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Modeling & Predictive Research | Marketing & Sales Effectiveness

Market research companies using predictive models to evaluate reactions to a product or service within a consumer panel or quantitative test design. Select a provider of modeling and predictive research services specialized in the area of marketing and sales effectiveness.

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Ascendant Consulting Firm

Miami, Florida
  • Full Service
  • Qualitative Consultant
  • Quantitative Research
The Ascendant Consulting Firm provides premium consumer insight, competitive intelligence and market viability/feasibility analysis.
Learn more about Ascendant Consulting Firm
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B2BInternational

B2B International

White Plains, New York
  • Consulting
  • Full Service
  • International
B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies.
850+ global clients, Conducted 3,500+ studies, Researched 120+ countries, Researched every vertical, 10 offices worldwide
Learn more about B2B International
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LRW-Lieberman-Research-Worldwide

LRW

Los Angeles, California
  • Full Service
LRW is known for translating deep human understanding and sophisticated data analytics into business success for its clients.
Learn more about LRW
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B2B Share of Voice Research

Case study by Provoke Insights

A global manufacturer with over a hundred thousand employees approached Provoke Insights to research what drives brand equity versus the competition.

The B2B company has embraced technological change in today’s fast-paced environment by continuously integrating technology and data,

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Competitive Intelligence in the Financial Sector

Competitive Intelligence in the Financial Sector

Case study by SIS International Research

As part of a global effort by this major US Credit Card firm to optimize their merchant network, they wish to measure both their own and their competitors’ merchant presence - Locations In Force (LIF) - for key countries and industries around the world using a consistent and robust methodol

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Market Research Study to Increase Sales in Paperboard & Packaging

Market Research Study to Increase Sales in Paperboard & Packaging

Case study by SIS International Research
  • In 2014, SIS conducted a study for a leading brand (“client”) in the packaging and paperboard industry
  • Coping with a sales problem of not being able to bring in larger clients, the client hired SIS to seek a better understanding of the factors that influence packaging
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[GRIT COMMENTARY] Understanding the Path to Purchase in the Age of IoT

Article by
  • Mark Simon
2016 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director of North America & Managing Director of Toluna Digital for Toluna, sharing his thoughts on the current state of the market research industry.
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Closing the Content Marketing Skills Gap with Online Education

Article by
A recent Provoke Insights study found 34% of people involved with their company’s marketing activities say they either have a hard time hiring content marketers or claim they do not have the skills to properly implement content marketing.
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The Pendulum is Returning

Article by
  • Brett Watkins
Winter 2014 GRIT Report commentary by Brett Watkins, sharing his thoughts on the current state of the market research industry.
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2014: Smart Automation. Technology Without Compromising Quality

Article by
  • George Terhanian
Winter 2014 GRIT Report commentary by George Terhanian, sharing his thoughts on the current state of the market research industry.
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Simulated Test Marketing Gets Your New Products/Services Off on the Right Foot

Article by
  • Copernicus Marketing Consulting and Research
Simulated test marketing research enables you to experiment and hone in on the best marketing plan. Learn more about this method and its application in this article.
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Conjoint/Discrete Choice Model Output: What’s the Share About?

Article by
  • Sawtooth Technologies Consulting Group
When business decision-makers look at conjoint and discrete choice model output, how should the share results be interpreted and used? In this post, we share our thoughts about preference share and market share, based on decades of practical experience.
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Recording

[WEBINAR] Prediction Market Based Volume Forecasting

Presented by 
  • GreenBook
View the webinar recording to hear speakers from Consensus Point and Top Box Associates share findings on how Prediction Market research can be used directly or adapted in order to perform volumetric forecasting.
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