GreenBook, The Guide for Buyers of Marketing Research.

Customer Lifecycle, LLC

Article June, 2015

This article will outline strategies for taking full advantage of market research initiatives from multiple sources in order to create comprehensive action plans that will have real results in real market scenarios.

Rajan Sambandam

White Paper February, 2015

Seven Steps for Segmentation Success

W5

White Paper July, 2014

Market segmentation allows you to identify those who are likely to benefit from your products and services and those who are not viable prospects. This white paper illustrates the benefits of segmentation research for a variety of marketing needs.

ORC International

Article May, 2014

Learn how market segmentation is changing and how to achieve effective segmentation that drives action and results in today's landscape.

Customer Lifecycle, LLC

Article April, 2014

This article will be a discussion of segmentation and clustering methods. Finding the best segmentation requires careful attention to strategic goals and is a process of exploring numerous alternatives until the best one emerges.

Dorothy Hildebrand, Leap Research & Innovation

Article September, 2013

New perspectives complement the knowledge gleaned from traditional research. Open the door to fresh, deep insights by getting out from behind the glass, minimizing bias and engaging participants in new ways.

Decision Analyst

Article July, 2013

Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of product, positioning, and messaging strategies to reach the target segments.

Customer Lifecycle, LLC

Article May, 2013

Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

Customer Lifecycle, LLC

White Paper February, 2013

The decision of which buyers to pursue is among the most important that a company will make. A segmentation study is critical in making this decision. The core of the analysis in a segmentation study consists of the following steps.

Doyle Research Associates, Inc.

Article October, 2012

With ever-increasing longevity, Baby Boomer and Senior populations continue to grow at an incredible pace. Their careers are lasting longer, they are more active than ever before, and enjoy more disposable income than their predecessors. As you think through your strategy for including Boomers and Seniors in qualitative research, there are a few considerations to ensure you get the most out of your engagement with these groups.