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Shopper Insights

Market research companies offering shopper insights provide data-driven learning that leads to an actionable understanding of shopper behavior and purchase influences.

55 results are displayed in randomized alpha order, starting with "E", after featured listings.


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EyeSee
EyeSee

EyeSee improves marketing communication (digital, shopper, advertising) effectiveness with online webcam eye tracking and facial coding.

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GC Metrics
GC Metrics

Full service global marketing insights firm bringing fresh perspective, uncommon insight, and data driven discovery to marketing solutions.

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GfK
GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

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Infotools
Infotools

Infotools empowers researchers to get more from their data. Our software and services enable our clients all over the globe to organize and harmonize

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Opinions
Opinions

Opinions, Ltd. specializes in mall intercepts, pre-recruits and on-site interviewing. 30 owned and operated facilities/studios nationwide USA.

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Related Articles

A Guide to Qualitative Path-to-Purchase Research

Doyle Research

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Path-to-Purchase qualitative research creates insights that impact your brand, your product, your pricing, your packaging, and your distribution strategies. No other type of marketing research produces a more holistic picture of your customer, and how they go about choosing to buy (or not buy) your product or service.


Today, the consumers’ Path-to-Purchase for even the simplest product is complicated by new media, social influences, technology, and distribution channels. Fully understanding their Path-to-Purchase usually requires several different qualitative marketing research approaches.

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Traditional Shop-Alongs with a Twist Traditional Shop-Alongs with a Twist

Kelly Heatly, QRCA

The research environment of a shop-along is often difficult to control, making on-site improvisation and creativity the norm rather than the exception. To follow are several shop-along strategies some of which are traditional and tried; others offer a twist.

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Mystery Shopping: Is It for You? Mystery Shopping: Is It for You?

Customer Lifecycle, LLC

Mystery shopping collects observations before, during, and/or after an interaction with a salesperson. This information helps the clients understand the messages that are being delivered to their potential customers and influence their decisions.

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