Thrivable

Thrivable is the strategic patient insights partner for life sciences and healthcare organizations in the cardiometabolic space.

Quantitative Research

Qualitative Research

Panels / Communities

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Last updated on February 23rd, 2026

Why choose Us

Strategic research studies

Market monitoring insights

Built-in patient access

Speed with rigor

Proven healthcare expertise

Features and attributes

What is Thrivable?

Thrivable is the strategic patient insights partner for life sciences and healthcare organizations in the cardiometabolic space. We uncover what truly drives patient behavior, so teams can increase adoption, improve retention, and make decisions with confidence. By delivering trustworthy, data-backed insights grounded in the voice of the patient, we bring lived experience directly into healthcare decision-making, helping organizations move beyond assumptions and act with clarity.


Thrivable provides the following products:


Strategic Research Studies - Incorporate the voice of your target patient into your annual learning plan using a mix of planned and on-demand pulse, quantitative, and qualitative research projects.


Market Monitoring - Truly understand how patients are impacted by receiving continuous insights about your target patient behaviors as market dynamics change, all with little effort on your end.


Patient Communities - Get richer feedback than traditional research by conducting async interviews and focus groups with your target patient audience.

Thrivable Recognition & Certifications

HIPAA Compliant

Thrivable Services and Expertise

Thrivable Client Projects and Success Stories

1 result

How Thrivable Helped an Agency Move Faster and Smarter in Preparation for their AOR Pitch

Marcus Thomas, an international ad agency and recognized leader in creative, media, PR, social media, digital strategy, and technology, was preparing for a high-stakes Agency of Record (AOR) pitch. To build a compelling case for a new diabetes medical device, they needed rapid, high-quality insights from healthcare professionals (HCPs), specifically physicians and educators specializing in diabetes. These expert perspectives were essential to shaping a winning strategy, developing product positioning, and crafting compelling messaging for the pitch.


Marcus Thomas faced a common yet difficult hurdle, securing high-quality insights from a targeted group of healthcare professionals (HCPs) within an extremely tight timeframe to build a winning pitch. They needed insights from physicians and educators specializing in diabetes, to ensure their strategy was rooted in expert perspectives. However, traditional recruitment methods can be slow, and as a representative from Marcus Thomas noted, connecting with HCPs, especially a very specific subset, is never easy. 


Beyond access, they needed a research partner who could do more than just recruit respondents. They welcomed Thrivable’s category expertise. They needed guidance on how to structure the research effectively to extract the most valuable insights. That’s why they turned to Thrivable, a partner that could deliver both speed and expertise, ensuring they spoke with the right HCPs and asked the right questions to keep their pitch on track.

Read the case study

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Thrivable offers.

Prepared by Greenbook editors. Technology was used in the editorial process.

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