- Partner & Founder
Use Alternate Routes to get more out of your qualitative research. Traditional qualitative research doesn't go deep enough. It is often just a question-and-answer session with respondents, ultimately yielding little more than surface reactions. We conduct qualitative research differently, engaging consumers in new ways to get deeper insight and understanding that goes beyond what typical qualitative methods yield. You'll see a difference in our analysis as well. As a research and strategy company, we are skilled in making research meaningful and actionable. Get off the beaten path, take Alternate Routes instead.
531 Main St. , # 100
El Segundo, California, 90245-3006
United States of America, Los Angeles (CA)