GRIT Consumer Participation in Research

Welcome to the home of the
GreenBook Research Industry Trends (GRIT) Report.

You need to know where the industry is going to make the right decisions for your organization – the GRIT Report is the strategic planning tool to help you do that.

The GRIT Report is the leading and most comprehensive survey of the market research industry. This edition uses data collected in Q3 and Q4 of 2016.

In this wave, we focused on topics our readers depend on GRIT to provide including adoption of emerging methods and technology, trends impacting corporate researchers, and financial forecasting.

We also explored new question areas related to topics like:

  • Marketplaces
  • Artificial intelligence
  • The use of non-traditional data sources for insight generation
  • Supplier satisfaction levels and drivers of satisfaction
  • Hiring trends and training resources
  • Information sources used by the industry

This edition of the GRIT Report dives deeper than ever to offer better guidance and help chart the course of our industry as an invaluable strategic planning tool. We hope the GRIT Report is a touchstone for you and your team to understand what is happening, what it means, and what you should do to adapt.

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