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Material

Material is a global customer experience transformation company building a better kind of world.

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Qualitative Research

Quantitative Research

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Why choose Us

Customer Experience

Behavioral Analytics

Brand Marketing & CRM

Growth Strategy

Product Design

Features and attributes

Asset management

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Chatbots for recruitment

Collaboration & workflow

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Intercept sampling

Marketplace / Programmatic

Mobile platform

Mobile UX and accessibility

Natural language queries

Omnibus brand tracking

Panel / Panel management

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative recruitment

Real-time tracking & alerts

Research communities

Respondent experience tools

Sample blend & targeting by AI

Social networks

Synchronous platform

Syndicated brand panels

Synthetic sampling

Target feasibility estimates

Templated & automated testing

Transcription quality

Visual analysis tools

What is Material?

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-centric business models and experiences + deploy measurement systems – to build transformational relationships between businesses and the people they serve.


We thrive where customer centricity meets business evolution. Material solves for the most pressing business challenge of the coming decade through the fluid integration of customer understanding with design and technology expertise that can respond ever-faster to evolving customer needs. We leverage a science-based engine for understanding people to create transformational customer relationships for our clients.


We’ve been developing science-based tools for customer understanding for over 40 years - and have spent the past decade constructing the design and technology capabilities that allows us to learn + make in unison. That’s our special sauce - using a science based understanding of what customers need to make experiences they can’t live without.

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Material

Published on Greenbook

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Putting Synthetic Data to Work: Balancing Effort, Trust and Impact
Data Science

Putting Synthetic Data to Work: Balancing Effort, Trust and Impact

Explore how synthetic data enhances human insights, filling gaps, testing ideas, and shaping consumer understanding with best practices and key use ca...

Arun Kumar

Arun Kumar

Global Lead, Data & Analytics at Material

INFO

440 Park Ave South

16th Fl

New York, NY,
United States

10016

Metro: New York (NY)

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Julian Larach

Marketing Associate

Emma Erion-Brewer

Manager, Marketing Analytics & Operations