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Qualitative Marketing Research Services

Market research agencies providing qualitative marketing research services. Review companies using qualitative research methodologies, deemed to be subjective, that are designed to obtain information from a relatively small, non-quantifiable sample.

91 results are displayed in randomized alpha order, starting with "W", after featured listings.

Civicom
Civicom

Virtual IDIs, focus groups, online forums, private online communities, and mobile telephone and video research technologies to marketing researchers

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WBA Research
WBA Research

Full-service, custom market research firm specializing in customer satisfaction, communication and advertising research. In-house interviewing staff.

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Related Articles

W5 Thought Piece - Dinner Discussion Groups

W5

Dinner Discussion Groups take a traditional research methodology in a new direction by conducting exploratory qualitative research in a new environment, bringing recruited participants, professional moderators, and client stakeholders together in a private, yet familiar setting. The result is a casual, interactive discussion that fosters deep exploration and a free-flowing discussion centered on themes, trends, and larger cultural phenomena often glossed over in traditional focus groups. They also provide an opportunity for client stakeholders to get closer than usual to their consumers.

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The 2016 Guide to Qualitative Research Methods

Doyle Research Associates, Inc.

Download your FREE eBook today! Over the past 10 years, the qualitative toolkit has vastly increased with the incorporation of online and mobile methods, as well as social media. The change has brought with it significant benefits and the ability to conduct research that was simply not possible before. Today’s options include: • In-person • Online • Mobile • Ethnographies • And more… The 2016 Guide to Qualitative Research Methods will help corporate researchers navigate these options and learn how and when to best use t

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A Guide to Qualitative Path-to-Purchase Research

Doyle Research

Download your FREE eBook today!


Path-to-Purchase qualitative research creates insights that impact your brand, your product, your pricing, your packaging, and your distribution strategies. No other type of marketing research produces a more holistic picture of your customer, and how they go about choosing to buy (or not buy) your product or service.


Today, the consumers’ Path-to-Purchase for even the simplest product is complicated by new media, social influences, technology, and distribution channels. Fully understanding their Path-to-Purchase usually requires several different qualitative marketing research approaches.

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