Cognito

Our methodological toolkit includes the best practices of qualitative, quantitative, and hybrid methods to develop the clarity you need.

We provide you with clear, actionable, and easy-to-digest reports. You get analysis, synthesis, and more that is tailored to your team's needs and expectations, streamlining the process of integrating our findings into your business plan. In short, we craft a story around the business questions you ask us to investigate.

Some of our Qualitative Methods include:
**Contextual inquiry and ethnographic techniques
**Focus group moderation
**In-depth interviewing
**Friendship pairs and parent-child dyads/triads
**End user/usability assessments
**Retail shop-alongs
**Eye-tracking

**Cognito has experienced moderators, who bring not just their moderating skills to the table, but add a wealth of industry expertise.

Our project management and on-site skills are second-to-none.

We have a full suite of quantitative methodologies at your disposal to help answer those business questions that require more data. We design all surveys from the ground up in direct consultation with you, and we have reliable sample and programming partners who are capable of recruiting and fielding phone, online, mobile and multi-modal surveys

All of our analytics are handled in-house by a team where each individual brings decades of experience. Beyond just summaries, we provide advanced analytic methods, which might include:
**Discrete choice and conjoint modeling
**Custom web-based and Excel-based simulators
**Game theory applications
**Market segmentation
**Decision tree analysis
**TURF analysis
**Correspondence analysis and mapping
**Multiple regression analyses
**Demand forecasting
**Bayesian network analyses

Big data predictive analytics is also in our wheelhouse. We'll can help you find insights that survey data alone cannot.