Analytical Services | Segmentation

Market research companies offering segmentation analytical services. Quickly choose a provider of this statistical technique used to identify groups of consumers within a category based on attitudes and/or behavior. A consumer or market segments are internally homogene (in a way meaningful for the business in question) while being externally heterogene. Segmentation can be an important consideration in developing brand strategy.

36 results are displayed in randomized alpha order, starting with "D", after featured listings.

Kelton
Kelton

Kelton Global combines research with creativity to help businesses uncover new paths to growth.

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Gongos
Gongos

Gongos is shaping the future with a new trifecta for organizations—changing the conservation from market research to decision intelligence.

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Infotools
Infotools

Infotools is a software and services provider, with particular expertise in processing, analyzing, visualizing and sharing market research data.

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QSA
QSA

Hybrid full service research featuring sophisticated techniques for design, analysis and visualization + consultation. Work directly with principals.

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RTi Research
RTi Research

Full service Top 50 MR agency with 30+ yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

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Related Articles

W5 on Segmentation

W5

Segmentation is an analytical process that identifies key segments within a target market and determines which segments are of higher or lower priority for a brand. Segmentation is a powerful tool providing a strategic perspective on the ways distinct segments of current and potential consumers are defined and understood based on shared category behaviors, attitudes, and underlying motivations and inhibitors. Understanding consumers’ motivations for purchasing, supporting, and spreading the word about a brand or product is a fundamental business challenge—often preceding effective brand positioning, marketing strategy, and communications tactics.

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5 Must-Dos to Get the Most Out of Customer Segmentation Research

Rockbridge Associates

Customer segmentation studies provide a great deal of strategic value, but that value often goes unrealized because organizations struggle to implement them effectively. Learn the top 5 must-dos to ensure your segmentation study is actionable and allows marketing and product teams to quickly make impactful decisions.

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Predictive Segmentation Enables Optimal Targeting of Your Customer Database Predictive Segmentation Enables Optimal Targeting of Your Customer Database

Customer Lifecycle, LLC

Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

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Segmentation Overview Segmentation Overview

Customer Lifecycle, LLC

The decision of which buyers to pursue is among the most important that a company will make. A segmentation study is critical in making this decision. The core of the analysis in a segmentation study consists of the following steps.

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Research with Boomers and Seniors: 3 things you need to know Research with Boomers and Seniors: 3 things you need to know

Doyle Research Associates, Inc.

With ever-increasing longevity, Baby Boomer and Senior populations continue to grow at an incredible pace. Their careers are lasting longer, they are more active than ever before, and enjoy more disposable income than their predecessors. As you think through your strategy for including Boomers and Seniors in qualitative research, there are a few considerations to ensure you get the most out of your engagement with these groups.

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Being Smart about Mobile Being Smart about Mobile

Labbrand

There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and informed brand strategy.

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