decision point vs Starlight Analytics

decision point
decision point

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Starlight Analytics
Starlight Analytics

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Company details

Description

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Smarter Insights for Sustainable Brand Growth


Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth. 


Finding growth opportunities in a hypercompetitive mark

Type of company

  • Consulting

  • Qualitative Research

  • Quantitative Research

  • Quantitative Research

  • Qualitative Research

  • Data & Analytics

Top benefits

  • Custom designed research

  • Unparalleled analytics

  • Insights into action

  • Strategic consultants

  • Excellent client service

  • Deep Industry Expertise

  • Practical and Usable Insights

  • Alternative Data Sources

  • Quick Turnaround Times

  • 100% US-based Staff

Location

Madison, Wisconsin, United States

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Market Research Specialties

  • Ethnography

  • Brand Positioning Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Packaging Testing

  • Product Development Research

  • Packaging Testing

  • Price & Pricing Research

  • Apparel & Clothing [market sector expertise]

  • Cosmetics & Beauty Aids [market sector expertise]

  • Foods & Nutrition [market sector expertise]

Features and attributes

  • AI-Powered Trend Detection
  • Advanced Analytics
  • Analysis of Owned Content
  • Asynchronous platform
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom dashboards
  • Custom tracking surveys
  • Customizable Dashboards
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image and Video Monitoring
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Natural language queries
  • Omnibus brand tracking
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Social Media & Web Analytics
  • Social Media Management
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • AI-Powered Trend Detection
  • Advanced Analytics
  • Analysis of Owned Content
  • Asynchronous platform
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom dashboards
  • Custom tracking surveys
  • Customizable Dashboards
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image and Video Monitoring
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Natural language queries
  • Omnibus brand tracking
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Social Media & Web Analytics
  • Social Media Management
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

    5

    Based on 3 ratings

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    5

    Based on 10 ratings

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    Images

    decision point

    decision point

    decision point

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    Recognition

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    Recommended by Clients [2025]

    Recommended by Clients [2025]