantitative and qualitative market research with a consultative edge that drives our clients' business needs.

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Related Articles

Value Proposition Development

Customer Lifecycle, LLC

This overview of developing a compelling value proposition is offered to identify and frame any discussions you may wish to have concerning development of a value proposition that will clearly support the company’s positioning strategy.

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Modern "Social" Online Qualitative Research Modern "Social" Online Qualitative Research

Ad Hoc Research

Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments.

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Modern "Social" Online Qualitative Research Modern "Social" Online Qualitative Research

Ramius Corporation

Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments.

Read more »
Webinar: Product portfolio and revenue optimization Webinar: Product portfolio and revenue optimization

Juan Andres Tello, Director, Consumer Americas, SKIM New York

In a competitive consumer environment, it is essential to price your product right. In this webinar, Juan Andres Tello will explore ways to optimize pricing and product portfolio composition to maximize overall revenue.

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ROI vs. Acquisition Costs

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

Businesses buy hardware, software, and services based on ROI, right? Not always. Sometimes selling a product based on a low acquisition cost can be a far superior pitch to a high ROI. Which is more important and when?

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Aligning Your Line: Using Conjoint to Manage Product Lines

Sawtooth Technologies Consulting Group

It is common to think about using conjoint / discrete choice to configure products and test pricing, but it also extremely useful for finding opportunities to shrink product lines, testing whether additional products cannibalize or add to preference, and uncovering segments and aligning products with their preferences.

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Innovation Needn't Be Such a Scary Proposition For Marketers Innovation Needn't Be Such a Scary Proposition For Marketers

Copernicus Marketing Consulting and Research

Marketers view innovation as key to combating hard economic times, yet less than half have expressed satisfaction with innovation efforts. Creating a new product includes finding the perfect price: market research helps pin down this element and in turn helps produce a market winner.

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