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Alternate Routes, Inc.

Alternate Routes is a research and strategy company - specialists in solving challenging marketing problems through impactful research insights.

Qualitative Research

Quantitative Research

Consulting

Featured in 2025 Buyer's Guide for Brand Research Solutions

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Last updated on October 13th, 2025

Why choose Us

Projects led by partners

Anchored in strategy

All research is bespoke

Wide range of industries

25-year old company

Features and attributes

Asset management

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Custom tracking surveys

Image identification

Natural language queries

Omnibus brand tracking

Proprietary data

Real-time tracking & alerts

Syndicated brand panels

What is Alternate Routes, Inc.?

Alternate Routes conducts research... But we don’t think like researchers.

We don’t begin by asking about research... We start from the end and work backward. What are you looking to accomplish?

We don’t think research tells you the answers... Research gives you the insights that lead you to the solution.

Alternate Routes is Research + Strategy - specialists in solving challenging marketing problems through impactful research insights.

Our breadth of experience and 25 years as a company gives us unique perspective.

When the path is not as clear, when there are big questions, when the stakes are higher, when going about it the same way won’t work... Get off the beaten path, and choose Alternate Routes.

Services and Expertise

INFO

531 Main St.

# 100

El Segundo, CA,
United States

90245

Metro: Los Angeles (CA)

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Mike Zarneke

Partner & Founder

Lance Bustrum

Partner & Founder

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Alternate Routes, Inc. offers.

Prepared by Greenbook editors. Technology was used in the editorial process.

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