Market research companies offering segmentation analytical services. Quickly choose a provider of this statistical technique used to identify groups of consumers within a category based on attitudes and/or behavior. A consumer or market segments are internally homogene (in a way meaningful for the business in question) while being externally heterogene. Segmentation can be an important consideration in developing brand strategy.
Client industry / audience: Data & Analytics,Consulting,Full Service
One rural Indiana region is highlighted as the international leader of a specific medical industry. The community benefits of such an honor can be momentous but trepidation exists about the monopolistic effect of total reliance on one industry. A
Client industry / audience: Data Collection,Full Service,International
SIS International Research sought to understand the main drivers within the travel insurance industry to identify key market opportunities per major segment for insurance companies. SIS conducted in-depth interviews operating throughout the pipeli
Customer segmentation studies provide a great deal of strategic value, but that value often goes unrealized because organizations struggle to implement them effectively. Learn the top 5 must-dos to ensure your segmentation study is actionable and al
This article will be a discussion of segmentation and clustering methods. Finding the best segmentation requires careful attention to strategic goals and is a process of exploring numerous alternatives until the best one emerges.
Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easi
With ever-increasing longevity, Baby Boomer and Senior populations continue to grow at an incredible pace. Their careers are lasting longer, they are more active than ever before, and enjoy more disposable income than their predecessors. As you think
There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strategy”. Rather, what is needed is a comprehensive and
Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.
Learn how qualitative research can be more targeted and effective. Using segmentation analysis to create focus groups requires you to both understand the technical definitions of the segments and to develop statisical-based screening questions that s
Marketing Fray sat down with Copernicus' Eric Paquette, a senior vice president at the firm who's leading the digital charge, and posed three questions about how and what marketers can do to make good digital marketing decisions.
The qualities of good market segmentation include the results - does the research yield distinct, proprietary, highly profitable market segments? Copernicus Marketing Consulting and Research shares their 5 steps toward good market segmentation.
They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification.
Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.
The gap between by-the-numbers strategic consultants and creative ad agencies can be bridged by effective market research. In this article Jeff McKenna explains how market segmentation finds consumer preferences, needs and brand attitudes that can he
Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies highlights the be
Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In
Segmentation can be a marketer’s best research friend. But often, results fail to meet expectations. It’s time to stop focusing on mechanics and start talking about the strategic nuances that make it successful.