Global Innovation Program

Insight Innovation Competition

A global platform spotlighting breakthrough startups in consumer insights, market research, analytics, and research technology.

Gain industry exposure, validation from leading experts, and direct access to enterprise buyers, strategic partners, and investors shaping the future of insights.

See If You Qualify Apply Now

3 competitions

Washington, D.C., Amsterdam, San Francisco

Global Platform

Showcase your innovation at an event in Greenbook’s IIEX global conference series

Targeted Exposure

Connect directly with enterprise buyers, investors, and potential partners

Industry Credibility

Gain recognition and validation from expert judges and the research community

Insight Innovation Competition handshake

What is the Insight Innovation Competition?

The Insight Innovation Competition (IIC) is a global program that identifies and showcases the most promising startups and innovative solutions in consumer insights, market research, analytics, and research technology.

Through three regional competitions—In Washington D.C. at IIEX North America, In Amsterdam at IIEX Europe, and in San Francisco at IIEX West — IIC connects breakthrough companies with industry leaders, enterprise buyers, investors, and agencies looking for the next generation of insights innovation.

Who Can Apply?

The competition is open to startups and innovative solutions across the insights and research technology landscape.

How It Works:

Five finalists are selected from a competitive pool of applications.

Finalists present live at a Greenbook IIEX conference in front of an audience of industry peers.

Peers and judges vote on stage immediately following the pitches.

One “Experts’ Choice” winner receives a cash prize, a future IIEX speaking slot, and mentorship support.

Additional awards for Audience Favorite and Industry Impact are also presented.

Showcase Your Innovation

Select a competition below to view submission criteria and apply.

Washington, D.C.

April 29–30, 2026

A chance to share your innovation with one of the largest gatherings of insights leaders in the U.S. The competition gives you meaningful visibility with brands, partners, and peers across the industry.

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Amsterdam

June 23–24, 2026

An opportunity to showcase your idea in front of a highly international audience. You'll gain exposure to teams working across markets and to companies looking for what’s next in insights.

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San Francisco

October 27–28, 2026

A stage set in the heart of one of the most active innovation hubs in the world. Get in front of teams who are deeply interested in emerging tools, fresh thinking, and practical ways to evolve the insights function.

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Eligibility & Judging Criteria

Clear, consistent standards across all regional competitions

Eligibility Criteria

Early-stage startup or emerging solution (typically pre-Series B)

Product or platform actively in market with demonstrated use cases

Focus on consumer insights, market research, analytics, or ResTech

Innovation that addresses real industry challenges

Ability to present and demo solution live at regional IIEX event

Judging Criteria

Innovation: Uniqueness and differentiation in approach

Impact: Measurable value and real-world application

Market Readiness: Product maturity and go-to-market strategy

Scalability: Potential for growth and broader market adoption

Presentation: Clarity of communication and demo effectiveness

All applications are reviewed by a panel of industry experts, investors, and enterprise buyers. Selected finalists will be invited to present at their respective regional IIEX event.

Ready to Showcase Your Innovation?

The next generation of insight innovators includes you. Apply to your regional competition and take the first step toward transforming your business.

View Competition Details

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