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1 GOLD RESEARCH INC

Clients rely on us for customer journey mapping (B2B, B2C), intercepts, package testing, full service qual & quant, shopper insights and B2B research

Data Collection

Quantitative Research

Qualitative Research

Featured in 2025 Buyer's Guide for Shopper Insights

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Last updated on August 28th, 2025

Why choose Us

Customer Journey Mapping

Path-to-Purchase Research

Shopper Insights

B2B Research

Ad Hoc Research Support

Features and attributes

All-in-one suite

Custom dashboards

E-commerce

Integration w. marketing tools

Mobile ethnography

Multisource data integration

Normative database

Omnichannel

Physical store

VR / AR

What is 1 GOLD RESEARCH INC?

Our clients are research leaders in large enterprises who are very successful like you, but sometimes face challenges such as:

**Gaps in customer understanding

**Poor customer experiences

**Ineffective marketing

**Slowing sales

**Lagging innovation

If this connects with you, then reach out at 800-549-7170 or email [email protected] as we may be able to help you!

We offer:

1) Gold Customer Journey Mapping™ (B2B and B2C) - Customized journey maps that display your customers’ entire paths-to-purchase so you can make actionable decisions to impact buyers positively.

2) Gold Marketing and Package Testing™ - Capture genuine customer behaviors and "real-time" reactions to your marketing and packaging online as well as in-person. Make business decisions based on what customers actually do and, when paired with biometrics, how they truly feel.

3) Gold Intercepts™ - “In-The-Moment” insights and heat maps of shopper flow. Our 100,000+ local surveyors can survey on-site anywhere for customer intercepts, exit interviews, audits and mystery shops.

4) Gold Research-Support™ - Bogged down by mundane research tasks? Swamped with developing large volumes of research reports? Outsource that to us so you can relax and focus on more critical tasks.

Our client list includes some of the largest companies like Google, Amazon, Wal-Mart, Kroger, ConAgra, Michelin, Panera, and Abbott, just to name a few.

Market Research Products

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by 1 GOLD RESEARCH INC

Client Projects and Success Stories

7 results

View all

Gold Research Saves National Retail Chain $26,000 and 3 Months per Year in Customer Intercepts

A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, clean and analyze data.  It would take 4 months AFTER DATA COLLECTION, before they would see their results. The client was also concerned that data was being “massaged” during cleaning.

 

Read the case study

Gold Research Saves Consumer Goods Company $30,000 in Mobile Surveys and In-Store Research

A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during the purchase process while shoppers were instore.

 

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Gold Research Helps Market Research Department Increase Internal Client Satisfaction by 100%

A manufacturing company with a small market research department (comprising of 2 researchers) needed ad-hoc help with programming online surveys, processing survey data, and compiling research reports. A key objective of this engagement was to develop research reports that not only provided good information, but also presented insights in a format that internal stake holders could easily read and digest.

 

Read the case study

INFO

8000 IH 10 West

Suite 600

San Antonio, TX,
United States

78230

Metro: San Antonio (TX)

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ESOMAR (International)

Insights Association (United States)

AMA (United States)

ARF (United States)

QRCA (United States)

Intellus (International)

Nitin Sharma

Chief Executive Officer

(800) 549-7170