Predictive Market Research - Marketing Effectiveness Modeling

Modeling & Predictive Research | Marketing & Sales Effectiveness

Market research companies using predictive models to evaluate reactions to a product or service within a consumer panel or quantitative test design. Select a provider of modeling and predictive research services specialized in the area of marketing and sales effectiveness.

5 results are displayed in randomized alpha order, starting with "S", after featured listings.

Simmons Research

Telephone: 866-256-4468 Area: Deerfield Beach , Florida

Simmons Research measures consumer preferences, attitudes and media behaviors by closely overlaying survey and passively measured data.

Read more about 2CV Inc. »

Blueocean Market Intelligence

Telephone: (425) 615-7474 Area: Redmond , Washington

Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers.

Read more about Blueocean Market Intelligence »

Heart+Mind Strategies

Telephone: (571) 926-8852 Area: Reston , Virginia

Heart+Mind Strategies is a research and consulting firm helping clients understand the hearts and minds of the people that matter most to them.

Read more about Heart+Mind Strategies »

Kantar Added Value

Telephone: (323) 436-6600 Area: Los Angeles , California

A leading strategic marketing consultancy providing brand strategy, innovation, insight and communications services for iconic brands globally

Read more about Kantar Added Value »

[GRIT COMMENTARY] Understanding the Path to Purchase in the Age of IoT

Mark Simon

Article June, 2016

2016 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director of North America & Managing Director of Toluna Digital for Toluna, sharing his thoughts on the current state of the market research industry.

Closing the Content Marketing Skills Gap with Online Education

Provoke Insights

Article January, 2015

A recent Provoke Insights study found 34% of people involved with their company’s marketing activities say they either have a hard time hiring content marketers or claim they do not have the skills to properly implement content marketing.

The Pendulum is Returning

Brett Watkins

Article July, 2014

Winter 2014 GRIT Report commentary by Brett Watkins, sharing his thoughts on the current state of the market research industry.

2014: Smart Automation. Technology Without Compromising Quality

George Terhanian

Article July, 2014

Winter 2014 GRIT Report commentary by George Terhanian, sharing his thoughts on the current state of the market research industry.

GfK Integrates Digital Offerings into New Practice Area Focused on ROI

GfK

Press Release August, 2012

GfK has created a new global practice, Digital Market Intelligence (DMI), to help companies gain a complete picture of their return on digital marketing and advertising investments. DMI will incorporate the innovative capabilities of KN Dimestore and nurago – both recently acquired by GfK.

Simulated Test Marketing Gets Your New Products/Services Off on the Right Foot

Copernicus Marketing Consulting and Research

Article August, 2010

Simulated test marketing research enables you to experiment and hone in on the best marketing plan. Learn more about this method and its application in this article.

Conjoint/Discrete Choice Model Output: What’s the Share About?

Sawtooth Technologies Consulting Group

Article July, 2010

When business decision-makers look at conjoint and discrete choice model output, how should the share results be interpreted and used? In this post, we share our thoughts about preference share and market share, based on decades of practical experience.