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Dana Stanley
Greenbook’s Chief Revenue Officer
P&K Research
Full-service, custom, qualitative & quantitative consumer product research, with facilities in Chicago, LA, Dallas & NY Metro.
Why choose Us
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
What is P&K Research?
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to every stage of product development, empowering our clients to deliver their best products.
P&K operates state-of-the-art facilities for qualitative and quantitative research in Chicago, Los Angeles, Dallas, and New York, supported by a robust community of consumers. Our resources include residential and commercial kitchens, a versatile Qual Kitchen in Chicago along with a Discovery Lab, group testing rooms and focus suites. Additionally, through our network of partners, we conduct research at various locations nationwide and internationally. For inquiries, contact us at [email protected] or 773-774-3100
Research Facility Details
Recruiting capabilities:
P&K can efficiently recruit up to 3,500 consumers per week across our four facilities. We use a combination of screening methods including phone, online and texting. Consumers can easily change and manage their appointments using our proprietary scheduling software and tester portal.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by P&K Research
Research Solutions
Industries & Demographics
Research Services
International Expertise