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Tracking Research

Market research firms providing research that examines the attitudes, behaviors and/or beliefs of a specific subject, product or category over time. Select a company specializing in tracking research.

40 results are displayed in randomized alpha order, starting with "K", after featured listings.


NAXION
NAXION

Research/strategic consulting - specialization: segmentation, opportunity assessment, forecasting/pricing, positioning, brand strategy & customer exp

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RTi Research
RTi Research

Full service Top 50 MR agency with 30+ yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

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SSI
SSI

SSI (www.surveysampling.com) is the premier global provider of data solutions and technology for consumer and B2B survey research.

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Toluna
Toluna

As a leading all-in-one global source for actionable insights, we help companies make clearer and better business decisions that drive better results.

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W5
W5

W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies.

Read more about W5 »
AplusA
AplusA

AplusA is a medical market research firm with 25 year of industry experience dedicated to international healthcare research.

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Related Articles

W5 on Strategic Tracking Research W5 on Strategic Tracking Research

W5

W5’s approach to tracking research goes beyond measuring brand and advertising awareness to explore a changing marketplace, bringing depth and context to consumer behavior and attitudes.

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Smaller sample sizes—money prudently saved or money foolishly wasted?

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

It is common practice to reduce the sample sizes used in quant studies to save money, a tendency exacerbated by the current economic environment. Though this approach can sometimes result in prudently saving some money, it can also have a disastrous result: spending the entire budget on a study that does not accomplish its business objective. Here's how.

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Return on Investment in Market Research Return on Investment in Market Research

SIS International Research

Market research companies can implement several strategies for tracking return on investment for their research. The client can specify project milestones, objectives, KPIs, and other metrics detailed in this article.

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