Welcome to the home of the
GreenBook Research Industry Trends (GRIT) Report.

You need to know where the industry is going to make the right decisions for your organization – the GRIT Report is the strategic planning tool to help you do that.

The GRIT Report is the leading and most comprehensive survey of the market research industry.This edition uses data collected in Q1 and Q2 of 2017.

This edition of the report features the always-popular GRIT rankings of research suppliers and buyers perceived to be most innovative. We are also unveiling the GRIT Benchmark, designed to give you a set of comparison points against which you can measure your performance.

And, as always, we explored hot-button topics like:

  • - Adoption and Consideration of Automation Platforms
  • - The Future of Sampling
  • - Educating the Researcher of the Future
  • - Financial Forecasting

This edition of the GRIT Report dives deeper than ever to offer better guidance and help chart the course of our industry as an invaluable strategic planning tool. We hope the GRIT Report is a touchstone for you and your team to understand what is happening, what it means, and what you should do to adapt.