Thrivable

Marcus Thomas, an international ad agency and recognized leader in creative, media, PR, social media, digital strategy, and technology, was preparing for a high-stakes Agency of Record (AOR) pitch. To build a compelling case for a new diabetes medical device, they needed rapid, high-quality insights from healthcare professionals (HCPs), specifically physicians and educators specializing in diabetes. These expert perspectives were essential to shaping a winning strategy, developing product positioning, and crafting compelling messaging for the pitch.

Marcus Thomas faced a common yet difficult hurdle, securing high-quality insights from a targeted group of healthcare professionals (HCPs) within an extremely tight timeframe to build a winning pitch. They needed insights from physicians and educators specializing in diabetes, to ensure their strategy was rooted in expert perspectives. However, traditional recruitment methods can be slow, and as a representative from Marcus Thomas noted, connecting with HCPs, especially a very specific subset, is never easy. 

Beyond access, they needed a research partner who could do more than just recruit respondents. They welcomed Thrivable’s category expertise. They needed guidance on how to structure the research effectively to extract the most valuable insights. That’s why they turned to Thrivable, a partner that could deliver both speed and expertise, ensuring they spoke with the right HCPs and asked the right questions to keep their pitch on track.