GreenBook Research Industry Trends (GRIT) Report

To make the right decisions for both your organization and your career, you need to know where the insights industry and profession are going. GRIT Report is the strategic planning tool to help you do that.

Welcome to the 24th edition of the GRIT Report – the leading and most comprehensive survey of the market research industry. This edition uses data collected in Q4 of 2018.

The report explores adoption of emerging methods, satisfactions with suppliers and drivers of supplier selection, investment priorities, business outlook, evolving researcher role & skills, buzz topics such as automation and AI, and more.

New in this edition is the GRIT Future List. Supported by Zappi, this program recognizes and honors leadership, professional growth, personal integrity, and a passion for excellence in the next generation of insight creators, users, and communicators.

The result of all this? An insightful and actionable strategic planning tool that will help you adapt and thrive in an ever-changing industry. Enjoy!