Real-time Experience Tracking (RET)™
RET is a way for advertisers to measure all consumer interactions with their brands and their competitors in real-time. Via mobile phone, it measures every single consumer brand or category interaction. Participants use their mobile phone to share experiences they have with a brand in real-time. Emotional response and consideration are captured to isolate the influence of each touchpoint. The innovation allows comprehensive tracking on how, when and via which channels people interact with brands. The immediacy of the reporting ensures accuracy and overcomes the perennial issue of post-rationalisation.
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