CEC Research

Company Description

CEC Research is your premier consumer product research company that takes a personalized approach to your consumer product and sensory research needs. Our state-of-the-art Consumer Evaluation Center is ideally located in Central NJ within the NY Metro area with convenient access for both clients and respondents.

As a boutique consumer evaluation center, we have the ability to customize your research needs and provide you with a level of service that is unmatched. Our kitchen features home as well as commercial-grade appliances and custom configuration to accommodate any food/beverage study. Focus group facilities are fully-equipped with a/v capabilities, concealed microphones and one-way observation mirrors. Adaptable testing rooms feature laptops, wireless internet and optional privacy dividers. Our new laundry facility allows for onsite fabric care prep and evaluation. For personal care and shaving studies, we’ve incorporated new sink stations. Once you have visited our beautiful, technology rich facility you will never go any place else for your research needs.

Our team of experienced professionals have completed extensive training and continue to stay updated on the most emerging research trends and methods. We have a proven track record on both the client side and the research side specializing in consumer packaged goods industry with concentration in flavors and fragrances. Once your project is in our hands, you will have the confidence that our expertise and attention to detail will produce quality data, on time and on budget every time.

Company type:
  • Data Collection / Field Services
  • Qualitative Research / Focus Group Facility
  • Quantitative Research Services
16 Commerce Drive
Cranford, New Jersey, 07016
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
New Jersey
Countries where research is conducted:
United States of America
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Facility Details

Images (12)

Facility Details

Location: Convenient to Garden St Pkwy
Building type: Free-standing building
Facility features: Client lounge, Onsite parking, Recording - Audio, Recording - Video, Video-conferencing, Video-streaming, Wireless Internet
Travel time from airport: 20 min
Travel time from downtown: 5 min

Facility Rooms

Room types
Observation capacity
Client Lounge
Computer Usability Lab
Focus Group
Product Testing Lab
Test Kitchen
Viewing Room

Market research resources (1)

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