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Dana Stanley
Greenbook’s Chief Revenue Officer
RESEARCH STRATEGY GROUP INC. vs Forethought
Company details
Description
RESEARCH STRATEGY GROUP is an insights agency focused on innovation, with offices in Toronto, New York, Minneapolis, and London. Our focus is on the unconscious, emotional, and implicit measures that help understand consumer behavior.
EMOTIONAL AND RATIONAL MEASUREMENT: We approach research
Forethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization.
The 100-strong team partner with leading brands in North America and the Asia Pacific region from
Type of company
Consulting
Full Service
Qualitative Consultant
Data & Analytics
Consulting
Full Service
Top benefits
Discrete Choice Modeling
Choice-based Segmentation
Applied Ethnography
Behavioral Science
Psychoanalytics
Location
TORONTO, Ontario, Canada
VIC, Australia
Market Research Specialties
Alcoholic Beverages [market sector expertise]
Casinos & Gambling [market sector expertise]
Healthcare & Medical [market sector expertise]
Packaged Goods [market sector expertise]
Market Simulation & Modeling
Customer Satisfaction Research
Advertising Effectiveness Research
Brand Loyalty / Satisfaction Research
Brand Positioning Research
Brand Equity Research