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Thrivable

Thrivable is a patient insights ecosystem that enables healthcare organizations to make faster, confident, patient-centered decisions.

Panels / Communities

Quantitative Research

Recruiting

Featured in "Buyer's Guides"

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Last updated on October 6th, 2025

Why choose Us

Quick and easy access to real patients

Market research support

Clinical trial recruitment

The most trusted insights in the industry

Access to 100,000+ patients living with chronic conditions

Features and attributes

Asynchronous platform

Chatbots for recruitment

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Intercept sampling

Marketplace / Programmatic

Mobile platform

Mobile UX and accessibility

Panel / Panel management

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative recruitment

Research communities

Respondent experience tools

Sample blend & targeting by AI

Social networks

Synchronous platform

Synthetic sampling

Target feasibility estimates

Templated & automated testing

Transcription quality

Visual analysis tools

What is Thrivable?

Thrivable is a patient insights ecosystem that helps healthcare organizations move beyond gut feel to make faster, more confident, patient-centered decisions. Established in 2019, Thrivable delivers real-time patient narratives and seamlessly enables deeper research, clinical validation, and trial recruitment, all in one platform.


We’ve built a panel of more than 100,000 patients living with chronic conditions and have generated over 1,000,000 insights to date. Trusted by leading medtech, pharmaceutical, and healthcare agencies, our platform integrates fraud detection and quality assurance tools, ensuring data healthcare leaders can rely on.


Customers use Thrivable for:

  1. WhyRx Patients Insights Platform - We deliver real-time patient insights with verified profiles and rich attributes, helping organizations uncover needs, track sentiment, and accelerate decisions.
  2. Market Research Services - We help healthcare teams run quantitative and qualitative studies using verified patient panels and access insights from patients across chronic conditions with AI-powered tools.
  3. Clinical Research Recruitment - We help sponsors and CROs accelerate clinical trial enrollment by connecting them with pre-qualified, engaged patients from our large, ready-to-participate database.
  4. Human Factors Recruitment - We connect medical device teams with qualified patients and caregivers to participate in human factors studies, ensuring products are tested in real-world scenarios for safety, usability, and effectiveness.
  5. HCP Market Research - We give healthcare teams access to a panel of certified diabetes HCPs to conduct research, gather expert insights, and support data-driven decisions in diabetes care.


Organizations that use Thrivable are:

  1. Pharmaceutical companies
  2. MedTech companies
  3. Digital health companies
  4. CROs and clinical trial sites
  5. Market research agencies
  6. Healthcare advertising agencies


Patient Panels:

  1. Diabetes
  2. Obesity
  3. Mental health
  4. Sleep apnea
  5. Heart disease
  6. Rheumatoid arthritis
  7. Kidney sisease

Recognition

HIPAA Compliant

Services and Expertise

Client Projects and Success Stories

1 result

How Thrivable Helped an Agency Move Faster and Smarter in Preparation for their AOR Pitch

Marcus Thomas, an international ad agency and recognized leader in creative, media, PR, social media, digital strategy, and technology, was preparing for a high-stakes Agency of Record (AOR) pitch. To build a compelling case for a new diabetes medical device, they needed rapid, high-quality insights from healthcare professionals (HCPs), specifically physicians and educators specializing in diabetes. These expert perspectives were essential to shaping a winning strategy, developing product positioning, and crafting compelling messaging for the pitch.


Marcus Thomas faced a common yet difficult hurdle, securing high-quality insights from a targeted group of healthcare professionals (HCPs) within an extremely tight timeframe to build a winning pitch. They needed insights from physicians and educators specializing in diabetes, to ensure their strategy was rooted in expert perspectives. However, traditional recruitment methods can be slow, and as a representative from Marcus Thomas noted, connecting with HCPs, especially a very specific subset, is never easy. 


Beyond access, they needed a research partner who could do more than just recruit respondents. They welcomed Thrivable’s category expertise. They needed guidance on how to structure the research effectively to extract the most valuable insights. That’s why they turned to Thrivable, a partner that could deliver both speed and expertise, ensuring they spoke with the right HCPs and asked the right questions to keep their pitch on track.

Read the case study

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Thrivable offers.

Prepared by Greenbook editors. Technology was used in the editorial process.

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