
"The way PARAGRAPH presents insights and gets the whole team aligned is absolutely best in class." - VP Insights/Analytics, Buffalo Wild Wings
Read more about The PARAGRAPH Project »Market research providers of strategic research in market segmentation. Look for companies providing research used to describe the types of customers within a market. By using a combination of mathematical techniques and research methods, customers can be grouped for example according to needs, wants, attitudes, habits, and/or behaviors.
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"The way PARAGRAPH presents insights and gets the whole team aligned is absolutely best in class." - VP Insights/Analytics, Buffalo Wild Wings
Read more about The PARAGRAPH Project »Provoke Insights is a full service market research firm that specializes in consumer, branding, advertising, media, and content marketing initiatives.
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An award-winning optical technology company was planning its launch for its smart device in the United States, as well as across the glob ...
Read this Case StudyB2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies.
Read more about B2B International »Make confident decisions with Decision Point - experienced researchers and marketers specializing in ethnographies, advanced analytics and marketing.
Read more about Decision Point »We are a family-owned, full service provider of custom research that helps businesses make smarter strategic choices to achieve stronger growth.
Read more about Beta Research Corporation »Strategic market research for Business-to-Business and Industrial Markets. The Go-to-Firm for Go-to-Market Strategy. Worldwide data collection,
Read more about Geo Strategy Partners »Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.
Read more about TRC »Clients rely on us for insights, intercepts, audits, report development, marketing & concept testing, conjoint, satisfaction research, staffing.
Read more about 1 GOLD RESEARCH INC »Gold Customer Journey Mapping™provides an excellent way to understand customers’ thoughts and activities as they move on their path-to-purchase.
Learn more about Gold Customer Journey Mapping™Market Insights, Innovation, Experience Design, Customer Experience.
Read more about Phase 5 »RED C has an unbeatable team, with the perfect balance of creativity, experience and quality. As your research partner we help you see clearly.
Read more about RED C Research & Marketing Ltd »Full-service market research agency, offering user-based customized qualitative and quantitative research to support effective business decisions.
Read more about Relevant Insights, LLC »Leading custom research firm serving the financial services, technology, e-commerce, education, travel and associations sectors
Read more about Rockbridge Associates »rsg: focused on uncovering the unconscious and emotional drivers to understand behaviour. Advanced analytics, and the latest technology and platforms.
Read more about rsg (research strategy group inc.) »Ruby Cha Cha is a full service, boutique insight and planning agency delivering incisive creative thinking and actionable results.
Read more about Ruby Cha Cha Pty Ltd »Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century.
Read more about Russell Research »We're a savvy and nimble marketing research firm with broad expertise and a deep relationship focus. We take a very mindful approach with our clients.
Read more about Sikora & Associates »SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
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Blockchain and the Internet of Things
This technology can revolutionize the way everything works. This dramatic shift will incl ...
Read this Case StudyDedicated to providing actionable and creative solutions to the most challenging marketing questions. Offering full service U.S. and international.
Read more about Strategic Insights, Inc. »Synergia is a full service research firm (quantitative and qualitative) specializing in the Hispanic and Multicultural consumer markets.
Read more about Synergia »By combining market research with psychology, neuroscience, and behavioral science, we reveal the consumer and customer insights that grow brands.
Read more about Thriveplan »As business enterprises attempt to find clarity in the ever-evolving world of people-based marketing data, Acxiom®, the data foundation for the world's best marketers, and Luth Research today announced a joint solution for marketers and their supporting agencies that enables more targeted omnichannel marketing with an end-to-end, privacy-compliant solution.
Read more »Segmentation is an analytical process that identifies key segments within a target market and determines which segments are of higher or lower priority for a brand. Segmentation is a powerful tool providing a strategic perspective on the ways distinct segments of current and potential consumers are defined and understood based on shared category behaviors, attitudes, and underlying motivations and inhibitors. Understanding consumers’ motivations for purchasing, supporting, and spreading the word about a brand or product is a fundamental business challenge—often preceding effective brand positioning, marketing strategy, and communications tactics.
Read more »Customer segmentation studies provide a great deal of strategic value, but that value often goes unrealized because organizations struggle to implement them effectively. Learn the top 5 must-dos to ensure your segmentation study is actionable and allows marketing and product teams to quickly make impactful decisions.
Read more »This article will outline strategies for taking full advantage of market research initiatives from multiple sources in order to create comprehensive action plans that will have real results in real market scenarios.
Read more »Seven Steps for Segmentation Success
Read more »Learn how market segmentation is changing and how to achieve effective segmentation that drives action and results in today's landscape.
Read more »This article will be a discussion of segmentation and clustering methods. Finding the best segmentation requires careful attention to strategic goals and is a process of exploring numerous alternatives until the best one emerges.
Read more »New perspectives complement the knowledge gleaned from traditional research. Open the door to fresh, deep insights by getting out from behind the glass, minimizing bias and engaging participants in new ways.
Read more »Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of product, positioning, and messaging strategies to reach the target segments.
Read more »Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.
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A small Southeastern (U.S.) city planned to position itself as a vibrant destination that wou ...
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Maple Leaf had recently acquired Schneiders, their top competitor. They needed to retain the ...
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In 2007, Enterprise completed the largest acquisition ever in the car rental business by buyi ...
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The M&M Meat Shops brand was tired. It had retained its original, core consumer group but ...
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Learn more about EurekaFacts10 million consumers in 95 countries. VIGA provides global audience research. We have the techno ...
Learn more about VIGAWe’ve been conducting best-in-class brand health tracking predominantly in CPG and the restauran ...
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