Market Segmentation - Market Research Firms

Strategic Research | Market Segmentation

Market research providers of strategic research in market segmentation. Look for companies providing research used to describe the types of customers within a market. By using a combination of mathematical techniques and research methods, customers can be grouped for example according to needs, wants, attitudes, habits, and/or behaviors.

91 results are displayed in randomized alpha order, starting with "R", after featured listings.

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Geo Strategy Partners

Telephone: (770) 650-8495 Area: Atlanta , Georgia

Strategic market research for Business-to-Business and Industrial Markets. The Go-to-Firm for Go-to-Market Strategy.

Read more about Geo Strategy Partners »

B2B International

Telephone: (914) 761-1909 Area: White Plains , New York

B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies.

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Provoke Insights

Telephone: 212-653-8819 Area: NY , New York

Provoke Insights is a full service market research firm & brand strategy firm that helps brands navigate through today’s cluttered marketing space.

Read more about Shapiro+Raj »

Sikora & Associates

Telephone: 206-384-1945 Area: Seattle , Washington

We're a savvy and nimble marketing research firm with broad expertise and a deep relationship focus. We take a very mindful approach with our clients.

Read more about Sikora & Associates »

SIRS (Strategic Intelligence Research Services)

Telephone: 8594790873 Area: Covington , Kentucky

An award-winning quantitative and qualitative full-service market research and consulting company

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[Webinar Recording] Mosaic: Integrate Marketing Segmentation with Research Now’s Panel Data to Fuel Customer Intelligence

Experian and Research Now

Media August, 2017

View the recording to learn about effectively integrating data to uncover deeper audience insights and execute marketing strategy and execution with confidence.

Integrating Data into a Holistic View

Customer Lifecycle, LLC

Article June, 2015

This article will outline strategies for taking full advantage of market research initiatives from multiple sources in order to create comprehensive action plans that will have real results in real market scenarios.

7 Steps for Segmentation Success

Rajan Sambandam

White Paper February, 2015

Seven Steps for Segmentation Success

W5 on Segmentation

White Paper July, 2014

Market segmentation allows you to identify those who are likely to benefit from your products and services and those who are not viable prospects. This white paper illustrates the benefits of segmentation research for a variety of marketing needs.

[Webinar] Rethinking Market Segmentation: Achieving Effective Segmentation to Drive Action and Results

ORC International

Article May, 2014

Learn how market segmentation is changing and how to achieve effective segmentation that drives action and results in today's landscape.

Technical Discussion of Segmentation and Clustering Methods

Customer Lifecycle, LLC

Article April, 2014

This article will be a discussion of segmentation and clustering methods. Finding the best segmentation requires careful attention to strategic goals and is a process of exploring numerous alternatives until the best one emerges.

A New Lens On Your Target Market

Dorothy Hildebrand, Leap Research & Innovation

Article September, 2013

New perspectives complement the knowledge gleaned from traditional research. Open the door to fresh, deep insights by getting out from behind the glass, minimizing bias and engaging participants in new ways.

Multidimensional Segmentation

Decision Analyst

Article July, 2013

Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of product, positioning, and messaging strategies to reach the target segments.

Predictive Segmentation Enables Optimal Targeting of Your Customer Database

Customer Lifecycle, LLC

Article May, 2013

Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

Segmentation Overview

Customer Lifecycle, LLC

White Paper February, 2013

The decision of which buyers to pursue is among the most important that a company will make. A segmentation study is critical in making this decision. The core of the analysis in a segmentation study consists of the following steps.