Ethnic Research - Hispanics / Latinos

Companies that offer ethnic market research services related to Hispanics / Latinos. Review and compare vendors able to conduct a research project with Hispanic / Latino respondents.

59 results are displayed in randomized alpha order, starting with "D", after featured listings.


Synergia is a full service research firm (quantitative and qualitative) specializing in the Hispanic and Multicultural consumer markets.

Read more about Synergia »

A household segmentation system that helps marketing and decision-makers navigate the complexities of the many groups that make the Hispanic market.

Learn more about Segmentos


Facility in Miami, and recruiting and fieldwork services in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco and Atlanta.

Read more about Focus99 »

Related Articles

W5 Thought Piece - Hispanic Cultural Pluralism


While some view Hispanics, or Latinos, as a single group, this misconception can reduce the effectiveness of research insights. Different segments of Hispanic consumers exhibit separate and distinct behaviors, including how they engage with brands. Addressing these various subgroups appropriately is instrumental in ensuring authentic understanding of Hispanic consumers. While Hispanics self-identify as an ethnolinguistic group, they vary in country of origin, race, religion, culture, and degree of acculturation?each with their own habits, practices, and preferences. Hispanic markets are therefore pluralistic, varying in behavior, values, and attitudes. It is essential that market researchers understand this pluralism.

Read more »
US Latinos and Innovation in Qualitative Research US Latinos and Innovation in Qualitative Research

Isabel Aneyba, QRCA

Authentic, innovative research shows us how products fit into the consumers’ lives and what those products mean to them. Understanding the US-Hispanic family relation is a way to see who they are; in turn US companies can seize new market opportunities.

Read more »
When Psychology and Ethnicity Meet

Karen Landmann, Landmann Consulting

Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect?

Read more »
The Powerful Minority: The Financial Importance of the US Hispanic Population


With the Hispanic population growing in size and strength, their numbers could help determine the success or failure of a brand. The best way to tap into this rapidly growing and lucrative market is to ensure that all products, services, and promotional materials have been fully localized for Hispanic consumption.

Read more »
Stop the Latino Apathy and Become an American Participant! Stop the Latino Apathy and Become an American Participant!

Ricardo López, Hispanic Research, Inc.

Voter turnout among Latinos has increased but is still not close to that of other groups. The main problem affecting Latino participation in U.S. politics is rooted on social indifference and political apathy. This article explores the reasons behind this Latino indifference and demonstrates how successes in Latino political leadership are driving Hispanics to finally engage in the U.S. social and political arena.

Read more »
Questions Of Validity In Hispanic Survey Research

Ricardo López, Hispanic Research, Inc.

"Proven" survey methods for general market studies may yield invalid research data when used on the Latino population. This article describes survey research methodologies and questionaire design that will more effectively obtain the Latino opinion.

Read more »
Latinos Communicate at a Spiritual Level

Ricardo López, Hispanic Research, Inc.

Latinos seek emotional connection in almost every daily interaction. This insight can be applied to interviewing techniques and marketing methods, as described in this article by Ricardo Lopez.

Read more »

New! Manage Your Vendors

Refine by Countries

Related Case Studies

Related Research Products