Material is a global customer experience transformation company building a better kind of world.
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Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
Asset management
Asynchronous platform
Behavioral capabilities
Brand management
Brand monitoring
Chatbots for recruitment
Collaboration & workflow
Custom tracking surveys
Emotion & sentiment in video
Gen AI summaries & insights
Ideation and co-creation tools
Image identification
Intercept sampling
Marketplace / Programmatic
Mobile platform
Mobile UX and accessibility
Natural language queries
Omnibus brand tracking
Panel / Panel management
Proprietary data
Proprietary incentive programs
Qual & quant integration
Qual-at-scale platform
Qualitative recruitment
Real-time tracking & alerts
Research communities
Respondent experience tools
Sample blend & targeting by AI
Social networks
Synchronous platform
Syndicated brand panels
Synthetic sampling
Target feasibility estimates
Templated & automated testing
Transcription quality
Visual analysis tools
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-centric business models and experiences + deploy measurement systems – to build transformational relationships between businesses and the people they serve.
We thrive where customer centricity meets business evolution. Material solves for the most pressing business challenge of the coming decade through the fluid integration of customer understanding with design and technology expertise that can respond ever-faster to evolving customer needs. We leverage a science-based engine for understanding people to create transformational customer relationships for our clients.
We’ve been developing science-based tools for customer understanding for over 40 years - and have spent the past decade constructing the design and technology capabilities that allows us to learn + make in unison. That’s our special sauce - using a science based understanding of what customers need to make experiences they can’t live without.
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Explore how synthetic data enhances human insights, filling gaps, testing ideas, and shaping consumer understanding with best practices and key use ca...