Alternate Routes is a research and strategy company - specialists in solving challenging marketing problems through impactful research insights.
Featured in 2025 Buyer's Guide for Brand Research Solutions
Projects led by partners
Anchored in strategy
All research is bespoke
Wide range of industries
23-year old company
Asset management
Behavioral capabilities
Brand management
Brand monitoring
Collaboration & workflow
Custom tracking surveys
Image identification
Natural language queries
Omnibus brand tracking
Proprietary data
Real-time tracking & alerts
Syndicated brand panels
Alternate Routes conducts research... But we don’t think like researchers.
We don’t begin by asking about research... We start from the end and work backward. What are you looking to accomplish?
We don’t think research tells you the answers... Research gives you the insights that lead you to the solution.
Alternate Routes is Research + Strategy - specialists in solving challenging marketing problems through impactful research insights.
Our breadth of experience and 25 years as a company gives us unique perspective.
When the path is not as clear, when there are big questions, when the stakes are higher, when going about it the same way won’t work... Get off the beaten path, and choose Alternate Routes.
Explore market research solutions, industries, markets, and business issues covered by Alternate Routes, Inc.
Research Services
Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Alternate Routes, Inc. offers.
Prepared by Greenbook editors. Technology was used in the editorial process.