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Shopper Insights

Market research companies offering shopper insights provide data-driven learning that leads to an actionable understanding of shopper behavior and purchase influences.

46 results are displayed in randomized alpha order, starting with "B", after featured listings.

Decision Point
Decision Point

Make confident decisions with Decision Point - experienced researchers and marketers specializing in ethnographies, advanced analytics and marketing.

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CatalystMR
CatalystMR

CatalystMR is a full service research, online & mobile survey programming, hosting & panel provider. Our panels include: consumers, B2B & healthcare.

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Civicom
Civicom

Virtual IDIs, focus groups, online forums, private online communities, and mobile telephone and video research technologies to marketing researchers

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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EyeSee
EyeSee

EyeSee improves marketing communication (digital, shopper, advertising) effectiveness with online webcam eye tracking and facial coding.

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Related Articles

What is insight? Five Principles for Effective Insight Definition

THRIVE

As customer experiences take center stage so does the need for more profound and compelling insight definition. Insights form the cornerstone of the design and innovation process, a lighthouse for what you should do next, and a catalyst for creating new value for your customers.

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SURVOX AND FOCUSVISION LAUNCH MULTI-MODE SOLUTION TO EXTEND REACH AND ENRICH CUSTOMER INSIGHTS

FocusVision

The Survox-FocusVision partnership frees researchers and customer insights managers to design the data collection strategy that best fits their audience without incurring the costs and challenges of integrating disparate technologies and vendors.

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A Guide to Qualitative Path-to-Purchase Research

Doyle Research

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Path-to-Purchase qualitative research creates insights that impact your brand, your product, your pricing, your packaging, and your distribution strategies. No other type of marketing research produces a more holistic picture of your customer, and how they go about choosing to buy (or not buy) your product or service.


Today, the consumers’ Path-to-Purchase for even the simplest product is complicated by new media, social influences, technology, and distribution channels. Fully understanding their Path-to-Purchase usually requires several different qualitative marketing research approaches.

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Traditional Shop-Alongs with a Twist Traditional Shop-Alongs with a Twist

Kelly Heatly, QRCA

The research environment of a shop-along is often difficult to control, making on-site improvisation and creativity the norm rather than the exception. To follow are several shop-along strategies some of which are traditional and tried; others offer a twist.

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Mystery Shopping: Is It for You? Mystery Shopping: Is It for You?

Customer Lifecycle, LLC

Mystery shopping collects observations before, during, and/or after an interaction with a salesperson. This information helps the clients understand the messages that are being delivered to their potential customers and influence their decisions.

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