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Dana Stanley
Greenbook’s Chief Revenue Officer
Hanover Research
Hanover Research is a global research and analytics firm that delivers market intelligence and insights to more than 1,000 clients.
What is Hanover Research?
Hanover Research is made up of hundreds of researchers who support thousands of organizational decisions every year. One of the industry’s fastest growing companies, Hanover attributes this market success to its unique positioning as the only firm that provides tailored research through an annual, fixed-fee model.
Hanover serves over 1,000 organizations and companies worldwide from established global organizations, to emerging companies to educational institutions. From CEOs and CMOs to Superintendents, Provosts and Chief Academic Officers, to VPs of Finance and Heads of Advancement, our research informs decisions at any level and across any department capitalizing on the exposure to myriad industries and challenges.
Founded in 2003, Hanover provides our clients with access to a team of high-caliber researchers, survey experts, analysts, and statisticians with a diverse set of skills in market research, information services, and analytics. There is no limit on the type of challenge that can be asked or on the quantitative and qualitative approaches Hanover utilizes to deliver solutions – most of which are very difficult to replicate internally.
Custom Research Services: •Primary Research: focus group design and administration; in-depth interview design, outreach, administration and analysis; competitive intelligence; comparative analysis.
•Qualitative Analysis: online, telephone, and mobile surveys; survey design, administration, and analysis; shop-alongs; store intercepts; taste tests and taste claim tests; digital ethnography; qualitative data coding.
•Quantitative Analysis: data segmentation; conjoint analysis; data mining; linear regression; MaxDiff; path to purchase and decisions trees; segmentation and cluster analysis; trend forecasting; TURF.
•Secondary Research: benchmarking; best practices, environmental scan; literature review; market evaluation; peer analysis and regional scan; policy review.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Hanover Research
Research Solutions
Research Services
Related Services & Software
Client Projects and Success Stories
3 results
Rheem Measures Homeowner and Contractor Demand for Sustainability
For more than 90 years, Rheem has been a leading manufacturer of residential and commercial water heaters and boilers, as well as heating, ventilating and air conditioning (HVAC) equipment. Continuing its legacy as a leader in heating, cooling, and water heating innovation, Rheem launched a sustainability initiative that would position itself as an industry leader in environmental practices.
“When planning our sustainability initiative, we needed to know what aspects of sustainability mattered most to our contractors and end-users, and what features they valued most in sustainable products, as that would ultimately inform our marketing strategy,” said Kathleen Payne, Research and Customer Insights Manager, Rheem.
Betterworks: Standing Out in a Niche Software Space
To understand how organizations prioritize and value performance enablement, Betterworks wanted to explore perceptions of performance enablement within enterprise management: Are companies currently using a performance enablement solution? Are company leaders familiar with the concept, and do they consider it important to achieve their business objectives?
Betterworks’ leadership also wanted to understand how the company’s brand compares to alternative solutions within the performance enablement software market and to gauge how its software generates ROI for current customers.
Additionally, Betterworks wanted to determine the most effective means of communicating its value in a way that aligns with customers’ priorities and would attract new customers. With that in mind, Betterworks partnered with Hanover to:
- Measure how current and potential clients perceive and achieve performance enablement
- Gain a better understanding of how organizations use performance enablement software
- Assess how they prioritize alignment within enterprise management
- Gather meaningful data points and stories from Betterworks customers to use in marketing materials
Manitou Group Innovates Its Compact Earthmoving Equipment Based on Customer Preferences
Manitou Group (Manitou) is a world leader in rough-terrain handling, manufacturing and distributing compact earthmoving equipment for construction, agriculture, and other industries. To better understand the journey customers take when deciding to buy skid steers and compact track loaders, Manitou partnered with Hanover Research to assess customers’ brand awareness, purchase intent, and the product attributes they find most important.
“It was important to us to not only continue to improve product performance, but to identify the factors that matter most to today’s customers so we can exceed their expectations,” said Jeff Weido, Senior Director of Product Management & Marketing, Manitou.