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Qualitative Marketing Research Services

Market research agencies providing qualitative marketing research services. Review companies using qualitative research methodologies, deemed to be subjective, that are designed to obtain information from a relatively small, non-quantifiable sample.

102 results are displayed in randomized alpha order, starting with "S", after featured listings.

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New eBook From Doyle Research

Doyle Research: A Division of 2020 Research

Doyle Research Associates announced the release of the 2018 Guide to Qualitative Methods, a 15-page eBook that can be downloaded for free from the firm’s website.

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W5 Thought Piece - Dinner Discussion Groups

W5

Dinner Discussion Groups take a traditional research methodology in a new direction by conducting exploratory qualitative research in a new environment, bringing recruited participants, professional moderators, and client stakeholders together in a private, yet familiar setting. The result is a casual, interactive discussion that fosters deep exploration and a free-flowing discussion centered on themes, trends, and larger cultural phenomena often glossed over in traditional focus groups. They also provide an opportunity for client stakeholders to get closer than usual to their consumers.

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