decision point vs 1 GOLD RESEARCH INC

decision point
decision point

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1 GOLD RESEARCH INC
1 GOLD RESEARCH INC

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Company details

Description

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Our clients are research leaders in large enterprises who are very successful like you, but sometimes face challenges such as:

**Gaps in customer understanding

**Poor customer experiences

**Ineffective marketing

**Slowing sales

**Lagging innovation

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Type of company

  • Consulting

  • Qualitative Research

  • Quantitative Research

  • Data Collection

  • Quantitative Research

  • Qualitative Research

Top benefits

  • Custom designed research

  • Unparalleled analytics

  • Insights into action

  • Strategic consultants

  • Excellent client service

  • Customer Journey Mapping

  • Path-to-Purchase Research

  • Shopper Insights

  • B2B Research

  • Ad Hoc Research Support

Location

Madison, Wisconsin, United States

San Antonio, Texas, United States

Market Research Specialties

  • Ethnography

  • Brand Positioning Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Packaging Testing

  • Product Development Research

  • Shopper Insights

  • Data Collection Field Services

  • Packaging Testing

  • Customer Satisfaction Research

  • Business-to-Business Research

Features and attributes

  • Advanced Analytics
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Advanced Analytics
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

    5

    Based on 3 ratings

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    decision point

    decision point

    decision point

    1 GOLD RESEARCH INC

    1 GOLD RESEARCH INC

    1 GOLD RESEARCH INC