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NAXION

Company Description

NAXION (formerly National Analysts Worldwide) is a data-powered consultancy guiding strategic business decisions in healthcare, information technology, financial services, energy and B-to-B markets. Depth of experience in key verticals and sophisticated, highly customized methodologies including cutting edge modeling and analytics, steer decision support. The firm’s NAscence Group supports life sciences and bio-innovation with forecasting and other research-based consulting services. Routine projects include market segmentation, opportunity assessment and demand forecasting, pricing, positioning and market entry strategy, innovation and transformation, brand health, and lifecycle management. NAXION maintains an in-house team of methodologists and a portfolio of highly customized modeling tools and software. The firm continues to invest significant resources in intellectual capital to enhance enterprise decision support, including specialized “small data” choice models, predictive techniques and advanced text analytics. Other services include litigation and regulatory support, often involving expert testimony on trademark confusion, deceptive advertising, and brand equity.

Affiliations:
  • AAPOR (United States)
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
  • EphMRA (International)
  • ESOMAR (International)
Company type:
  • Consulting
  • Full Service
  • International
Telephone:
(215) 496-6800
Fax:
(215) 496-6801
Address:
1835 Market Street
25th Floor
Philadelphia, Pennsylvania, 19103-2984
United States of America
Metropolitan Area:
Philadelphia (PA--NJ--DE--MD)
Region:
Pennsylvania
Patricia Green
Special Projects
215.496.6870
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, Germany, Bahrain, Brazil, Denmark, France, Italy, Japan, Mexico, Saudi Arabia, Sweden, Switzerland, The Netherlands
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