Consumer Evaluation Center located in Central NJ provides superior facilities and recruiting for all of your Sensory and Consumer Research needs.


CEC Research is your premier consumer product research company that takes a personalized approach to your consumer product and sensory research needs. Our state-of-the-art Consumer Evaluation Center is ideally located in Central NJ within the NY Metro area with convenient access for both clients and respondents.

As a boutique consumer evaluation center, we have the ability to customize your research needs and provide you with a level of service that is unmatched. Our kitchen features home as well as commercial-grade appliances and custom configuration to accommodate any food/beverage study. Focus group facilities are fully-equipped with a/v capabilities, concealed microphones and one-way observation mirrors. Adaptable testing rooms feature laptops, wireless internet and optional privacy dividers. Our new laundry facility allows for onsite fabric care prep and evaluation. For personal care and shaving studies, we’ve incorporated new sink stations. Once you have visited our beautiful, technology rich facility you will never go any place else for your research needs.

Our team of experienced professionals have completed extensive training and continue to stay updated on the most emerging research trends and methods. We have a proven track record on both the client side and the research side specializing in consumer packaged goods industry with concentration in flavors and fragrances. Once your project is in our hands, you will have the confidence that our expertise and attention to detail will produce quality data, on time and on budget every time.

Facility Photo Gallery

Facility Details

  • Location: Convenient to Garden St Pkwy
  • Building Type: Free-standing building
  • Facility Features: Client lounge, Onsite parking, Recording - Audio, Recording - Video, Video-conferencing, Video-streaming, Wireless Internet
  • Travel time from airport: 20 mins
  • Travel time from downtown: 5 mins

Facility Rooms

Room types Dimensions Capacity Observation capacity
Client Lounge
Computer Usability Lab
Focus Group
Product Testing Lab
Test Kitchen
Viewing Room
0X0 0 0

Contact Details

Email : Send an email

Telephone : 908-967-6790

Key Personnel
Maryana Kaplan
International Capabilities
Social Media

Market Research Specialties

Research Solutions

Legal Research
Product Testing

Research Services

Market Research
Market Research
Qualitative Services
Qualitative Services
Sensory Research

Industries & Demographics

Demographics - Ethnic
Demographics - Lifestage
Alcoholic Beverages