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Strategic Research | Market Segmentation

Market research providers of strategic research in market segmentation. Look for companies providing research used to describe the types of customers within a market. By using a combination of mathematical techniques and research methods, customers can be grouped for example according to needs, wants, attitudes, habits, and/or behaviors.

64 results are displayed in randomized alpha order, starting with "W", after featured listings.

TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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W5
W5

W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies.

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BrandIQ
BrandIQ

BrandIQ provides consumer-driven insights that are a direct catalyst for transformational change.

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BuzzBack

BuzzBack’s techniques have helped hundreds of brands better connect to consumers, break through marketing challenges and fast-track innovation.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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Integrating Data into a Holistic View Integrating Data into a Holistic View

Customer Lifecycle, LLC

This article will outline strategies for taking full advantage of market research initiatives from multiple sources in order to create comprehensive action plans that will have real results in real market scenarios.

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W5 on Segmentation W5 on Segmentation

W5

Market segmentation allows you to identify those who are likely to benefit from your products and services and those who are not viable prospects. This white paper illustrates the benefits of segmentation research for a variety of marketing needs.

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A New Lens On Your Target Market A New Lens On Your Target Market

Dorothy Hildebrand, Leap Research & Innovation

New perspectives complement the knowledge gleaned from traditional research. Open the door to fresh, deep insights by getting out from behind the glass, minimizing bias and engaging participants in new ways.

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Multidimensional Segmentation Multidimensional Segmentation

Decision Analyst

Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of product, positioning, and messaging strategies to reach the target segments.

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Predictive Segmentation Enables Optimal Targeting of Your Customer Database Predictive Segmentation Enables Optimal Targeting of Your Customer Database

Customer Lifecycle, LLC

Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

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Segmentation Overview Segmentation Overview

Customer Lifecycle, LLC

The decision of which buyers to pursue is among the most important that a company will make. A segmentation study is critical in making this decision. The core of the analysis in a segmentation study consists of the following steps.

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Research with Boomers and Seniors: 3 things you need to know Research with Boomers and Seniors: 3 things you need to know

Doyle Research Associates, Inc.

With ever-increasing longevity, Baby Boomer and Senior populations continue to grow at an incredible pace. Their careers are lasting longer, they are more active than ever before, and enjoy more disposable income than their predecessors. As you think through your strategy for including Boomers and Seniors in qualitative research, there are a few considerations to ensure you get the most out of your engagement with these groups.

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