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Packaged Goods

Companies that offer market research services related to packaged goods. Review and compare vendors able to conduct a research project associated with packaged goods, FMCG (fast moving consumer goods), etc.

65 results are displayed in randomized alpha order, starting with "W", after featured listings.

BrandIQ
BrandIQ

BrandIQ provides consumer-driven insights that are a direct catalyst for transformational change.

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BuzzBack

BuzzBack’s techniques have helped hundreds of brands better connect to consumers, break through marketing challenges and fast-track innovation.

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Campos Inc
Campos Inc

Campos Inc is a research and strategy firm that provides a complete spectrum of marketing and business planning services to clients.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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CMI
CMI

A consulting firm focused in the evolved BC² market (Business to Customer to Consumer).

Read more about CMI »
Decision Point
Decision Point

Experienced researchers and marketers that thrive on providing solutions to complex issues. Experts in both quantitative and qualitative research.

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Related Articles

The Role of Packaging and In-Store Environment The Role of Packaging and In-Store Environment

PRS IN VIVO

Perception Research Services International (PRS), specialists in packaging and in-store marketing, and Nielsen, experts in end-to-end innovation analytics, teamed up to investigate the crucial role that packaging and in-store environment play in new product success.

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The Right Focus for Winning Innovation The Right Focus for Winning Innovation

Ideas First

Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. The attached article provides direction in defining winning Innovation Objectives and Innovation Pillars.

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Effective B2B Messaging: Why the CPG model fails

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

When developing a marketing strategy for consumers, consumer packaged goods (CPG) firms generally concentrate on developing a unique selling proposition (USP) to convince one person, the buyer. In an organization however, multiple people may be involved in a "buy" decision. Here are some guidelines for creating your marketing strategy and its messages.

Read more »

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