Top Sensory Research Providers

What are Sensory Research Companies?

In marketing, sensory research refers to collection and analysis of data concerning the emotions evoked by particular sights, sounds, smells, tastes, and textures and how these can be invoked to influence behavior. Some common top-of-mind examples might include taste tests for food products, smell or odor tests for fragrances, and visual tests for packaging, ads, or web pages. However, as strategists and marketers have come to appreciate how crucial it is to create outstanding customer experiences, more kinds of sensory research have grown in popularity as marketers seek to better understand and leverage multisensory experiences.