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Geo-Demographic Research

Market research providers of demographic information about population within a geographical area. Choose a company to provide demographic profile of targeted area(s) to better understand existing geographical markets or to identify new ones.

7 results are displayed in randomized alpha order, starting with "S", after featured listings.


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Sample Blending: A New Approach Sample Blending: A New Approach

Survey Sampling International

Multi-source sampling presents challenges in ensuring a consistent, reliable blend. SSI is working to identify the components that drive consumer preferences to find the controlling factor that ensures two samples are truly comparable to one another, across time and across sources.

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This article provides a creative way for marketers to view target users that can produce more insightful findings to distinguish brands. In addition, tools for marketing planning may be generated from this method for use in the future. Read this article to learn how this is done.

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Take Control of Your Global Online Sample

Dana Stanley, President, The Operandi Group

Common concerns among global tracking studies include unexpected changes in your tracking data resulting in inconsistent samples. Recent work being done by researchers provides a new way of conceptualizing online sample consistency globally: analyzing purchase intent. Learn more in this article from The Operandi Group.

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China, The EU and Latin America: A Changing Global Landscape China, The EU and Latin America: A Changing Global Landscape

Ruth Stanat, President, SIS International Research

Using competitive intelligence we can understand the behind-the-scenes markets in China, the European Union, and Latin America. Long term prospects and growth areas suggest imminent changes in the global landscape. Learn more in this presentation from SIS International Research.

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Insights Into the Changing US Consumer Market Insights Into the Changing US Consumer Market

SIS International Research

This presentation from SIS International Research covers insights and stats on key United States demographics: Baby Boomers, Generation X, Generation Y and Hispanic culture. It also delivers changing U.S. shopping patterns and retail distribution patterns.

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The Middle East Market The Middle East Market

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This presentation covers demographics and cultural and societal influences in the Middle East market, as well as opportunities and barriers for growth. Booming markets include healthcare and automotive industries. Learn more in this presentation from SIS International Research.

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This video interview discusses preferences of survey takers regarding plain text versus rich media flash-based surveys. The study looked at specific demographics and found interesting results.

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Surveys of Chinatown Business Leaders Surveys of Chinatown Business Leaders

SIS International Research

This study analyzes results from a survey of business owners in NYC's Chinatown. Key questions included whether businesses felt they had been affected by security changes relating to 9/11 and its economic impact. Both quantative and qualitative results enrich the data in this case study.

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