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MESH Experience

Company Description

- MESH Experience are pioneers in Experience Driven Marketing - Helping clients make quicker and smarter investment decisions - Described by Harvard Business Review as “A new tool [that] radically improves marketing research” - MESH enable you to pick up all those experiences that you know are impacting your brand but can’t get through traditional methodologies - MESH offer bespoke, advanced analytics - MESH combines global capabilities with a boutique service - MESH provide short, sharp, easy to understand outputs Get in touch for white papers and case studies, we’d love to treat you to some great MESH experiences!

Affiliations:
  • ARF (United States)
  • MRS (United Kingdom)
  • ESOMAR (International)
Company type:
  • Consulting Services
  • Full Service Market Research
  • International Market Research Services
Telephone:
+4479-2168-3478
Address:
43 Whitfield Street
11th Floor
London, W1T 4HD
United Kingdom
Countries where research is conducted:
United States of America, United Kingdom, Brazil, Singapore
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Products (1)

ProductImage Real-time Experience Research

Real-time Experience Tracking (RET)™ RET is a way for advertisers to measure all consumer interactions with their brands and their competitors in real-time. Via mobile phone, it measures every single consumer brand or category interaction. Participants use their mobile phone to share experiences they have with a brand in real-time. Emotional response and consideration are captured to isolate the influence of each touchpoint. The innovation allows comprehensive tracking on how, when and via which channels people interact with brands. The immediacy of the reporting ensures accuracy and overcomes the perennial issue of post-rationalisation.

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Market research resources (3)

Mobile Research - Stepping Ahead Mobile Research - Stepping Ahead

T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011.

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LG Electronics & Experience Tracking LG Electronics & Experience Tracking

MESH Planning has been working with LG Electronics to reach their goal of being number one in the home electronics market. Using Experience Tracking, LG has been able to understand the role and persua...

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