GreenBook, The Guide for Buyers of Marketing Research.

Customer Lifecycle, LLC

Article June, 2015

This article will outline strategies for taking full advantage of market research initiatives from multiple sources in order to create comprehensive action plans that will have real results in real market scenarios.

Rajan Sambandam

White Paper February, 2015

Seven Steps for Segmentation Success

W5

White Paper July, 2014

Market segmentation allows you to identify those who are likely to benefit from your products and services and those who are not viable prospects. This white paper illustrates the benefits of segmentation research for a variety of marketing needs.

ORC International

Article May, 2014

Learn how market segmentation is changing and how to achieve effective segmentation that drives action and results in today's landscape.

Customer Lifecycle, LLC

Article April, 2014

This article will be a discussion of segmentation and clustering methods. Finding the best segmentation requires careful attention to strategic goals and is a process of exploring numerous alternatives until the best one emerges.

Dorothy Hildebrand, Leap Research & Innovation

Article September, 2013

New perspectives complement the knowledge gleaned from traditional research. Open the door to fresh, deep insights by getting out from behind the glass, minimizing bias and engaging participants in new ways.

Decision Analyst

Article July, 2013

Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of product, positioning, and messaging strategies to reach the target segments.

Customer Lifecycle, LLC

Article May, 2013

Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

Glenn Weissman, VP Business Development & Marketing, Ebony Systems

Article April, 2013

As American marketers, we love to segment populations, and assign definitions and labels to reflect those segments. Segmentation enables us to drill down identities to a minute and finite level in order to tailor marketing initiatives to micro levels in the hope of increasing response, enabling conversions and motivating people to take a particular action.

TRC

Media April, 2013

Bob Hull from TRC talks about a market research technique for market segmentation and ways of improving them.