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Advertising Research | Advertising Tracking

Market research companies specializing in continuous tracking of advertising vehicles over specific time periods. Identify firms that conduct longitudinal research to track an advertisement's effects to establish trends and recognize response patterns.

25 results are displayed in randomized alpha order, starting with "M", after featured listings.

System1 Group
System1 Group

System1 Group (formerly BrainJuicer) is comprised of System1 Agency and System1 Research, and its mission is to produce and predict 5-Star Marketing.

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MDC Research

MDC’s experience-driven insights help you make sound business decisions, using accurate and timely findings for any product, service, or campaign.

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We offer a process that helps create more effective communications, improve media allocation, improve ROI and ultimately build more profitable brands.

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W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies.

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Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

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Tracking Multichannel, Real Time Customer Experience Tracking Multichannel, Real Time Customer Experience

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Traditional brand tracking was not getting to the level of detail that Britvic/Pepsi needed to understand the on and off trade activity as well as more traditional advertising. This presentation shares insights on tracking real time customer experiences and how they impact business decisions.

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LG Electronics & Experience Tracking LG Electronics & Experience Tracking

MESH Planning

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No Todo Parte de Cero - Pre test y Post test

Héctor Tavera, Director, Market Intelligence

The next time you hear "there was a percentage increase after the campaign," do yourself a favor and run. Most of the time when there is a reference to a percentage increase before and after an advertising campaign, you immediately think of calculating the percentage difference between the evaluation of a study pre and post testing. This article discusses pre and post testing in relation to advertising campaigns and calculations used. Artículo en español.

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Get More From Advertising Tracking Research Get More From Advertising Tracking Research

Copernicus Marketing Consulting and Research

Advertising tracking research often returns results that don't help marketers: it can take months for tracking numbers to change significantly and even when they do, they provide little insight into why they went up or down. Here are three things you can do today to get more from advertising tracking research tomorrow.

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