BrandIQ

BrandIQ is a leading Market Research Firm that specializes in quantitative and qualitative brand research, brand strategy, and innovation. Our overall approach is designed to uncover each layer of knowledge to get to the brand essence that is ownable and unique. We utilize proven frameworks as a lens to identify and develop attributes of emotional and social connections to your brand.

We are based in Los Angeles, but have worldwide reach and experience.

For 20+ years we’ve created innovative solutions that puts the customer first to uncover meaningful emotional, functional, and social needs. We collaborate with you to evolve your brand to offer something the customer cares deeply about.

There are no cookie-cutter solutions at BrandIQ. We only work with brands that see value in the uniqueness of our approach and want a bespoke experience for their core team and stakeholders.

We are passionate about building powerful and enduring connections between brands and their target audience. We design personalized and thoughtful insight roadmaps to craft actionable, data-driven, and consumer-centric strategizes based on human values and motivations.

Our 5 pillars that make BrandIQ Unique

1. Human Values and Motivations are core to understanding the "why" behind consumer actions, behaviors, and opinions
2. We build meaningful connections between your brand and your target audience
3. We put it all together, bridging the gaps between qual, quant, brand strategy, and innovation
4. Activation and Results Driven
5. Our partnership with our clients: nimble, flexible, transparent, passionate, and creative

Our skills and experience will guide you through a range of levers for success.

We are a Certified "B" Corporation AND Social Enterprise. @BCorporation.