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Brand Research | Brand Loyalty & Satisfaction

Market research vendors that study and evaluate levels of brand loyalty and brand satisfaction. Choose a company that assess brand interest and commitment of those who use a category and/or a brand within that category. Dedication to and satisfaction with a brand may be affected by marketing, advertising volume, promotion strategies, etc.

42 results are displayed in randomized alpha order, starting with "V", after featured listings.

Decision Point
Decision Point

Experienced researchers and marketers that thrive on providing solutions to complex issues. Experts in both quantitative and qualitative research.

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BrandIQ
BrandIQ

BrandIQ is a Los Angeles-based brand strategy, innovation & design firm that has full-service qualitative & quantitative market research capabilities

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Brandtrust
Brandtrust

Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges.

Read more about Brandtrust »
Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

Read more about Clearworks »

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Mobile Research - Stepping Ahead Mobile Research - Stepping Ahead

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Do you care about your customers? Really care? Do you care about your customers? Really care?

Judy Melanson, Chadwick Martin Bailey

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Customer Loyalty & Shareholder Value

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In order for customer loyalty initiatives to truly add wealth to an organization, those initiatives must be filtered through the lens of shareholder value. By using an Economic Profit approach, a company can begin the process of analyzing its customers, as well as its customer loyalty initiatives, based on shareholder value.

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Inside the Buy

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Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty.

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Advocacy and the Revenue Narrative: A Case Study

Don Ryan, Vice President, Technology Practice, Market Probe, Inc.

Don Ryan demonstrates the direct linkage between advocacy and measuring business performance. Ryan uses a 2011 survey of IT decision makers to illustrate Market Probe’s approach to using advocacy to measure customer experience and link it to specific financial and business outcomes, a methodology relevant across B2B and B2C sectors.

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College AMPlified: Decoding the Campus Experience

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College students represent one of the largest, most appealing – and elusive – consumer segments for marketers and brands. By establishing loyalty with college consumers early on, brands have the potential to gain loyal, lifelong customers. However, college students are increasingly difficult to reach - their expectations of brands are high, their needs as consumers are evolving, and they are extremely territorial and protective of their college community. So how exactly can brands reach and make a positive impact on today’s college market?

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