Shopper Insights

Market research companies offering shopper insights provide data-driven learning that leads to an actionable understanding of shopper behavior and purchase influences.

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Decision Point
Decision Point

Make confident decisions with Decision Point - experienced researchers and marketers specializing in ethnographies, advanced analytics and marketing.

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CatalystMR
CatalystMR

CatalystMR is a full service research, online & mobile survey programming, hosting & panel provider. Our panels include: consumers, B2B & healthcare.

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Kelton
Kelton

Kelton Global combines research with creativity to help businesses uncover new paths to growth.

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LHK Partners
LHK Partners

LHK Partners is a full-service marketing research firm offering customized research and consulting services to a variety of industries worldwide.

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Opinions
Opinions

Opinions, Ltd. specializes in mall intercepts, pre-recruits and on-site interviewing. 30 owned and operated facilities/studios nationwide USA.

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POSITIVE
POSITIVE

We are a brand strategy and innovation consultancy that helps leadership brands discover, embrace and leverage the most positive role they can play in

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Related Articles

A New Approach to NPD Testing, which Starts with the Shopper, Shelf and Pack

PRS IN VIVO

Global shopper insights agency, PRS IN VIVO, announced the release of their behavioral science based PackCept™ concept screener, which allows brands to test new product concepts in the context of the pack, the shelf and the shopping experience, earlier in the NPD process.

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FlexMR Launches Transformative Integrated Insight Platform

FlexMR

FlexMR have launched a new integrated insight platform - InsightHub. An evolution of the company’s online research offering, the firm has said that the new platform will improve the performance of their diverse array of existing research tools and services.

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What is insight? Five Principles for Effective Insight Definition

THRIVE

As customer experiences take center stage so does the need for more profound and compelling insight definition. Insights form the cornerstone of the design and innovation process, a lighthouse for what you should do next, and a catalyst for creating new value for your customers.

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SURVOX AND FOCUSVISION LAUNCH MULTI-MODE SOLUTION TO EXTEND REACH AND ENRICH CUSTOMER INSIGHTS

FocusVision

The Survox-FocusVision partnership frees researchers and customer insights managers to design the data collection strategy that best fits their audience without incurring the costs and challenges of integrating disparate technologies and vendors.

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A Guide to Qualitative Path-to-Purchase Research

Doyle Research

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Path-to-Purchase qualitative research creates insights that impact your brand, your product, your pricing, your packaging, and your distribution strategies. No other type of marketing research produces a more holistic picture of your customer, and how they go about choosing to buy (or not buy) your product or service.


Today, the consumers’ Path-to-Purchase for even the simplest product is complicated by new media, social influences, technology, and distribution channels. Fully understanding their Path-to-Purchase usually requires several different qualitative marketing research approaches.

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