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Modeling & Predictive Research | Marketing & Sales Effectiveness

Market research companies using predictive models to evaluate reactions to a product or service within a consumer panel or quantitative test design. Select a provider of modeling and predictive research services specialized in the area of marketing and sales effectiveness.

13 results are displayed in randomized alpha order, starting with "B", after featured listings.

Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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SMARI LLC
SMARI LLC

We provide full service quantitative and qualitative market research with a consultative edge that drives our clients' business needs.

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2CV Inc.
2CV Inc.

Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

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Conjoint/Discrete Choice Model Output: What’s the Share About?

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When business decision-makers look at conjoint and discrete choice model output, how should the share results be interpreted and used? In this post, we share our thoughts about preference share and market share, based on decades of practical experience.

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