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Strategic Research

Market research businesses conducting strategic research. Locate a company offering research services designed to generate information used to develop a strategic marketing plan for a product or service. Information collected can provide insights into its competitive advantages, a profile of its best prospects, and communication opportunities.

57 results are displayed in randomized alpha order, starting with "D", after featured listings.

EFG Worldwide
EFG Worldwide

USA Full-service one-stop shop for Global quantitative and qualitative fieldwork insights. Top 25 Global Research Firm, large in-house capabilities.

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GfK
GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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How to reach new audiences online How to reach new audiences online

CLS Lexi-tech

Seeking to offer insights and thought leadership to new audiences online, a leading UK asset manager was launching an innovative new website. This would be a “content-hungry” site, requiring considerable editorial resources. The asset manager decided to enlist a language services partner to help it cope with this task.

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Onboarding for Success Onboarding for Success

Camille Nicita, Chief Operating Officer, Gongos Research

Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago.

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Why I Still Love Conjoint

Sawtooth Technologies Consulting Group

Conjoint analysis, also referred to as discrete choice, has been in use for decades. What has led to its popularity? Why does it keep researchers, academicians, and research end-users engaged? In short, why do we still love conjoint?

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Market Research in China’s 2nd Tier Cities Market Research in China’s 2nd Tier Cities

Labbrand

Experts on China have agreed the economy must change from an export-oriented to a consumer-oriented economy. This article discusses a study aimed at understanding 2nd tier markets that revealed insights on conducting research in less developed areas of China.

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Conducting A Strategic Intelligence Audit Conducting A Strategic Intelligence Audit

Ruth Stanat, President, SIS International Research

This presentation from SIS International Research shares fundamental information about a Strategic Information Audit - the value, process, methods, and output.

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Market Segmentation: One Method, Four Examples Market Segmentation: One Method, Four Examples

Rajan Sambandam, TRC

Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results.

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A Practical Guide To Market Segmentation A Practical Guide To Market Segmentation

Paul Hague, Director, B2B International

There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper.

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