GRIT Report: Thought Leadership and Advertising

Reach thousands of senior insights professionals & leaders in the most popular, actionable, strategy-planning report in insights

What is the GRIT Report?

The GRIT Report (Greenbook Research Industry Trends) is a free report based on the leading survey of the insights industry worldwide. Over 15,000 market researchers, marketers, and executives - both clients & suppliers - use each edition to understand the trends impacting the insights function, industry, and profession. They see GRIT as an invaluable resource to future-proof their organizations, departments, and careers, in ways both strategic and tactical.

Demonstrate expertise

Increase brand recognition

Generate leads

Upcoming GRIT Editions

2025 GRIT Business & Innovation Report

2025 GRIT Business & Innovation Report

Data collected

Q3 2025

Publish date

October 2025

2025 GRIT
 Insights Practice

2025 GRIT
 Insights Practice

Data collected

Q1 2025

Publish date

May 2025

Opportunity

Price

Objective

GRIT Edition

Premium Partner

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Brand Awareness

Business & Innovation

Insights Practice

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GRIT Commentary

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Thought Leadership

Business & Innovation

Insights Practice

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Display Advertising Package

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Brand Awareness

Business & Innovation

Insights Practice

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Survey Incentives Partner

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Brand Awareness

Business & Innovation

Insights Practice

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Sneak Peek Email

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Thought Leadership

Business & Innovation

Insights Practice

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Hollis Shoor

Product Research Manager, Facebook

More than ever organizations are looking to research to help navigate and position our products and services for the future reality. GRIT helps provide the broader perspective and chart out where we want to be heading.

Released Reports

GRIT Insights Practice Report

GRIT Insights Practice Report

Data collected

Q1 2025

Publish date

June 2025

GRIT Business & Innovation Report

GRIT Business & Innovation Report

Data collected

Q3 2024

Publish date

October 2024

GRIT Latin America Report

GRIT Latin America Report

Data collected

Q4 2022

Publish date

March 2023

Dana Stanley

Greenbook’s Chief Revenue Officer

[email protected]

Let’s work together

We’d love to show you how Greenbook can help you reach your marketing goals.

Greenbook provides a wide variety of sponsorship, branding, and lead generation services. For current offerings, pricing, and custom recommendations, please contact our sales team.

This is what working with Greenbook feels like

We’ve recently closed a round of funding and are opening up in the US (thanks to the customers we picked up at IIEX events!)

Ben Hookway

CEO, Relative.ai

@benhookway

[Where] clients are genuinely looking for new approaches to problems and therefore interested in talking to lots of potential providers

Steve Phillips

CEO, Zappi

@stevepresearch

Greenbook has been a valuable resource for connecting Sago to organizations who are looking for innovative and premier insights across the US and Europe

Julie Terling

VP, Marketing, Sago

Our Greenbook Directory Listing is our best cold inbound source. Each year it more than pays for itself, and is such a great source for us to find the right people to connect with. With the change in pricing, we were able to get even more bang for our buck this year, doubling our reach in categories.

Katie Taddei

Vice President of Marketing