BrandIQ

The decision to organize 19 Los Angeles Community Colleges, diverse departments, faculty members, and administrators to strategize and implement programs to improve Student Success and Equity was based on a number of wide-ranging socio-economic factors that are affecting the future of work and education, especially for traditionally disadvantaged students.

The first project from the Innovation Hub was an Allied Health Noncredit CNA Program, which was a direct response to the community need for first-line healthcare workers in the Los Angeles area, the need to reduce equity gaps for low-income students, and the desire to increase health equity outcomes for patients of different cultures, experiences, and backgrounds.

Lift to Rise is a non-profit focused on identified measurable performance indicators. The leading KPI is HOUSING STABILITY in the Coachella Valley.

The Challenge: Launch Lift to Rise as a credible and impactful non-profit, tackling California based social issues.

Nearly 1.4 million nonprofits try to invent independent solutions and initiatives to eradicate social problems. However, no single organization is responsible for any major social problem, nor can any single organization cure it.

Isolated initiatives ARE NOT the best way to solve social problems in today’s complex and interdependent world.

A long-term client is in the ice cream business, a category where the competition is always diligently building their own robust feedback loops and checking on strategy. There is no room for “yesterday’s techniques” if our client wants to stay ahead of the game.

Our Brand Tracker started with a narrow focus, looking at one core legacy brand in one category segment. We quickly realized the category was highly dynamic, so we began – and continue – to examine the distinct spaces that brands cluster in, how those have changed over time, and how our clients’ brands play in these spaces.