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Shopper Insights

Market research companies offering shopper insights provide data-driven learning that leads to an actionable understanding of shopper behavior and purchase influences.

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Decision Point
Decision Point

Make confident decisions with Decision Point - experienced researchers and marketers specializing in ethnographies, advanced analytics and marketing.

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CatalystMR
CatalystMR

CatalystMR is a full service research, online & mobile survey programming, hosting & panel provider. Our panels include: consumers, B2B & healthcare.

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W5
W5

W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies.

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YouGov
YouGov

YouGov is a global market research and data company and is considered a pioneer of online market research.

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Civicom
Civicom

Virtual IDIs, focus groups, online forums, private online communities, and mobile telephone and video research technologies to marketing researchers

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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Related Articles

A Guide to Qualitative Path-to-Purchase Research

Doyle Research

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Path-to-Purchase qualitative research creates insights that impact your brand, your product, your pricing, your packaging, and your distribution strategies. No other type of marketing research produces a more holistic picture of your customer, and how they go about choosing to buy (or not buy) your product or service.


Today, the consumers’ Path-to-Purchase for even the simplest product is complicated by new media, social influences, technology, and distribution channels. Fully understanding their Path-to-Purchase usually requires several different qualitative marketing research approaches.

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Traditional Shop-Alongs with a Twist Traditional Shop-Alongs with a Twist

Kelly Heatly, QRCA

The research environment of a shop-along is often difficult to control, making on-site improvisation and creativity the norm rather than the exception. To follow are several shop-along strategies some of which are traditional and tried; others offer a twist.

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Mystery Shopping: Is It for You? Mystery Shopping: Is It for You?

Customer Lifecycle, LLC

Mystery shopping collects observations before, during, and/or after an interaction with a salesperson. This information helps the clients understand the messages that are being delivered to their potential customers and influence their decisions.

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