Creating A Collective Impact Non-Profit

Lift to Rise is a non-profit focused on identified measurable performance indicators. The leading KPI is HOUSING STABILITY in the Coachella Valley.

The Challenge: Launch Lift to Rise as a credible and impactful non-profit, tackling California based social issues.

BrandIQ identified the target market, viable stakeholders, and the donors that matter most. Through a series of convenings and community-based listening groups, we developed a brand strategy, positioning, brand identity, and the name and logo for Lift to Rise

1. BrandIQ uncovered the aspirations, needs, and hidden motivations of the most marginalized, diverse residents in the Coachella Valley. Ultimately, Lift to Rise has positioned themselves with a meaningfully polished presence on top of a fully optimized engagement strategy for communities and stakeholders. Lift to Rise is implementing the plan to build 10,000 units of affordable housing in the Coachella Valley by 2028.
2. Given our work, BrandIQ’s CCO – Chris Kennen was asked to serve on their Board of Directors.
3. More on Life to Rise: https://lifttorise.org/