Predictive Market Research - Marketing Effectiveness Modeling

Modeling & Predictive Research | Marketing & Sales Effectiveness

Market research companies using predictive models to evaluate reactions to a product or service within a consumer panel or quantitative test design. Select a provider of modeling and predictive research services specialized in the area of marketing and sales effectiveness.

3 results are displayed in randomized alpha order, starting with "K", after featured listings.

Kantar Added Value

Telephone: (323) 436-6600 Area: Los Angeles , California

A leading strategic marketing consultancy providing brand strategy, innovation, insight and communications services for iconic brands globally

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LRW - Lieberman Research Worldwide

Telephone: 310-553-0550 Area: Los Angeles , California

Lieberman Research Worldwide (LRW) is a full-service, custom market research provider known for its ability to turn insight into impact.

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B2B International

Telephone: (914) 761-1909 Area: White Plains , New York

B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies.

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[GRIT COMMENTARY] Understanding the Path to Purchase in the Age of IoT

Mark Simon

Article June, 2016

2016 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director of North America & Managing Director of Toluna Digital for Toluna, sharing his thoughts on the current state of the market research industry.

Closing the Content Marketing Skills Gap with Online Education

Provoke Insights

Article January, 2015

A recent Provoke Insights study found 34% of people involved with their company’s marketing activities say they either have a hard time hiring content marketers or claim they do not have the skills to properly implement content marketing.

The Pendulum is Returning

Brett Watkins

Article July, 2014

Winter 2014 GRIT Report commentary by Brett Watkins, sharing his thoughts on the current state of the market research industry.

2014: Smart Automation. Technology Without Compromising Quality

George Terhanian

Article July, 2014

Winter 2014 GRIT Report commentary by George Terhanian, sharing his thoughts on the current state of the market research industry.

Simulated Test Marketing Gets Your New Products/Services Off on the Right Foot

Copernicus Marketing Consulting and Research

Article August, 2010

Simulated test marketing research enables you to experiment and hone in on the best marketing plan. Learn more about this method and its application in this article.

Conjoint/Discrete Choice Model Output: What’s the Share About?

Sawtooth Technologies Consulting Group

Article July, 2010

When business decision-makers look at conjoint and discrete choice model output, how should the share results be interpreted and used? In this post, we share our thoughts about preference share and market share, based on decades of practical experience.