GRIT Report: Thought Leadership and Advertising
Reach thousands of senior insights professionals & leaders in the most popular, actionable, strategy-planning report in insights
What is the GRIT Report?
The GRIT Report (Greenbook Research Industry Trends) is a free report based on the leading survey of the insights industry worldwide. Over 15,000 market researchers, marketers, and executives - both clients & suppliers - use each edition to understand the trends impacting the insights function, industry, and profession. They see GRIT as an invaluable resource to future-proof their organizations, departments, and careers, in ways both strategic and tactical.
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Upcoming GRIT Editions
2025 GRIT Business & Innovation Report
Data collected
Q3 2025
Publish date
October 2025
2025 GRIT Insights Practice
Data collected
Q1 2025
Publish date
May 2025
Opportunity
Price
Objective
GRIT Edition
Premium Partner
Brand Awareness
Business & Innovation
Insights Practice
GRIT Commentary
Thought Leadership
Business & Innovation
Insights Practice
Display Advertising Package
Brand Awareness
Business & Innovation
Insights Practice
Survey Incentives Partner
Brand Awareness
Business & Innovation
Insights Practice
Sneak Peek Email
Thought Leadership
Business & Innovation
Insights Practice
Hollis Shoor
Product Research Manager, Facebook
More than ever organizations are looking to research to help navigate and position our products and services for the future reality. GRIT helps provide the broader perspective and chart out where we want to be heading.
Released Reports
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