Modeling & Predictive Research | Marketing & Sales Effectiveness
Market research companies using predictive models to evaluate reactions to a product or service within a consumer panel or quantitative test design. Select a provider of modeling and predictive research services specialized in the area of marketing and sales effectiveness.
As part of a global effort by this major US Credit Card firm to optimize their merchant network, they wish to measure both their own and their competitors’ merchant presence - Locations In Force (LIF) - for key countries and industries around the world using a consistent and robust methodol
2016 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director of North America & Managing Director of Toluna Digital for Toluna, sharing his thoughts on the current state of the market research industry.
A recent Provoke Insights study found 34% of people involved with their company’s marketing activities say they either have a hard time hiring content marketers or claim they do not have the skills to properly implement content marketing.
When business decision-makers look at conjoint and discrete choice model output, how should the share results be interpreted and used? In this post, we share our thoughts about preference share and market share, based on decades of practical experience.
View the webinar recording to hear speakers from Consensus Point and Top Box Associates share findings on how Prediction Market research can be used directly or adapted in order to perform volumetric forecasting.