Many medical institutions use inconvenient and outdated methods for maintaining medical data, including data for prescription drugs and health records. It also includes patient medical data and insurance information. Improper handling of data c
The Orange County Library System (OCLS) serves 1.2 million residents of the library district. The system is comprised of 16 locations - the Orlando Public Library and 15 branch locations. Although the library system has an extensive collection and offers very current technology, classes and other
Obtaining information or data is no longer a slow and tedious process. We are now in the era where loads of data or information is available at our fingertips. At the same time, there is a risk of information overload. Managers need ways to sort, compress, and use this newfound volume of informat
Blockchain is the technology created to support bitcoin transactions, and it has the potential to speed up the profitability of most businesses. Its cheerleaders say that it also improves the effectiveness of companies. They add that this boost happens most often with companies in the financial s
A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries and identify an actionable go
A client was planning to enter a well-established category for the first time. It was a category in which they did not have much internal expertise and they were the fourth or fifth brand to market. They recognized it was critica
Stratégir was one of the first organizations to develop virtual 3D shopping environments that use mobile eye tracking and life-sized shelves to realistically test products and packaging. Their methods offer survey respondents an extremely realistic virtual shopping experience, and allows f
Cimigo is an organization of 200 market research specialists working in offices all across Asia - including China, Hong Kong, India, Indonesia and Vietnam. They form lasting partnerships with the regions’ leading brands, using market research to deliver actionable brand insights.
A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during
Sometimes you can judge a book by its cover. Retailers, educational institutions, or any organizations that use catalogs to market their offerings know that, while the content inside matters, the most critical step to getting
Multicultural marketers need fresh understanding in the face of a rapidly changing American consumer profile. Join us as we challenge key assumptions about multicultural marketing and research to help your brand succeed in this dynamic.