MMR Research
Global consumer and sensory research partners for FMCG and beyond. We help you craft product experiences that authentically embody your brand promise.
In marketing, sensory research refers to collection and analysis of data concerning the emotions evoked by particular sights, sounds, smells, tastes, and textures and how these can be invoked to influence behavior. Some common top-of-mind examples might include taste tests for food products, smell or odor tests for fragrances, and visual tests for packaging, ads, or web pages. However, as strategists and marketers have come to appreciate how crucial it is to create outstanding customer experiences, more kinds of sensory research have grown in popularity as marketers seek to better understand and leverage multisensory experiences.
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38 results
LOCATION
Chicago, Illinois, United States
Featured Expert
Featured Expert
Why choose P&K Research
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
LOCATION
New York, New York, United States
Featured Expert
Featured Expert
Why choose MMR Research
Product Experience Specialists
Global Sensory Research
"Go the extra mile" - Unilever
"Dedicated" - Weetabix
"Collaborative" - Mondelez
LOCATION
Chatswood, Australia
Featured Expert
Featured Expert
Why choose Ekas Marketing Research Services
HealthCare Professionals
Qual and Quant
Sensory Testing
Global HCP
Fieldwork only
LOCATION
Chagrin Falls, Ohio, United States
Why choose Opinions
Product & Package Testing
CLT Facilities & In-Store
Qual Integration
Owned & Operated Centers
À la carte Services