NAXION (formerly National Analysts Worldwide) is a data-powered consultancy guiding strategic business decisions in healthcare, information technology, financial services, energy and B-to-B markets. Depth of experience in key verticals and sophisticated, highly customized methodologies including cutting edge modeling and analytics, steer decision support. The firm’s NAscence Group supports life sciences and bio-innovation with forecasting and other research-based consulting services. Routine projects include market segmentation, opportunity assessment and demand forecasting, pricing, positioning and market entry strategy, innovation and transformation, brand health, and lifecycle management. NAXION maintains an in-house team of methodologists and a portfolio of highly customized modeling tools and software. The firm continues to invest significant resources in intellectual capital to enhance enterprise decision support, including specialized “small data” choice models, predictive techniques and advanced text analytics. Other services include litigation and regulatory support, often involving expert testimony on trademark confusion, deceptive advertising, and brand equity.