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Dana Stanley
Greenbook’s Chief Revenue Officer
Insight Innovation Competition
Greenbook’s Insight Innovation Competition is for startups with unique solutions in the areas of consumer insights, market research, and marketing analytics. Keep an eye out for our 2026 application process, when we will invite a new cohort of startups to join the ranks of past finalists and winners to whom the competition provided a launchpad for becoming successful businesses. Whether yours is an ingenious concept, tech platform, or a new methodology, this is an invaluable opportunity to get exposure, gain recognition, and connect with potential partners, early buyers, and investors.
Sign up to be notified when the 2026
application period opens
Congratulations to the 2025 Insight Innovation Competition winner, Orchard Insights
Finalists
2025 FINALIST
CivicSyncCivicSync is an AI-powered behavioral insights platform that converts complex digital activities into structured, actionable data, providing brands and researchers with a detailed view of consumer behavior for more informed decision-making.
2025 FINALIST
AI-Enriched Product Attributes by HarmonyaHarmonya's AI-powered Insights Platform revolutionizes how CPG brands and retailers understand market dynamics by transforming raw product data into continuously updated, detailed attributes like taste profiles and consumer benefits, enabling more effective, data-driven decision-making.
2025 FINALIST
Predictive Insights Powered by the Real-World: Test & Learn in the Wild by Orchard InsightsOrchard has developed a behavioral test-and-learn research solution that conducts real-world experiments "in the wild" within digital feeds, bypassing traditional survey biases and using a proprietary scoring algorithm to help global brands bring products to market with greater accuracy and confidence.
2025 FINALIST
Randomized Straight Append by Business Science AssociatesBSA is transforming survey data collection and analysis with a patented imputation algorithm that synthesizes data while preserving its integrity, enabling researchers to generate high-quality synthetic datasets for enhanced trend analysis and predictive modeling without the biases typical of traditional methods.
2025 FINALIST
Inspirient's GenAI for Quant AnalyticsInspirient offers a robust solution with an AI that accurately applies complex mathematical methods to data, running efficiently on standard servers and providing reliable insights for market and research data analysis.
Finalists will present their innovations for crowdsourced judging at the Insight Innovation Exchange
(IIEX) North America conference, April 30-May 1, 2025, Washington, D.C. The winner will receive a $10,000 prize.
The winning startup will receive:
Extensive visibility in Greenbook’s media and marketing channels.
Strategic consultation from insight industry experts at Gen2 Advisors.
Opportunity to present at the IIEX North America 2025 event.
Access to a unique network of insights business leaders.
$10,000 prize to help bring your idea to life!
Eligibility criteria and rules
Your company can reside anywhere in the world.
Your company must be in business and your product, service, or solutions must already be in the public domain. You must be able to share your innovation publicly. Greenbook is not responsible for protecting your IP.
Your company must be early stage with majority privately held and with total annual revenue less than $5M. If you’ve taken outside investment and do not have a majority stake left, this competition is not for you.
It’s your responsibility to travel to IIEX North America 2025 to present. Virtual presentations are not allowed.
How are winners selected?
Enter the competition with the official submission form.
After submissions close, our panel of expert judges will review all submissions and choose five finalists.
The five finalists will pitch onstage at IIEX North America 2025 on April 30-May 1 in Washington, D.C.
Crowdsourced voting at the event will determine the winner.
Sign up to be notified when the 2026
application period opens
What winning the Insight Innovation
Competition meant for previous winners
WINNER IN 2022
Given the caliber of the Insights Community that was present, listening, and voting at the Insight Innovation Competition, the award was incredibly impactful in building awareness and motivating our team to continue innovating and building.”
WINNER IN 2021
The Insight Innovation Competition was a great opportunity to position ourselves as an innovation and technology-driven market research company, helping us stay at the forefront of the industry, even in countries where our operation was starting or where we were not even present. I would highly recommend this competition to any company looking to stand out in the market research industry.”
WINNER IN 2020
This competition and the exposure it generated has been a key part of our journey and success. Looking forward to checking out the new batch of competitors.”
WINNER IN 2019
The Insight Innovation Competition not only helped our company gain visibility and recognition, but also established valuable partnerships and customer relationships that are continuing even 4 years later.”
WINNER IN 2016
We introduced Remesh in the renowned arena where some of the most cutting-edge MRX practices and tools got their start, and connected with leading industry experts that developed into long-lasting partnerships. Years later, we're still grateful for the opportunities the Insight Innovation Competition provided as we grew into the successful company we are today.”
WINNER IN 2014
Winning the Insight Innovation Competition made sure that we got a headstart as a startup. There's nothing like it within the insight industry that will accelerate your trajectory as a company from idea to impact.”
WINNER IN 2013
We launched Zappi at the IIEX Insight Innovation Competition and were lucky enough to win. This gave our very few employees a huge boost, secured us some money to invest in innovations, and helped us catch the eye of potential investors and partners. Without this competition we would not be the company we are today.”
WINNER IN 2013
The Insight Innovation Competition taught RIWI to always embed innovation in R&D, to think globally and locally, and to recruit people who think differently. The team that runs the show at IIEX embraces change-makers, and is supportive of people who are taking risks and trying new things to yield meaningful impact for customers across the world.”
Insight Innovation Competition Winners 2013-2025
2025 Insight Innovation Competition Winner & Finalists